You be the judge!

Awards. You can’t fail to notice them, you should aspire to them, but you can’t let winning them turn your head. Serving customers is about getting on with things and not relaxing and having a good time, after all. However, we couldn’t resist telling you about this one, because, in a way, relaxing and having a good time really is what it’s all about. At least that’s how we like to think of ice cream.

Why ice cream? Because one of the SuperValu 500ml ice cream flavours has won an award! Actually the SuperValu range of ice cream has, since launch, won a few awards, notably in Ireland. Cookies and Cream picked up Silver at the Blas na hEirinn Awards last year, Lemon Crunch was awarded one Star at the Great Taste Awards 2013, and the overall 500ml range, of which they are both part, won at the Taste of Cavan Awards 2013.

This time, however, it’s the turn of the Caramel Biscuit 500ml – a favourite of quite a few of us round here – which has won Bronze at the British Frozen Food Federation (BFFF) Awards 2014, which took place on Thursday 12th June at the Hilton on London’s Park Lane.

There’s a serious bit to all this celebration, of course, and that is to point out that this is quite an achievement not just for us and a relatively new line of ice cream but for a very Irish enterprise: our partner in the ice cream business, Lakeland Diaries, which manufactures and supplies the SuperValu range, is from Cavan.

How big an achievement? Well, Lakeland’s ice cream won from a record number of entries judged by consumers on behalf of an organisation – the BFFF – that has over 300 members in all areas of the frozen food business (and if you want to see just how big that business is, have a quick look at the awards page: http://bfff.co.uk/annual-awards-4/).

The less serious bit is to take advantage of some lovely weather (at the time of writing) to remind you that SuperValu ice cream 500ml range also includes Cookies & Cream, Rocky Road, Madagascan Vanilla, Salted Caramel and Mint Crisp. Why not see if you agree with the award judges or prefer one of the other flavours? Go on – you be the judge!

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