SuperValu’s Vegetables Reach New Heights with Launch of Ireland’s First Hydroponically Grown Microgreen Mixes

SuperValu is on a mission to help shoppers shop more sustainably

SuperValu has announced today the launch of two new hydroponically grown products grown right here in Ireland. SuperValu is the first retailer to bring vertically farmed hydroponic micro greens to market and the new products, available now on shelves around Ireland, are Signature Tastes Italian Style Microgreen Mix and Signature Tastes Microgreen SuperMix. Hydroponic vertical farming is an innovative farming method that allows greens to be grown in Ireland all year round whatever the weather, significantly reducing food miles and time between farm to shelves.

Hydroponics is the process of growing plants without using soil. In traditional growing, soil is a major source of nutrients for plants but with hydroponics, alternatives to those nutrients are directly fed to plants instead and so the use of soil can be removed completely and growing moved indoors.

In addition to the Microgreens the Signature Tastes Growing Pea shoots are also launching in SuperValu stores, these are also grown using innovative soil-free methods but are grown on a bed of compostable paper. The zero waste Growing Pea Shoots are a living product so customers can cut as much as they want and the plant keeps growing. SuperValu’s Signature Tastes Microgreens and Growing Pea shoots are sustainably grown and herbicide and pesticide free. As they have been grown in a soil-free environment which reduces strain on land-based resources, customers get great-tasting, nutrient rich greens with fewer negative impacts on the environment. The new products are already award-winning with the Signature Tastes Pea Shoots taking home the Chefs Larder Award and the Signature Tastes Italian Style Microgreen Mix winning a PLMA Salute to Excellence Award.

The environmental benefits of hydroponic vertical farming include:

  1. Less water is used– 70% less water is used than soil-based farming as water is recycled through the system repeatedly.
  2. No soil degradation– Soil degradation is an issue across the globe, as hydroponic vertical farming does not use soil there is no negative impact on soil
  3. Elimination of Pesticides and Herbicides– With the absence of soil there is no need for fertilisers as nutrient solutions are used instead. Herbicides are not needed either as there is no weed growth and as they are grown inside there is also no need for pesticides. This means a massively reduced run-off, benefitting both the water and soil in the local area.
  4. Grown locally = less food miles– As hydroponic farming takes place indoors it doesn’t matter what the weather or climate is like outdoors, so products which usually could not be grown in Ireland can now be grown locally. As vertical farming takes up less space than traditional methods the size of land available is now less of an issue as well. SuperValu’s new products are grown in Co. Meath by McCormack Family farms and can make it to shelves in less than 48 hours, meaning less fuel waste in transit and minimal loss of freshness.

Ian Allen, Managing Director, SuperValu, said, “We are delighted to be the first retailer in Ireland to introduce these new products to our customers around the country. Given the environmental benefits of vertical hydroponic farming we’re delighted to be able to offer customers locally grown options, where previously products would have to be transported from countries in warmer climates when they’re out of season. This is just one of our steps to becoming more sustainable and making positive environmental impacts in every community we operate in around Ireland.”

SuperValu will reduce its carbon footprint in Ireland by 70 per cent by 2025 and in addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.

Share this on...

Musgrave doubles down on UAE market following strong customer demand

  • 250 SuperValu products now available on noon Grocery, the UAE’s largest online grocery marketplace
  • Announcement made as part of three-day trade Enterprise Ireland visit to the region led by Minister for Trade Promotion, Digital and Company Regulation Minister Robert Troy T.D.

Musgrave announced today that it is doubling its SuperValu product range sold on noon Grocery, the Middle East’s largest online grocery marketplace and noon.com’s dedicated fresh grocery platform.The announcement will now see 250 SuperValu products available across the UAE on noon, soon to include items from SuperValu’s fresh food range.

The partnership between SuperValu’s parent company, Musgrave and noon, first commenced in June, making the Irish food retailer the first direct distribution partner with Saudi e-tailer noon. As the partnership continues, Musgrave aims for up to 500 products available by the end of 2022 on noon Grocery.

The announcement was made at a trade meeting held at noon’s office in  Downtown Dubai, attended by Ireland’s Minister for Trade Promotion, Digital and Company Regulation Minister Robert Troy T.D., Ali Kafil-Hussain, Chief of Staff at noon.com, and Liam Hyland, Director of Export and International Trade at Musgrave.

