SuperValu & AsIAm launch “Say yes to autism acceptance” campaign

AsIAm asking public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic and share #AutismMonthSayYes on social media channels

Too often autistic people face invisible barriers because of how the world works and the judgement and attitudes of others. They are so used to being told ‘No’. And so, to mark Autism Awareness Month in April SuperValu & AsIAm have teamed up to launch “Say Yes to Autism Acceptance”. The aim of the campaign is to encourage people to say ‘Yes’ for a change: Yes to employment, Yes to education and Yes to community inclusion. The campaign will include a “Say Yes to Autism Acceptance” guide with 10 ways to say yes to Autism Acceptance, which will be available in SuperValu stores throughout World Autism Month in April.

As part of the campaign, AsIAm is asking the public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic, and share #AutismMonthSayYes on social channels.

At least 1 in 65 people in Ireland are autistic and nearly 300,000 people have an immediate family member on the autism spectrum. Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. World Autism Month is an opportunity to recognise and celebrate the autism community and create more inclusive communities by expanding knowledge, understanding and acceptance. AsIAm and SuperValu are on a journey to build more inclusive communities across Ireland.

Commenting on the campaign CEO of AsIAm Adam Harris said, World Autism Month is an important milestone each year, aiming to create awareness and understanding so we can have a more inclusive society.  It is particularly important this year as we see the enormous impact COVID-19 is having on autistic people. Many autistic people and their families are experiencing major challenges having not been prioritised or meaningfully supported through COVID-19. The loss of routine and structure and the closure of essential services has had a long-term impact. Our community will need significant support to come through this period.

“As we look to the future and as we emerge from this awful pandemic we do not want to go back to the “old normal”, rather we want a brighter, more inclusive society which is fair to autistic people. Many people in our community are used to being told no from a very young age – no you can’t make friends, no we can’t provide you with the support you need and no, you can’t get a job. Since COIVD-19, we have all looked at how we can do things differently, and we should look at how people with autism are treated. We have an amazing opportunity to create a society which is not merely aware of autism but rather truly accepts autistic people – valuing our contribution, meeting our needs and working together.

“We are proud to be working with SuperValu this World Autism Day to ask people around Ireland to say yes to their 78,000 friends, family members and colleagues who are autistic and yes to their 300,000 mums, dads, husbands, wives and siblings. We can all achieve this by committing to small changes to make our communities more inclusive, by sharing our commitment online with #AutismMonthSayYes and critically, you can donate to AsIAm, Ireland’s National Autism Charity, to help us support the autism community through COVID-19 and beyond.”

SuperValu is dedicated to making communities around Ireland more inclusive and is leading the way in autism-friendly shopping by continuously raising understanding and awareness of autism among its communities, customers and staff. Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to make Ireland more inclusive the “Say Yes to Autism Acceptance” Guide will be available in all stores throughout April. The guide aims to help to create awareness and understanding and provide practical guidance so our communities can better support autistic people and their families. We encourage people to pick up a guide in store, support AsIAm services by donating and join us in creating a more inclusive society.”

10 ways you can help to say Yes to Autism Acceptance:

  1. Being clear
  2. Being patient
  3. Reaching out
  4. Being aware of the sensory environment
  5. Fill in the gaps
  6. Being accepting
  7. Watch your language
  8. Challenge stigma and bullying
  9. Listening and learning
  10. Seeing our abilities
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SuperValu Reaches 25 Year Milestone in Northern Ireland

SuperValu Reaches 25 Year Milestone in Northern Ireland

Local retail brand at the heart of communities supporting almost 2,000 jobs

SuperValu, part of the Musgrave retail and wholesale group, is celebrating 25 years in Northern Ireland. With the first store on Belfast’s Kings Road to the most recent addition, Wilson’s SuperValu on the Garvaghy Road in Portadown, the chain now operates 37 stores across Northern Ireland.

In March 1996, Musgrave acquired four shopping centres and a supermarket – Belfast’s Kings Road, Downpatrick, Carrickfergus and Banbridge. These were to become the first of many SuperValu stores in Northern Ireland and then in June 1997, the group acquired 21 Wellworth stores which significantly expanded the network.

Nigel Maxwell Sales Director for SuperValu in Northern Ireland said –

 “At SuperValu, we are proud to mark our 25th year in Northern Ireland. Our colleagues and retail partners are embedded in the local communities they serve – providing customers with value, choice and convenience.  

“A key component of our strategy is supporting local and it is our collaborative approach with the outstanding local producers and suppliers that have ensured our shelves remained stocked and our customers happy.” 

SuperValu works with over 3,000 local farmers, in partnership with over 140 local suppliers and sell nearly 3,000 local products across their stores.  With impressive state-of-the-art store layouts and a strong emphasis on bringing new and innovative products and ranges to stores, SuperValu is leading the way in shopper experiences.

