This award won’t change me…

Pictured left to right: Cutting the ribbon to kick-off The Bra Walk was U105’s Carolyn Stewart with help from SuperValu NI’s Marketing Manager, Donna Morrison and Action Cancer Ambassador, Lisa Hutchings

That’s the phrase isn’t it? Yes, we are discussing awards yet again in this blog, but in a wider context. In other words, we’re discussing the things you do – and need to go on doing – to establish an award-winning reputation.

On the other hand we’re not asking our friends at SuperValu to be shy about their recent sweep at the Checkout ‘Best in Fresh’ Awards. Nor is the Musgrave Group itself going to play down winning the 2015 NACS Insight European Sustainability Retailer of the Year Award.

After all, SuperValu not only picked up a record-breaking nine awards (included the Most Creative Retailer, Best Local Champion, Best Fruit & Veg and Best Bakery) at the only annual event to acknowledge excellence in fresh produce retailing, but it did so through retailers hailing from everywhere from Monaghan to Clonakilty.

And getting a pat on the back for our sustainability strategy from NACS insight, a powerful name in international convenience and fuel retailing and research, is also good news. Between these two awards they show we’re on the right tracks, not just in the usual areas like quality, price and support for Irish suppliers, but in looking after the environment at the same time.

Derry-Trench-Road-20th-AnniversaryBut retail awards aren’t like music or film awards: you don’t find many overnight sensations. You need to build a reputation over time – and keep it. Look at Kelly’s Centra of Trench Road in Derry. It just celebrated 20 years in business. Did David Kelly sit back and wait for congratulatory phone calls? Of course not. He hosted three fun days in June to thank customers for their support over the years. Prizes, giveaways and coupons were part of the celebrations.

Another story, from the same part of the world, involved SuperValu NI’s sponsorship of Action Cancer’s 10k Bra Walk, a charity walk through the streets of Belfast in which staff and retailers from a number of Northern Irish SuperValu stores and from Musgrave NI took part. It’s the sort of thing SuperValu has been doing for years: getting involved in the local area not just as a popular retailer but as a supporter of things that matter to that area.

NACS Awards Winners 2015

Pictured from left to right: Henry Armour CEO NACS, Sharon Buckley Group Commecial Director, John Curran Head of Sustainability, Ern Sherman Vice President of Industry Affairs at The Coca-Cola Company and Dan Munford MD, Insight

And that’s the wider context we were talking about. These very recent examples, and others over the years, as big as Tidy Towns and SuperValu Own Brand or as small as helping out a local charity or stocking a locally-made item, exemplify the sort of attitude we encourage and will continue to encourage across Musgrave and its partners: good food, good service and a real desire to do a little more for the area or region you work in. And if it has helped to gain us a little recognition from our peers, that’s very gratifying. Awards are a great boost to our work and a welcome indication that we’re doing the right thing.

But don’t worry. These awards won’t change us. They are recognition that Musgrave and its partners have worked hard to earn and – more importantly – will continue to work hard to earn.

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