Leading Enterprise Ireland’s trade visit to the Middle East, Robert Troy T.D., Ireland’s Minister for Trade Promotion, Digital and Company Regulation, said, “This is a very welcome announcement today. I want to congratulate Noon and Musgrave International in what is a significant step forward in their partnership and will help introduce people across the UAE to a significant range of quality Irish food products that are widely enjoyed back in Ireland.

“This Government, through its agency Enterprise Ireland, is committed to supporting Irish businesses expand and diversify into new markets as well as to reinforce established presence in existing markets. Announcements such as the one today are a strong endorsement of Enterprise Ireland’s work in the region. I wish both Noon and Musgrave the very best and that they continue to strengthen their partnership into the future. Through such close collaborations, consumers really benefit from more choice, high quality products, combined with the convenience of home delivery.”

Dubai remains a hub for e-commerce growth in the MENA region. With the pandemic changing consumer habits during the pandemic, the growth of digital shopping has accelerated, resulting in many companies investing in online sales activity and omni-channel methods.

Ali Kafil-Hussain, Chief of Staff, noon, said: “Grocery is increasingly moving online, especially as e-commerce penetration has surged significantly in this region. noon Grocery, our next-day fresh grocery delivery service, currently stocks more than 60,000 products. Focusing on grocery as a priority area, we have invested heavily in cold-chain capabilities, including a state-of-the-art dedicated grocery warehouse, to ensure the best produce arrives at our customers’ doorsteps in the freshest way possible.

“When we launched the SuperValu range by Musgrave earlier this year,” Kafil continued, “we received an overwhelming response from our customers in Dubai, particularly those in the expat community, who were delighted to now be able to get a part of home delivered to their second home here in the UAE. Through this important partnership, Musgrave is providing a significant and growing range of their products to the market.”

According to a study by Dubai Chamber of Commerce and Industry, the UAE’s retail e-commerce market reached a record $3.9 billion in 2020, a 53% year-over-year increase driven by the Covid-19-led digital shift, while e-commerce accounted for 8% share of the retail market during the same year.

 According to Liam Hyland, Director of Export and International Trade at Musgrave, said: “SuperValu products went live on the noon Grocery grocery on-line platform only four months ago and we have already hit the 250-product milestone. We aim to reach 500 products by the end of 2022 and are very excited to further extend our service later this year to include weekly airfreight deliveries of SuperValu chilled products from our fantastic Irish producer base.”

Accompanying Minister Troy on the trade visit, Kevin Sherry, Executive Director of Enterprise Ireland, said: “The world has its eyes on the Irish market, and the Middle East has increasingly been adopting innovative solutions from Ireland’s companies. The success of this partnership between Musgrave and noon shows us that the UAE presents incredible commercial opportunities for Irish companies. The region is continuing the shift to online shopping, presenting new ecommerce opportunities. Enterprise Ireland are proud to have supported Musgrave with the introduction to noon, and to very positive growth in just four months since market launch.”

Share this on...

Celebration for SuperValu and Centra suppliers as they claim more than 100 awards at Blas na hÉireann

SuperValu and Centra food producers have claimed 102 accolades at this year’s Blas na hÉireann awards, including many for the Own Brand ranges.  

Celebrating the very best of food and drink, Blas na hÉireann, The Irish Food Awards is the largest competition on the island of Ireland for quality Irish produce. The Awards, announced on 2nd October, saw 15 Centra suppliers take home 7 Gold, 5 Silver and 7 Bronze awards for their products while SuperValu’s suppliers picked up 83 awards, which brings the total number of awards won by SuperValu suppliers over the last four years up to 432 across SuperValu Own Brand, Signature Tastes and Food Academy.

SuperValu Signature Tastes took home four Golds for Signature Tastes Potato Gratin of Ballymaguire Foods, Signature Tastes Chocolate Yule Log of Couverture Desserts, Signature Tastes White Chocolate and Cranberry Bites of Carleton Cakes and Signature Tastes Whole Grain Mustard by Follain. Other Gold award winners included Carton Bros.’ SuperValu 48 Hour Marinated Irish Rotisserie Chicken, Manor Farm’s SuperValu Irish Free Range Whole Chicken and SuperValu Ham and Cheese Vol au Vent by Prestige Foods. It was also a great year for SuperValu’s Food Academy producers who picked up 51 awards – 15 Gold, 17 Silver and 19 Bronze.

