SuperValu is the FIRST Irish supermarket to introduce 100% compostable reusable shopping bags

SuperValu is on a mission to change the world one bag at a time

SuperValu has announced that from 9th September 100% compostable & reusable shopping bags will be available in our stores. A first for any Irish retailer, the introduction of these bags to SuperValu stores will result in a massive 2.5 million plastic bags being removed from circulation. This is the first bag available in Irish supermarkets that is both reusable and compostable. This announcement follows the introduction of fully compostable fruit and vegetable bags for customers in 2018, to date resulting in 2.7 million single-use plastic bags being removed from stores. Both initiatives are just two steps SuperValu is taking as part of their sustainable packaging strategy to make 100% of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025. Already an enormous 113 tonnes of plastic have been removed from fruit and veg packaging; by eliminating plastic where possible, introducing compostable alternatives and reducing the weight of plastic packaging.

The SuperValu shopping bag is priced at 89cent, 100% compostable and made from a blend of renewable raw materials.  When the bag has been used as many times as possible and is ready for the bin it can be disposed of in the brown bin that is found in most homes and many businesses and is then fully broken down once taken to industrial composting sites, turning into water and CO2 within 90 days.

SuperValu is committed to minimising the use of plastic by eliminating, reducing and replacing conventional plastics and is continuously working with suppliers to consider the most sustainable options to reduce plastic, protect the safety and quality of food and to prevent food waste.  The supermarket is continually looking for ways to reduce or replace plastic; from the new compostable SuperValu salad bowls, now in store, to the largest loose fruit and veg offering in any Irish supermarket. Further loose items will be trialled in SuperValu stores and some stores are already selling loose coffee, spices, tea, pulses and cheeses.

Martin Kelleher, Managing Director of SuperValu, said of the launch, “Our customers expect SuperValu to help them make more sustainable choices and we’re committed to doing just that. Reducing our environmental impact on the planet is a core focus of our overall strategy to help build sustainable communities and we have already made significant steps forward in this area.  We are delighted to be the first Irish supermarket to introduce 100% reusable compostable bags in-store and will continue to explore ways of reducing plastic in innovative ways, making sure we meet our pledge to make 100% of our Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025.”

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Irish festival goers go green as demand for sustainable packaging rises

Half of Irish festival attendees more likely to purchase from a vendor who does not use single use plastic

Key findings

  • Almost half of Irish festival goers are more likely to purchase from a vendor who doesn’t use single use plastic
  • 80% say purchasing from eco-friendly vendors is important to them
  • Over 3 in 4 struggle to stick to a healthy eating regime at a festival
  • 3 in 4 spend up to €30 per day on festival food

With festival season about to kick off, Irish festival goers are becoming a lot more eco-conscious. That’s according to new research* carried out by Musgrave MarketPlace, Ireland’s leading foodservice supplier.

The research into Irish festival habits reveals that 80% of people polled say it’s important for food vendors to offer compostable cups and cutlery, and half say they are more likely to purchase food and drink from vendors who don’t use single use plastic. So important is this, that 62% say they will seek out food and drink sellers who have a reputation for environmentalism at the next festival they attend.

Eco-friendly products sales surge

The move towards less plastic is also reflected in the growing demand for compostable products at Musgrave MarketPlace. Earlier this year, Musgrave MarketPlace reported that sales of eco-friendly products were up 198% in the first nine weeks of the year, with that figure rising to 228% by June 2019.

The biggest areas of product growth within the Musgrave MarketPlace eco-friendly range are sales in coffee cups and lids (up 210% in 2019) and takeaway containers (up 227% in 2019). Sales have also been on the rise for compostable straws with almost 3.3 million of these sold at Musgrave MarketPlace in the first half of 2019. Other eco-friendly products supplied by Musgrave MarketPlace include cutlery, bowls, plates, cutlery, and trays.

The healthy option?

Over 3 in 4 (78%) say they find it hard to stick to a healthy eating regime when attending a festival, so it’s no surprise that 81% say they would like to see healthier options available on-site.

Food is a huge part of what makes a festival according to 59% and 62% say that they often try a food for the first time when they are there.