Nigel Maxwell continues –

 “Over the years, our focus has been on meeting the changing needs of today’s shoppers which has meant reimaging the look and feel of our stores. Despite the challenges of last year, we opened new stores in Ballynahinch and Portadown which followed revamps in Lisburn, Fruitfield and Aughnacloy. In addition, SuperValu Portstewart will be undergoing an extensive refurbishment later this year and I’m sure the local customers will be impressed.”

Local partnerships are at the heart of SuperValu and there is a strong emphasis on helping support local initiatives and charities. SuperValu, along with Centra, has been partnering with Action Cancer since 2001 and to date has raised over £3.1 million.

“At SuperValu, we have a very strong community focus and we wanted to reflect that, not only in the services we offer and food and drink that we sell, but also in the charities with whom we choose to work with. Our partnership with Action Cancer is one we are extremely proud of and to see the relationship grow and flourish over the years is testament to the commitment of our colleagues, stores and customers.”

To celebrate the 25-year milestone, the brand is giving away 25 prizes throughout March across their social media platforms as well as providing customers with some fantastic deals in store.

SuperValu’s 37 stores are located across Northern Ireland, for further information visit www.supervalu.co.uk/store-locator/.

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SuperValu calls on shoppers to think Irish when gifting this month as it’s successful ‘Monday Market Place’ returns to Support Local Businesses

SuperValu is bringing back its ‘Monday Market Place’ to support local businesses and encourage shoppers to think before they click and buy Irish. Now more than ever it is important to show our support because when we buy Irish five times more money stays in the local economy.

March celebrates wonderful gifting occasions including International Women’s Day (March 8th), Mother’s Day (March 14th) and St. Patrick’s Day (March 17th) each date crucial for small businesses to promote and sell their locally produced ranges.

With followers of over 120,000, SuperValu’s Instagram channel is offering 10 businesses per week the chance to be showcased each Monday during March. The campaign ran during the run up to Christmas 2020 with huge success for businesses affected by the pandemic as it offers a national platform to help drive interest and sales during key gifting occasions.

As SuperValu is rooted in community and proudly supports over 1,800 local food producers and suppliers, opening its social media platforms to help other businesses in towns nationwide is natural. And, in partnership with ‘Guaranteed Irish Month’SuperValu is actively encouraging consumers to buy Irish gifts at www.GuaranteedIrishGifts.ie which showcases hundreds of the very best locally produced products from every corner of the country.

During the pandemic, trends in buying patterns show that Irish consumers have become more interested in the provenance of their purchases, notably their food choices and are actively looking for an Irish option. Working closely with 290 small local producers on shelves 52 weeks of the year through its SuperValu Food Academy, shoppers are assured of the quality and value of their  Irish produce along with a real commitment to supporting sustainable businesses and communities across Ireland. As SuperValu continues to trade as an essential business, it is playing its part to encourage shoppers to buy from other Irish retailers and help them on the road to recovery.

Commenting on the campaign, Tara Clifford, Strategy Marketing Manager SuperValu, said “Supporting Irish and buying local is in our DNA and over the coming months  we will continue to drive the message to shop local. With International Women’s Day next week, we are particularly proud of the 140 outstanding female entrepreneurs taking part in our SuperValu Food Academy. It is with producers like these that make our communities stronger by working together.”

Brid O’Connell, CEO of Guaranteed Irish, added; “Our partnership with SuperValu promotes our 1,500 members. This support directly benefits those businesses who continue to struggle during this pandemic. By shopping at www.GuaranteedIrishGifts.ieevery euro spent means 5 times more money stays in the local economy and supports local jobs.”

For more information on how you can support your local community go to www.supervalu.ie, SuperValu Facebook, Instagram and Twitter and www.GuaranteedIrishGifts.ie for great locally produced gifts.

Photo: Mari Donelan from Dan & Monstro, based in Dublin, which creates delicious nutritious sauces especially made for kids.

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Toy Show Hero Adam King teams up with SuperValu and Centra to share his Hug cards

Cards go on sale on 5th February with all proceeds going to CHI Temple Street and Cork University Hospital Charity

#AdamsVirtualHug

He stole the nations hearts when he appeared on The Late Late Toy Show last year. Now six-year-old Adam King from Co. Cork will be helping you steal the hearts of others with his very special ‘Hug For You’ card that will be on sale exclusively at SuperValu and selected Centra stores from Friday 5th February. Adam has teamed up with the retailers this Valentine’s to help the nation give their very own special hug to those who really need it at this time. All proceeds from the cards will go to CHI Temple Street and Cork University Hospital Charity.

The card, decorated with Adam’s very own virtual hug (©Adam King, 2020) artwork that he debuted on the Toy Show, is the perfect hug in an envelope when so many will have been apart for so long. Whether it’s simply a hug for your other half, the grandparent you can’t wait to be reunited with or even just to reach out to someone that you care about or miss, it will be sure to bring a smile to the recipient’s face, all while raising money for two great causes.

In his efforts to support people’s mental health in these challenging times Adam encourages senders of his card to write personal messages on the hug inside the card. Recipients are encouraged to cut out the hug after Valentines and display somewhere that brings them hope and joy.