The expertly created Inspired by Centra range came away with 11 products receiving awards, 6 of which were Gold, including Inspired by Centra Irish Rotisserie Chicken supplied by Carton Bros., Inspired by Centra Irish Angus Sirloin Steak with Pink Peppercorn Butter produced by Kepak, Inspired by Centra Potato Gratin produced by Ballymaguire and Inspired by Centra Overnight oats produced by Fresh Cut Foods.

Ian Allen, Managing Director, SuperValu and Centra, said, “2021 has been yet another outstanding year for SuperValu and Centra at the Blas na hÉireann Awards. It’s been another great win for our local suppliers and producers at a time when it’s more important than ever to support local and Irish businesses. We are immensely proud of our award-winning brands and it’s wonderful to see the suppliers and producers receive the recognition they richly deserve.”

Now in its 14th year, Blas na hÉireann, The Irish Food Awards sees competition from a range of top-quality Irish producers across 32 counties.

Share this on...

SuperValu teams up with Irish Dancing group Cairde to Launch ‘Tap to Donate’ Fundraising Campaign to raise funds for AsIAm

Customers can tap to donate €2 at the till from 23rd -25th September to support autism inclusion

With the help of TikTok famous Irish Dancing Group Cairde, SuperValu and AsIAm are hoping to spread the word and encourage the nation to ‘Tap To Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s National Autism Charity, a fundraising drive will take place in all SuperValu stores from the 23rd -25th September. SuperValu is encouraging customers to simply tap to donate €2 at tills when making any purchase across the 23rd,24th; 25th September to help raise much needed funds for AsIAm. Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu- AsIAm Community Support Fund.

Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones and wearables to donate €2 at the till. You can watch the video on Cairde’s TikTok channel here or click here to watch on their Instagram.

Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy and support programmes. Additionally, the Community Support Team will establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps. To donate online follow this link: asiam.ie/donate

Commenting on the campaign CEO of AsIAm Adam Harris said, “SuperValu continues to support the autism community and make it their mission to support autism inclusion. We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”

Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. SuperValu continues to support the autism community and help create more inclusive communities across a range of initiatives including learning resources, awareness campaigns, community support seminars and autism friendly shopping in-stores. Together with AsIAm, SuperValu are on a journey to build more inclusive communities around Ireland.

Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23rd and 25th September. We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase. All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland. Every single euro raised will enable us to deliver better support through AsIAm.

Share this on...

SuperValu Partners with Kepak to Launch Lamb Producer Guidelines

28 June 2021: SuperValu has become the first Irish retailer to introduce guidance to support farmers in producing best-in-class lamb to deliver consistently on quality and sustain lamb production to the highest animal welfare and environmental standards.

The Lamb Producer Guidelines were developed by SuperValu in association with Kepak, which supplies SuperValu stores across the country with the highest quality meat from independent Irish farmers.

The publication of the guidelines underscores the commitment of both SuperValu and Kepak to sourcing the highest quality produce from Irish farms that adhere to strict animal welfare guidelines and that are dedicated to enhancing sustainability practices. These factors contribute to high animal and food safety, as well as sustaining and enhancing the quality of Irish lamb for consumers, while protecting the natural environment and biodiversity for years to come.

Commenting on the launch of the Lamb Producer Guidelines, Ray Bowe, Head of Food Safety & Quality, Musgrave, said:“SuperValu has a long-standing commitment to Irish farmers and is an active promoter of sustainable agriculture. Our independently owned stores are committed to providing the highest quality, locally sourced produce to our customers. We are very pleased that this guide will provide the support and advice that Irish lamb producers need to access our supply chain. The guidelines also secure access for SuperValu to a consistent supply of our sustainably produced high-quality, locally sourced lamb.”