Almost half (48%) say they purchase all their food from vendors at a festival while a more frugal 51% say they buy some items but also bring food along with them. Three quarters of those polled spend up to €30 per day on festival food while 1 in 4 spend more than €30 a day.

Commenting on the findings, Desi Derby, Marketing Director, Musgrave MarketPlace said:

“Our research shows that Irish consumers are becoming a lot more conscious of their plastic usage and are actively seeking out brands and companies who are trying to reduce single use plastic. This is not only good for the environment, but also good for businesses who opt for eco-friendly options, with festival goers more likely to purchase from these vendors.

 At Musgrave MarketPlace we supply many of the largest music festivals in Ireland and we understand this shift in demand from consumers. That is why we have expanded our packaging ranges which will in turn help significantly reduce single use plastics at festivals in Ireland. This is a trend that’s not going away, and we look forward to working with food vendors around Ireland to help them become more sustainable.”

*Survey carried out among 201 festival attendees aged 18+

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Musgrave MarketPlace reports growth of 198% for eco-friendly packaging and disposable products in the first 9 weeks of 2019

Sales of eco-friendly products, packaging and disposables grew by 131% in 2018

“The dramatic rise in demand for eco-friendly products across our customer base is a sign that a new era of environmentally conscious business activity is upon us”. Sheena Forde, Trading Director Musgrave MarketPlace

Musgrave MarketPlace, Ireland’s leading wholesale supplier to food service, retail and SME businesses, announced this morning that sales of its eco-friendly packaging and disposables range saw a dramatic increase in sales of 131% in 2018. The support for eco-friendly products has continued into 2019, as sales for the first 9 weeks of 2019 are up 198% compared to the same time last year. The eco-friendly packaging and disposables products are available at all Musgrave MarketPlace branches nationwide.

Eco-friendly packaging currently accounts for 4.6% of total packaging products sold at Musgrave MarketPlace and is the fastest growing product group within the organisation. It is predicted that eco-friendly packaging will account for 6.9% of total packaging sold by the end of 2019.

The biggest areas of product growth within the Musgrave MarketPlace eco-friendly range are sales in coffee cups and lids (up 465% in 2019), takeaway containers (up 187% in 2019) and cutlery and straws (up 96% in 2019). Other eco-friendly products supplied by Musgrave MarketPlace include bowls, plates, cutlery, and trays. Sales from contract caterers (up 123%), offices and workplace (up 57.1%), and restaurants (up 63%) are the biggest sector growers for the range in 2019.

As part of their commitment to a more sustainable future, Musgrave MarketPlace has launched its eco-friendly range supplying over 100 eco-friendly packaging and disposable products at all branches nationwide. The movement towards eco-friendly products has become a key issue for foodservice, retail and SME businesses in Ireland as consumers become more aware of the effect their consumption habits can have on the environment.

Commenting on the dramatic increase in sales of eco-friendly packaging and disposables products in Musgrave MarketPlace branches throughout the country, Sheena Forde, Trading Director Musgrave MarketPlace said: “At Musgrave MarketPlace, we place a premium on identifying the latest trends within the industry, so that we can consistently supply our customers with the best range of products available in accordance with their needs. The dramatic rise in demand for eco-friendly products across our customer base is a sign that a new era of environmentally conscious business activity is upon us, and Musgrave MarketPlace is proud to be to the fore of this movement.

 “Eco-friendly packaging and disposables are areas of huge growth potential for us and the wider industry. We’re working with our fantastic suppliers to expand our range in order to ensure we are providing our customers with the best sustainable eco-friendly alternatives on the market. At present we have dedicated spaces within all our branches for eco-friendly packaging and disposables, with over 100 different types of eco-friendly product in each section.

“We as an organisation are committed to ensuring we play our part in assisting Ireland reach its 2025 and 2030 plastic recycling targets. Supplying the best in class eco-friendly packaging and disposables to our customers is a massive step forward towards a cleaner environment. We intend to expand our offering this year and predict further growth in this area in the coming months.”

The eco-friendly range available at Musgrave MarketPlace is comprised of biobased products made from natural materials that are mostly certified as being industrially compostable. Compostable products biodegrade under specific conditions into carbon dioxide, water, inorganic compounds and biomass in approximately 90 days. All food packaging products are made from either renewable or compostable raw materials.

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