We’re always looking at new ways to engage with customers and on Wednesday 18th November Musgrave MarketPlace tried something a little different – a virtual wine tasting experience! The event was hosted by wine consultant Jean Smullen via the @MusgraveMPlaces twitter account to create a fun way of educating the food and drinks media and ‘foodie’ influencers on the variety of wines available at Musgrave MarketPlace.
Taking the form of a virtual office party, journalists and bloggers all received a selection of wines, nibbles and Christmas-themed decorations to enjoy a wine tasting experience from the comfort of their own homes. All via Twitter, Jean Smullen gave out tips and instructions and participants shared pictures and feedback via Musgrave MarketPlace’s Twitter account.
In an evening of fantastic wine, tasty snacks and great (virtual) company, the official hashtage #mmpwine was the top trending hashtag in Ireland that night. We had brilliant feedback from participants, who hopefully now have a better idea of the range of drinks available at Musgrave MarketPlace.