Also commenting, Simon Walker, CEO of Kepak said: “We are delighted to partner with SuperValu to publish these innovative Lamb Producer Guidelines, which promote best-in-class lamb production and provide key guidance, advice and recommendations to Irish sheep farmers. Animal welfare and environmental sustainability are a major focus of the guidelines highlighting how we need to consistently meet consumers’ evolving needs and expectations. The guide underlines our dedicated and continued efforts to supply local, high quality lamb to Irish consumers.”

The innovative guidelines act as a link between producers and consumers, providing best in practice advice and guidance to farmers on enhancing the quality of their lamb under a diverse range of key criteria, including breeding and genetics, animal nutrition, health at lambing and transportation. Separately, animal welfare is a key focus of the guidelines, which outline how good animal health and nutrition is imperative in helping to meet evolving high industry and consumer expectations around welfare, food safety and sustainable farming practices linked to enhancing the environment and biodiversity.

SuperValu’s Lamb Producer Guidelines follow the publication of its Beef Producer Guidelines in 2018 which provide best practice production guidance and support to Irish beef farmers in terms of animal welfare, health, breeding and genetics and transportation.

Producers are encouraged to discuss topics raised in the guidance document with their local procurement and agricultural team for further advice for their specific production system.

Share this on...

SuperValu encourages Irish shoppers to Buy Irish & Support Local this June for Guaranteed Irish Food Month

For every €1 spent on Irish goods €5 comes back to the Irish economy*

80% of survey respondents underestimate the positive impact of shopping local

31st May 2021 – To mark Guaranteed Irish Food Month SuperValu, Ireland’s leading food retailer is partnering with Guaranteed Irish to encourage shoppers to buy Irish and support local this June. The call comes as a staggering 93% of respondents to a survey said they try to buy Irish foods when they shop.

The research also shows that when it comes to buying Irish, the top four reasons included: to support jobs (76%), support local producers (72%), the quality of local food is better (51%) and because shopping local has less of an environmental impact (47%).

However, the research showed that respondents underestimate the positive return of shopping local and the positive impact it can have on economic recovery following Covid-19. Eurostats research shows that for every €1 spent on Irish goods, €5 comes back to the Irish economy, a boost which could be hugely beneficial to local producers as they look to rebound following the pandemic.

80% of the survey respondents underestimated this return: 47% of consumers believe that for every €1 spent it delivers €1 to the Irish economy, 33% believe it delivers twice the return, €2 for every €1 spent, and only 20% of respondents recognise that for every €1 spent on Irish goods, €5 comes back to the Irish economy. With Ibec stating that 250,000 jobs are linked to the agri-food sector, imagine if everyone understood how simple it was to support the Irish economy.

Consumers also think they are spending more on Irish products since Covid, with 20% of respondents stating they are spending close to an additional €10 weekly on Irish products. In line with previous research, consumers said when it comes to buying Irish 72% try to buy staple products, such as bread, dairy and meats, while 40% prefer to select Irish artisan food products such as jams, sauces and cheeses.

Ray Kelly, Marketing Director, Musgrave Retail Partners said: “We have always believed in supporting local and this has taken on added importance during Covid-19. Throughout the pandemic we have been doing what we can to support local producers and to generate awareness of Irish brands through our work with Food Academy, our Monday Market initiative and Sustainability Sundays. This June as the country reopens to hospitality, we want to go a step further and call on the Irish public to buy Irish and support local whether it’s your local food producer, shop or café for Guaranteed Irish Food Month.”

“At SuperValu 75% of all our goods are sourced in Ireland, supporting a massive 1,800 Irish suppliers so we know first-hand the importance of supporting local Irish producers. Today’s research shows that a massive 80% of consumers underestimate the positive return of shopping local, this June if consumers purchased one additional Irish product weekly, imagine the positive impact we could have on jobs throughout Ireland.”

According to the new research 30% of consumers recognise SuperValu as the leading retailer when it comes to stocking the best Irish food products. A further 79% of respondents said they keep an eye out for the Guaranteed Irish logo when they are doing their food shopping.