The limited-edition cards are retailing at €3.99 and are on sale from Friday 5th February at SuperValu and selected Centra stores.

Speaking about the initiative, David King, father of Adam, said; “Adam has been a patient of these hospitals since the day he was born, so we have experienced first-hand the amazing work they are doing. We are delighted to partner with SuperValu and Centra to support their work in this way. The values of these companies, supporting community and accessibility align greatly with our own. Additionally, we hope the card will bring some much need joy to people’s lives in these challenging times of disconnect.”

Ray Kelly, Marketing Director at SuperValu and Centra, added; “We couldn’t be happier to be teaming up with Adam King – an incredible boy that was a real inspiration on The Late Late Toy Show last year bringing happiness and joy into the homes of the nation with his infectious positive attitude and personality. Through his Hug Card initiative, we hope that we will help bring some of this happiness and positivity into people’s lives, something we could all do with a little more of at this very difficult time, all while raising much needed funds for two very worth charities”

To get your ‘Hug For You’ card make sure to drop into your local SuperValu or selected Centra stores from 5th February. For more information see www.SuperValu.ie or www.Centra.ie. Cards have been created with the assistance of Garlanna Cards, an Irish card producer in Co. Wicklow.

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Guaranteed Irish and SuperValu support Food Academy food producers in a bid to drive local enterprise

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Ireland’s leading retailer SuperValu backs food enterprises, demonstrating its commitment to provenance with national symbol.

Guaranteed Irish, the business membership network supporting 1200+ homegrown and multinational businesses based in Ireland, has today announced a new partnership with one of Ireland’s leading food business development programmes, The Food Academy. The partnership will see SuperValu subsidise the Guaranteed Irish membership fee for Food Academy producers on being awarded the Guaranteed Irish seal of approval by the Appraising Committee at Guaranteed Irish for one year. The deal comes as Irish take-home grocery sales soar by 25.4% during the 12 weeks to 17 May, the fastest rate of growth recorded in the past 15 years, as shoppers adapt to life at home, Kantar Worldpanel reports.

As Ireland’s leading retailer, SuperValu is the biggest supporter of local producers in Ireland. Food Academy producers have sold a combined €140m of produce in SuperValu stores nationwide since 2014, supporting over 1,500 jobs in the Irish economy. To date, 620 food producers have come through the programme, with 292 producers currently live instore with a 52-week shelf space commitment.

Founded in 2014, SuperValu joined forces with the Local Enterprise Office Network and Bord Bia to create the Food Academy Programme. Food Academy works with businesses in the food and drink sector through their journey from start up to getting their products on shelves of SuperValu stores. The programme nurtures small businesses, enabling producers to gain retail and marketing insights from local SuperValu retailers, with a focus on areas such as business planning, consumer trends, packaging, and finance.

Guaranteed Irish businesses make a large contribution to the Irish economy each year, contributing to turnover, employment, and local sustainable enterprise in communities throughout the country. The new partnership will enable food enterprises to join the Guaranteed Irish network of 1200+ businesses and avail of the national symbol of trust, which will add to their brand value. The Guaranteed Irish mark is actively being sought by consumers who value businesses that support enterprise in their community. The partnership between Food Academy and Guaranteed Irish will see the national not-for-profit organisation grow further on the back of a ground swell of support for local businesses and communities. ‘We are delighted to welcome this further growth of our network of homegrown start-ups, especially at this time, when there is so much demand for new supply chains, said Brid O’Connell CEO, Guaranteed Irish. ‘We also commend SuperValu in encouraging local entrepreneurship in Ireland, giving small food producers a big chance at building a sustainable business.’

Guaranteed Irish now has over 1,200 business members, employing 90,000+ people across Ireland, generating an annual combined Irish turnover of €12.9bn. The Guaranteed Irish symbol is the national symbol of trust and business provenance in Ireland since 1974. The official Guaranteed Irish licenced mark is awarded to businesses based in Ireland that support sustainable jobs, contribute to our local communities, and are committed to Irish provenance.

The deadline for Food Academy producers to submit their applications for membership of Guaranteed Irish is Friday July 31, 2020. All successful applicants will have their Guaranteed Irish membership fee heavily subsidised by SuperValu for one year on being awarded the licenced mark by the Guaranteed Irish Appraising Committee represented by Grant Thornton, Certification Europe Ltd. (CEL) and CG Business Consulting.

Carmel Biggane, Food Academy Manager, SuperValu
Carmel Biggane, Food Academy Manager, SuperValu

Commenting on the partnership, Carmel Biggane Food Academy Manager, SuperValu said, “We have a rich heritage of food business and innovation in Ireland, and it has never been more important to support our local & Irish producers. SuperValu is proud to support and promote our 292 Food Academy producers and encourages consumers to discover the high-quality food products offered by these Irish entrepreneurs. The current climate has sparked a resurgence in demand and a new appreciation for local quality food & drink. Having the Guaranteed Irish symbol will give consumers confidence that they are supporting local businesses and providing a vital boost to the local economy.”

 

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