SuperValu launches a trial range of 65 Eco Friendly products in 12 SuperValu stores
SuperValu today announced plans to bring the largest Eco-Range to 12 SuperValu stores around Ireland. The full range includes products from four environmentally friendly brands with household ranges that will help customers shop and live more sustainably. The range of 65 products offers customers a sustainable alternative to kitchen and household essentials and supports them in thinking green with their shopping choices.
The full product range is now on trial in 12 SuperValu stores. The launch comes just in time for back to school, so parents and children alike can start the school year right with reusable and environmentally friendly lunch storage options, party ranges and eco household items. Many of the products in the range will help reduce and reuse packaging.
The new range of eco products aims to offer customers choice as they move away from a disposable lifestyle, with the Bee’s Wrap Sandwich wrap a perfect solution for school lunches, reusable Bamboo Towels to replace kitchen towel and reusable organic cotton Terry cleansing pads that can be used for removing make-up and then used again and again. Not only will the range help customers save money in the long run as products are reusable but customers will be helping the environment along the way.
Where reusing isn’t an option SuperValu want to help customers buy products that are still environmentally friendly. If you’re throwing a party or eating out of home the eco-friendly party range has everything you need from pure sugarcane bowls to compostable straws made from renewable energy sources. In the kitchen the Ecover range will have those on kitchen duties covered with washing-up liquid, dishwasher tablets and multi-surface spray.
This announcement follows the introduction of SuperValu’s 100% compostable reusable shopping bags last week and the introduction of fully compostable fruit and vegetable bags for customers in 2018, to date resulting in 2.7 million single-use plastic bags being removed from stores.
Martin Kelleher, Managing Director of SuperValu, said of the launch, “I am delighted to announce that we are now trialing a new Eco-Range in a number of SuperValu stores. We are committed to providing our customers with more sustainable choices. We recognise that this is important to our customers and for the environment. We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices.”