Speaking about the launch, Bríd O’Connell, CEO Guaranteed Irish said: “We already know that through the multiplier effect every €100 that is spent in the local economy is actually worth €500 to that same local economy (Eurostats). This effect works in such a way that when money is spent locally it circulates and is retained within that local economy, re-injected through further expenditure on local goods, services, and wages – as opposed to ‘disappearing’.  The manufacture of food and drink products is undoubtedly one of Ireland’s most 9.7% of total employment in the four economically weakest important indigenous industry and accounts for regions – proving to be a strong driver of regional development. In supporting Guaranteed Irish Food Month this June and through initiatives such as Monday Market, SuperValu are encouraging their customers to stand up for Irish producers and support local. Research by Guaranteed Irish showed that 70% of consumers look for an Irish quality mark of “trust” and 77% want to know if the ingredients are truly Irish, so the desire to support local is there and we hope to see Irish consumers support local this food month.”

*Eurostats – Research conducted between May 17th – May 20th 2021, representative sample of 521.

Share this on...

Minister Humphreys announces return of Supervalu Tidy Towns Competition

  • Iconic competition makes comeback following Covid-19 disruption
  • TidyTowns groups to showcase their communities via electronic entry
  • New prize category to recognise role played by volunteers throughout pandemic
  • Special award for young people as per commitment under ‘Our Rural Future’
  • Over 800 Tidy Towns groups across the country have been awarded special €1,000 grant to support their efforts

 The Minister for Rural and Community Development, Heather Humphreys TD, has today (21st May, 2021) announced the return of the Supervalu Tidy Towns Competition.

The iconic competition was cancelled in 2020 – for the first time in over 60 years – due to the Covid-19 Pandemic.

But special arrangements have now been put in place to ensure the return of the competition this year, with the overall winners due to be announced before the end of the year.

The 2021 Supervalu Tidy Towns competition will take place in the same format as previous years, albeit with a specific emphasis on electronic entry and remote adjudication of each town’s entry.

Groups should continue to adhere to public health guidelines as they have done so remarkably well since the onset of the Pandemic.

The health and safety of volunteers continues to be paramount.

It is acknowledged that volunteers have not been able to deliver on all of the plans that they may have had for their towns, and the competition adjudicators will be mindful of this fact when assessing entries.

At the same time, many groups have still been very active and the standard of competition is expected to be high again this year amongst the almost 1,000 TidyTowns groups around the country.

Above all, staging the competition this year is a recognition of the extraordinary contribution volunteers continued to make to their communities, even during the Pandemic itself.

For this reason, Minister Humphreys has introduced a new award category aimed at groups that have continued to serve and look after their communities despite the difficulties posed by Covid-19.

The Minister has also introduced a special prize for young people, which was committed to under Our Rural Future – ­the Government’s ambitious new strategy for Rural Ireland.

Minister Humphreys announced a €1 million fund in December to further support the Tidy Towns Groups across the country.

Today, the Minister confirmed that over 800 Tidy Town Groups have now been awarded grants of up to €1,000 under this Fund

Minister Humphreys today formally launched the 2021 Supervalu Tidy Towns Competition in Glaslough, County Monaghan – the 2019 winners of the competition.

Speaking in Glaslough, Minister Humphreys said:

“Missing out on the competition last year was very disappointing for everyone associated with TidyTowns. That’s why I am delighted to announce that this iconic competition is back.

“I am sure the thousands of volunteers around the country are relieved that we have finally reached the point where we can launch the 2021 Supervalu Tidy Towns competition and are excited for the months ahead.

“While the last year has been so challenging for everyone, I know that so many Tidy Towns volunteers the length and breadth of the country have continued to look after their communities.

“Many groups have been unable to deliver on the projects they had planned due to Covid-19.

“That will not impact in any shape or form on this year’s competition and I am encouraging each and every one of the 987 registered groups across the country to enter once again.”

Also speaking about the launch today, Ian Allen, Managing Director of SuperValu:

“This year marks 30 years of SuperValu’s continuous support for and sponsorship of the national TidyTowns competition.

“As one of the longest-running community and sustainability initiatives in Ireland, TidyTowns is an incredibly important programme that all of us at SuperValu are immensely proud to be a part of.

“At its heart, TidyTowns is the public expression of the work countless individuals undertake to make our communities better places in which to work and live.

“Following a year like no other, this year’s competition is about recognising work of volunteers who have continued in every way possible and collectively help to lift the mood of the nation.”

