Leading plant-based food brand, The Happy Pear is to launch its retail products for the first time in Northern Ireland in an exclusive partnership with Musgrave Northern Ireland. The products will be rolled out in Centra, SuperValu and Mace stores across the region over the coming months and the annual sales are expected to realise £750k.
Established in 2004 by twin brothers Steve and Dave Flynn, The Happy Pear began as a small fruit and vegetable shop in Greystones, County Wicklow, quickly expanding to include a café in 2006. The brothers have become well known industry experts on plant-based lifestyle, facilitating a range of online cooking and lifestyle courses and have released six international bestselling cookbooks to date.
Musgrave Group and The Happy Pear have enjoyed a successful close working relationship since The Happy Pear joined the SuperValu Food Academy Programme in the Republic of Ireland in 2013.
Launching in the newly rejuvenated SuperValu Portstewart store, which is due to unveil its new look on 12th August, over 30 Happy Pear products will be available in the range, including chilled soups, meal pots, and ready meals, such as Shepherdless Pie, as well as a range of ambient cooking sauces, breakfast cereals and sweet treats.
Julie Cherry, Trading Director at Musgrave Northern Ireland, said:
“Dave and Steve from The Happy Pear have established themselves as leaders in the plant-based food market forming a community of over 1.5 million people who follow their lifestyle. With many of our customers focusing on living healthier, eating less meat and protecting the environment, there is an increasing demand for tasty plant-based convenience products, and The Happy Pear products will strengthen our existing offering.
“As we launch our revitalised SuperValu store in Portstewart on 12th August, we’re delighted that it will be the first to stock The Happy Pear products in Northern Ireland. With our exclusive contract with the brand, we aim to roll the range out across our portfolio of Centra, SuperValu and Mace stores in the coming months.”
Dave Flynn from The Happy Pear added:
“We’re excited to bring our retail range of healthy plant-based convenience products to Northern Ireland through our ongoing partnership with Musgrave. We have grown an established community of those who wish to live happier lives. The Happy Pear retail range provides delicious food, packed full of flavour with products for breakfast, lunch and dinner, as well as delicious snacks.
“From starting out over 18 years ago in a small fruit and veg shop, The Happy Pear now consists of two wholefood retail outlets, a farm, a coffee roastery, a suite of online health courses and supplies an amazing range of plant-based food products. We’re delighted to work with Musgrave as it allows us the opportunity to positively impact more people across the island of Ireland and we’re pleased to work with a likeminded partner who believes in helping people eat well, feel good and live better.”