World Champion Rob Heffernan Gets into the Pink with Centra’s “Let’s Walk” Campaign

Over 250 Centra stores hosting walks across Ireland to raise money for Irish Cancer Society’s Action Breast Cancer programme

Irish athletics star and current World Champion walker Rob Heffernan launched Centra’s “Let’s Walk” initiative which aims to get thousands of people walking in their local community to raise much needed funds for the Irish Cancer Society’s Action Breast Cancer programme this October.

Over 250 Centra stores are hosting a local walk this October and Rob Heffernan is calling on the people of Ireland to get their walking shoes on for this great cause! Centra is also selling a limited edition pink reflective vest in-store for Breast Cancer Awareness month, retailing at €5 with all net proceeds going to the charity. This neon pink high visibility vest is perfect for those darker winter evenings; ensuring safety and style, and all for a great cause!

Every county in Ireland will be taking part in these pink walks which will see thousands of men, women and children pound the pavements to raise money for what is now the most common cancer in women in Ireland, affecting over 2,800 women every year. All funds raised by Centra during Breast Cancer Awareness month will go directly to fund essential services provided by the Society, including information, advice and support services for women throughout the country who have been affected by breast cancer. This fantastic partnership between Centra and the Irish Cancer Society’s Action Breast Cancer programme is now in its 5th year, having raised over €1.4 million to date.

World Champion walker, Rob Heffernan, will be taking part in two Centra pink walks in October giving the people of Ireland to walk alongside a world champion athlete! On Sunday 19th October Rob will be in his native county Cork as he participates in the pink walk from Herlihy’s Centra Bishopstown at 3pm. On Monday 27th October, Rob will be in Wicklow as he joins the people of Baltinglass for Fisher’s Centra pink walk, kicking off at 11am.

Commenting at the launch, Irish athlete, Rob Heffernan, said “I am absolutely thrilled to be part of the Centra ‘Let’s Walk’ initiative this year. Walking is a sport which is obviously very close to my heart and I want to help encourage as many people as possible to get their runners on and walk for this wonderful cause that touches the lives of many people across the country. Not only will you be raising awareness for breast cancer in Ireland and contributing to the fundraising but it is also a great way to stay active and get involved with your local community.”

Martin Kelleher, Managing Director of Centra, added, “We are really looking forward to this year’s ‘Let’s Walk’ campaign to get communities across Ireland walking for the Irish Cancer Society’s Action Breast Cancer programme. To date we have raised over €1.4 million and we hope to add substantially to that figure in 2014. Our pink walks continue to grow in popularity, with more local Centra’s rallying together their local community this year than ever before for this great cause.”

To be a part of the ‘Let’s Walk’ campaign and sign-up to one of the pink walks taking place this October, visit your local Centra store for more details or check out to help raise funds for the Irish Cancer Society’s’ Action Breast Cancer programme.

John McCormack, CEO of the Irish Cancer Society added, “We sincerely appreciate the support from all the Centra stores across Ireland, and the work that they do in helping to raise awareness of breast cancer in Ireland in their communities. Breast cancer is the most common cancer in women in Ireland and we would not be able to provide the great service that we do without the considerable support that Centra offer us.”

The Irish Cancer Society’s Action Breast Cancer is Ireland’s leading provider of breast cancer information and support, reaching over 25,000 women who are concerned about breast cancer and breast health every year. The Society strives to ensure that everyone affected by breast cancer has the support they need, when they need it. Anyone concerned about breast cancer or breast health should call the Irish Cancer Society’s National Cancer Helpline on Freefone 1800 200 700.

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