SuperValu’s Vegetables Reach New Heights with Launch of Ireland’s First Hydroponically Grown Microgreen Mixes

SuperValu is on a mission to help shoppers shop more sustainably

SuperValu has announced today the launch of two new hydroponically grown products grown right here in Ireland. SuperValu is the first retailer to bring vertically farmed hydroponic micro greens to market and the new products, available now on shelves around Ireland, are Signature Tastes Italian Style Microgreen Mix and Signature Tastes Microgreen SuperMix. Hydroponic vertical farming is an innovative farming method that allows greens to be grown in Ireland all year round whatever the weather, significantly reducing food miles and time between farm to shelves.

Hydroponics is the process of growing plants without using soil. In traditional growing, soil is a major source of nutrients for plants but with hydroponics, alternatives to those nutrients are directly fed to plants instead and so the use of soil can be removed completely and growing moved indoors.

In addition to the Microgreens the Signature Tastes Growing Pea shoots are also launching in SuperValu stores, these are also grown using innovative soil-free methods but are grown on a bed of compostable paper. The zero waste Growing Pea Shoots are a living product so customers can cut as much as they want and the plant keeps growing. SuperValu’s Signature Tastes Microgreens and Growing Pea shoots are sustainably grown and herbicide and pesticide free. As they have been grown in a soil-free environment which reduces strain on land-based resources, customers get great-tasting, nutrient rich greens with fewer negative impacts on the environment. The new products are already award-winning with the Signature Tastes Pea Shoots taking home the Chefs Larder Award and the Signature Tastes Italian Style Microgreen Mix winning a PLMA Salute to Excellence Award.

The environmental benefits of hydroponic vertical farming include:

  1. Less water is used– 70% less water is used than soil-based farming as water is recycled through the system repeatedly.
  2. No soil degradation– Soil degradation is an issue across the globe, as hydroponic vertical farming does not use soil there is no negative impact on soil
  3. Elimination of Pesticides and Herbicides– With the absence of soil there is no need for fertilisers as nutrient solutions are used instead. Herbicides are not needed either as there is no weed growth and as they are grown inside there is also no need for pesticides. This means a massively reduced run-off, benefitting both the water and soil in the local area.
  4. Grown locally = less food miles– As hydroponic farming takes place indoors it doesn’t matter what the weather or climate is like outdoors, so products which usually could not be grown in Ireland can now be grown locally. As vertical farming takes up less space than traditional methods the size of land available is now less of an issue as well. SuperValu’s new products are grown in Co. Meath by McCormack Family farms and can make it to shelves in less than 48 hours, meaning less fuel waste in transit and minimal loss of freshness.

Ian Allen, Managing Director, SuperValu, said, “We are delighted to be the first retailer in Ireland to introduce these new products to our customers around the country. Given the environmental benefits of vertical hydroponic farming we’re delighted to be able to offer customers locally grown options, where previously products would have to be transported from countries in warmer climates when they’re out of season. This is just one of our steps to becoming more sustainable and making positive environmental impacts in every community we operate in around Ireland.”

SuperValu will reduce its carbon footprint in Ireland by 70 per cent by 2025 and in addition to moving to sustainable packaging SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill. Any food surplus in stores is sent to re-distribution charities so food waste is minimised as well as helping to alleviate food poverty.

Celebration for SuperValu and Centra suppliers as they claim more than 100 awards at Blas na hÉireann

SuperValu and Centra food producers have claimed 102 accolades at this year’s Blas na hÉireann awards, including many for the Own Brand ranges.  

Celebrating the very best of food and drink, Blas na hÉireann, The Irish Food Awards is the largest competition on the island of Ireland for quality Irish produce. The Awards, announced on 2nd October, saw 15 Centra suppliers take home 7 Gold, 5 Silver and 7 Bronze awards for their products while SuperValu’s suppliers picked up 83 awards, which brings the total number of awards won by SuperValu suppliers over the last four years up to 432 across SuperValu Own Brand, Signature Tastes and Food Academy.

SuperValu Signature Tastes took home four Golds for Signature Tastes Potato Gratin of Ballymaguire Foods, Signature Tastes Chocolate Yule Log of Couverture Desserts, Signature Tastes White Chocolate and Cranberry Bites of Carleton Cakes and Signature Tastes Whole Grain Mustard by Follain. Other Gold award winners included Carton Bros.’ SuperValu 48 Hour Marinated Irish Rotisserie Chicken, Manor Farm’s SuperValu Irish Free Range Whole Chicken and SuperValu Ham and Cheese Vol au Vent by Prestige Foods. It was also a great year for SuperValu’s Food Academy producers who picked up 51 awards – 15 Gold, 17 Silver and 19 Bronze.