The Minister continued:

“TidyTowns is not just a competition. It demonstrates everything good about our people – volunteerism, positivity, working together, community spirit, protecting our environment, that sense of pride in looking after the place you call home. 

“This is a really special day. I want to pay tribute to the huge role played by TidyTowns groups in inspiring vibrant communities and generating a spirit of volunteerism in towns and villages across the country – qualities that are at the core of “Our Rural Future”.

“I am also pleased to include a special award this year for young people involved in TidyTowns which is a specific recommendation contained in the Government’s strategy for Rural Ireland. I would also encourage local groups to continue their great efforts at promoting and enhancing biodiversity in our local towns.

“TidyTowns volunteers are rightly proud of their locality – their efforts make towns and villages the length and breadth of the country better places to live and to visit.  For years, TidyTowns volunteers have shown great resilience and determination – even more so over the past year as our communities came together in the face of adversity.

“In recognition of this, we have also introduced a special award to recognise the contribution that TidyTowns groups have made to their communities in response to the COVID-19 pandemic, including as part of the Covid-19 Community call.

“As we look ahead to an outdoor Summer and staycations, we want our local towns and villages right across the country to be attractive, welcoming places. The trojan work carried out by our local Tidy Towns volunteers will be central to achieving that. My message is clear – Tidy Towns is back this year and it is bigger, better and more important than ever.”

Minister Humphreys concluded:

“I value the role my Department plays in this competition. I want to also commend the competition sponsor, SuperValu, for their continuing support and enthusiasm in raising awareness of the competition. Now in their 30th year of sponsorship, through their nationwide network of retailers, SuperValu have helped the competition to become the best known sustainable and environmental initiative in Ireland.

“Finally, I want to encourage all groups to continue to adhere to the public health advice and I wish all the volunteers the very best in this year’s competition.”

Further details on the competition and access to supporting resources are available at www.tidytowns.ie

Share this on...

Vanishing Ireland Series 2021, Supported by SuperValu, Profiles Ireland’s Elders to Learn from the Past in helping Shape the Future

Former Broadcaster Anne Doyle calls on the nation to nominate family to share life stories

18th May 2021: Twenty years since the acclaimed Vanishing Ireland project began, author and historian, Turtle Bunbury is creating a new series of profile interviews with Ireland’s elders to share their life stories. Kindly supported by SuperValu, former broadcaster and nations’ favourite Anne Doyle, are putting the call out to the people of Ireland to propose family members or friends over the age of 70, who would like to share their stories.

Vanishing Ireland with Turtle Bunbury is a podcast series of interviews with Ireland’s over 70’s, celebrating their life stories, challenges, courage, kindness and humour. The series seeks to document the, very often, extraordinary lives of our older population in a way that celebrates the past while informing younger generations in shaping the future. This new series aims to highlight the wealth of humour, resilience and wisdom from Ireland’s elders. Created in audio format, Turtle will discuss life and its learnings with people across Ireland, saving and celebrating their voices for future generations.

Speaking about the Vanishing Ireland Series, Bunbury says: “Twenty years ago, I teamed up with the renowned photographer James Fennell to create what became the first Vanishing Ireland book. We knew how important it was to chronicle the experience of our older generations, so many of whose fascinating lives were literally vanishing, unrecorded. Introducing the voices of Vanishing Ireland to the podcast generation is an entirely new departure for our elders but is deeply exciting and very much in keeping with our aims. It is my great hope that listening to these interviews – the wisdom, the humour, the memories – will enhance the way we live our own lives.”

Given the unique position SuperValu has as part of so many communities and its national reach with initiatives such as Tidy Towns, GAA, the Autism Community and others, it is uniquely placed to bring this project nationwide appeal with a solid footprint in community.

Ray Kelly, Marketing Director, SuperValu said: “The Vanishing Ireland project has a robust track record in championing local heroes and strengthening the bond between the generations. We are a resilient nation who appreciate our older generations and embrace traditions while also looking to the future for a better Ireland for everyone. SuperValu understand inter-generational communities who are diverse and inclusive as we are lucky to see it every day in our stores around the country and in campaigns such as Tidy Towns, which brings everyone together. We are delighted to support Turtle with this series.”

Taking part in the launch former broadcaster Anne Doyle added, “this is such a special series documenting the stories of the past so that they are captured in history forever. I am delighted to work alongside SuperValu and Turtle Bunbury to ensure these stories are available for many generations to come.

I encourage you to enter family members to be part of this wonderful series. It’s high time we hear from our older generation and revisit our past with its rich history. We can all learn something from the experience.”

The mission of Vanishing Ireland has always been to preserve the stories of the older generations, bringing to life the world that our grandparents knew in a manner that appeals to a 21st century audience. The hope is for Vanishing Ireland supported by SuperValu to inspire children and grandchildren to listen to the stories of their own parents and grandparents, as well as older friends and neighbours, creating a record of memories for future generations.

Those who would like to put forward friends or family over 70’s, are asked to email podcast@vanishingireland.com or visit www.vanishingireland.com. Closing date for entries is Friday, 4th June 2021.

Share this on...

Food Academy’s Irish food and drink start-ups are optimistic as 93% expect revenue growth in 2021

SuperValu supported by Bord Bia & Local Enterprise Offices launches 45 new Food Academy Producers in stores

12th May 2021: According to new research by SuperValu, Irish food and drinks start-ups are optimistic about their future growth, with 93% indicating they expect revenue growth in 2021. Despite the various challenges posed for the sector by the COVID-19 pandemic, 71% of producers plan to expand their workforce in 2021.

The research comes as SuperValu announced 45 new Irish food producers who have completed the Food Academy programme, supported by Bord Bia and the Local Enterprise Offices (LEOs). The products will be on sale in selected SuperValu stores from today. The study shows that increased consumer demand for Irish products (41%) is the number one driver of growth, followed by increased exposure and opportunities through Food Academy (27%). At the same time, economic uncertainty and the impact of the COVID-19 pandemic are the most significant causes for concern for producers.

Now in its eighth year, Food Academy is a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices. Participants in the programme receive training in food safety, market research and branding, marketing, finance, sustainability, and business development.

The Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, T.D. said: “The combination of Brexit and Covid has truly tested Irish food producers, our supermarkets and their supply chains. The industry has remained remarkably strong and resilient, throughout what has been a really challenging period, adapting and responding as things have changed. Ireland’s food and drink producers are known around the world for the quality of their produce. The Food Academy programme is a fantastic example for those with smaller operations to sell to a wider audience. Nearly 300 have gone through the programme so far, supported by the Local Enterprise Offices, Bord Bia and SuperValu. Congratulations to the 45 new producers that will be selling their products in SuperValu from today. It’s a brilliant achievement and a great opportunity for all involved.”

Ciara McClafferty, Trading Director, SuperValu, said: “We believe in local business and are proud to continue to support local producers across the country. In collaboration with Bord Bia and Local Enterprise Offices, the Food Academy allows us to help new businesses grow and get the support they need. The survey shows that 98% of participants found the programme beneficial. The exposure to new customers, increased brand awareness, mentorship, and how the programme supports producers to grow sustainably, are invaluable elements highlighted by the producers. The programme allows us to use our experience to help small businesses through their journey. From the start up to getting their products on our shelves 52 weeks of the year.”

The research also shows that survey respondents believe the SuperValu Food Academy delivers value for their business, from the increased brand exposure, access to new customers, mentoring and sustainable growth opportunities.

The survey respondents also stated that the top two reasons they believe consumers choose to buy Irish, is to support local producers and the quality of locally sourced food and drink products.

Tara McCarthy, CEO of Bord Bia said: “The partnership approach of the Food Academy programme has created a real opportunity to cultivate sustainable small food and drink businesses by supporting them through the initial challenging phases of growth. The producers receive a combination of commercial and marketing insight from Bord Bia as well as expert advice in branding, market research and business development, which arms them with the tools to strengthen their chances of success. These innovative and dynamic food businesses play an integral role in Ireland’s agri-food sector both locally and nationally, so it’s really encouraging to see a new wave of start-ups and entrepreneurs optimistic about the future.”