The expertly created Inspired by Centra range came away with 11 products receiving awards, 6 of which were Gold, including Inspired by Centra Irish Rotisserie Chicken supplied by Carton Bros., Inspired by Centra Irish Angus Sirloin Steak with Pink Peppercorn Butter produced by Kepak, Inspired by Centra Potato Gratin produced by Ballymaguire and Inspired by Centra Overnight oats produced by Fresh Cut Foods.

Ian Allen, Managing Director, SuperValu and Centra, said, “2021 has been yet another outstanding year for SuperValu and Centra at the Blas na hÉireann Awards. It’s been another great win for our local suppliers and producers at a time when it’s more important than ever to support local and Irish businesses. We are immensely proud of our award-winning brands and it’s wonderful to see the suppliers and producers receive the recognition they richly deserve.”

Now in its 14th year, Blas na hÉireann, The Irish Food Awards sees competition from a range of top-quality Irish producers across 32 counties.

If it’s steak – it’s got to be SuperValu!

SuperValu Wins Gold and Silver Awards At The World Steak Challenge

11th July 2019 – SuperValu’s renowned steak range received more global accolades at this year’s World Steak Challenge held for the first time in Ireland, with SuperValu’s Signature Tastes Hereford Fillet Steak and Signature Tastes Hereford Ribeye Steak both scooping gold awards at the international competition. SuperValu’s Signature Tastes Hereford Striploin Steak also received a silver award.

The World Steak Challenge, hosts entries from 25 countries and approximately 31 different breeds all competing strongly for medals and overall winner titles. An international panel of renowned chefs, food writers and experts assessed entries and singled out the SuperValu steaks for their quality, taste and flavour.

SuperValu’s Irish reared Hereford beef is renowned for its natural marbling, which gives it a rich and unique taste, with steaks taken from prime young cattle, aged and matured to make them more tender and full of flavour. The Hereford cattle used for SuperValu’s Signature Tastes range are reared by Irish farmers.

Commenting on the awards, Ray Kelly, Marketing Director, SuperValu, said: “With quality at the core of everything we do, our mission is to give our customers the best in Irish food and these awards reflect the world class produce that we serve up to shoppers everyday. As the number one supporter of the Irish agrifood industry, all of our SuperValu beef is 100% Irish – born, bred and reared in Ireland. As a result, we can guarantee the quality and provenance of our beef and it is a great endorsement to see our commitment and quality of our Irish beef recognised on a global stage.”

SuperValu serves over 2.6 million customers every week and has 220 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy. SuperValu is currently running its #LoveMeat campaign to promote the best in Irish meat including these award winning steaks.

SuperValu to open three new stores and create 210 jobs in 2019 as part of €30m investment programme

25th February 2018 – Ireland’s leading grocery retailer SuperValu recorded a new sales milestone of €2.724 billion in 2018. Adding to this SuperValu plans to expand its network by opening three new stores in 2019, creating 210 new jobs in the process, and revamping 30 additional stores as part of a €30 million investment programme.

A key trend in 2018 was the continued growth in SuperValu’s online shopping service, with 25% year-on-year growth in online sales and an additional 26,000 new customers using the service. The retailer also invested substantially in its Real Rewards loyalty programme, with membership growing to 1.2 million people.

Building on its reputation for food leadership, SuperValu’s Signature Taste premium range was a standout line for the retailer, growing sales by over 10% on the previous year. This can be attributed to shoppers looking for an award-winning premium own band range. The range currently features over 330 products with another 40 expected to hit the shelves in 2019.

One of the key sales trends last year was increasing consumer demand for health and wellness-related products. For example, SuperValu now boosts a health and wellness aisle in all stores with a range of over 1,000 products. It also introduced a range of over 340 vegan products to meet consumer demand and has begun rolling out dedicated Vegetarian/Vegan zones across stores as part of its ongoing strategy to differentiate the brand from its competition.

In 2018, SuperValu became the first retailer in Ireland to introduce fully compostable and biodegradable bags for produce, along with increasing their loose range of fruit and veg. The grocery retailer followed this up by becoming the first national grocery retailer to introduce 100% compostable coffee cups through all Frank and Honest stations in its stores. These form part of a broader strategy to reduce packaging and make 100% of SuperValu’s Own Brand and fresh produce packaging become recyclable, reusable or compostable by 2025.

Speaking at the SuperValu conference in the Great Southern Hotel in Killarney, Co. Kerry, SuperValu Managing Director Martin Kelleher said: “We continue to build on our food leadership credentials and further establish SuperValu as a destination shop by responding to consumer trends and shopping requirements both in-store and online. We plan to build our momentum in 2019 with a €30 million investment programme, which will see three new stores opened and an existing 30 stores revamped as we continue to rollout new shopping concepts such as Vegetarian and Vegan zones, new salad bars and health and wellness aisles, adding both theatre and on trend ranges for the new shoppers evolving tastes.”

SuperValu serves over 2.6 million customers every week and has 219 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

 

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