 The 31 Local Enterprise Offices deliver Food Academy training across the country and Oisín Geoghegan of the Local Enterprise Offices, said: “As the new research shows, Food Academy producers are optimistic about the industry’s future with the majority forecasting sales growth and new jobs this year, which is an encouraging sign.  And for small businesses in the sector, Local Enterprise Offices can help them start-up through the Digital School of Food and the Food Starter programme, get them ‘market-ready’ through the Food Academy programme and help them to grow even further through mentoring and financial supports.”

 The Food Academy programme currently supports 290 Irish food and drink producers, including 140 female entrepreneurs, generating €170m in sales. In 2020, there was a 15% growth in SuperValu Food Academy sales, with participants earning €28m. The Food Academy programme supports 1,500 jobs in local communities nationwide.

Share this on...

SuperValu & AsIAm launch “Say yes to autism acceptance” campaign

AsIAm asking public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic and share #AutismMonthSayYes on social media channels

Too often autistic people face invisible barriers because of how the world works and the judgement and attitudes of others. They are so used to being told ‘No’. And so, to mark Autism Awareness Month in April SuperValu & AsIAm have teamed up to launch “Say Yes to Autism Acceptance”. The aim of the campaign is to encourage people to say ‘Yes’ for a change: Yes to employment, Yes to education and Yes to community inclusion. The campaign will include a “Say Yes to Autism Acceptance” guide with 10 ways to say yes to Autism Acceptance, which will be available in SuperValu stores throughout World Autism Month in April.

As part of the campaign, AsIAm is asking the public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic, and share #AutismMonthSayYes on social channels.

At least 1 in 65 people in Ireland are autistic and nearly 300,000 people have an immediate family member on the autism spectrum. Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. World Autism Month is an opportunity to recognise and celebrate the autism community and create more inclusive communities by expanding knowledge, understanding and acceptance. AsIAm and SuperValu are on a journey to build more inclusive communities across Ireland.

Commenting on the campaign CEO of AsIAm Adam Harris said, World Autism Month is an important milestone each year, aiming to create awareness and understanding so we can have a more inclusive society.  It is particularly important this year as we see the enormous impact COVID-19 is having on autistic people. Many autistic people and their families are experiencing major challenges having not been prioritised or meaningfully supported through COVID-19. The loss of routine and structure and the closure of essential services has had a long-term impact. Our community will need significant support to come through this period.

“As we look to the future and as we emerge from this awful pandemic we do not want to go back to the “old normal”, rather we want a brighter, more inclusive society which is fair to autistic people. Many people in our community are used to being told no from a very young age – no you can’t make friends, no we can’t provide you with the support you need and no, you can’t get a job. Since COIVD-19, we have all looked at how we can do things differently, and we should look at how people with autism are treated. We have an amazing opportunity to create a society which is not merely aware of autism but rather truly accepts autistic people – valuing our contribution, meeting our needs and working together.

“We are proud to be working with SuperValu this World Autism Day to ask people around Ireland to say yes to their 78,000 friends, family members and colleagues who are autistic and yes to their 300,000 mums, dads, husbands, wives and siblings. We can all achieve this by committing to small changes to make our communities more inclusive, by sharing our commitment online with #AutismMonthSayYes and critically, you can donate to AsIAm, Ireland’s National Autism Charity, to help us support the autism community through COVID-19 and beyond.”

SuperValu is dedicated to making communities around Ireland more inclusive and is leading the way in autism-friendly shopping by continuously raising understanding and awareness of autism among its communities, customers and staff. Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to make Ireland more inclusive the “Say Yes to Autism Acceptance” Guide will be available in all stores throughout April. The guide aims to help to create awareness and understanding and provide practical guidance so our communities can better support autistic people and their families. We encourage people to pick up a guide in store, support AsIAm services by donating and join us in creating a more inclusive society.”

10 ways you can help to say Yes to Autism Acceptance:

  1. Being clear
  2. Being patient
  3. Reaching out
  4. Being aware of the sensory environment
  5. Fill in the gaps
  6. Being accepting
  7. Watch your language
  8. Challenge stigma and bullying
  9. Listening and learning
  10. Seeing our abilities
Share this on...

What would you like to find?

Most popular stories

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Drive-Thru First for Convenience Retail Brand

£1 million investment in reimagined Centra Store and Drive Thru…