SuperValu offering customers greener choices as they trial Ireland’s LARGEST Supermarket Eco-Range

SuperValu launches a trial range of 65 Eco Friendly products in 12 SuperValu stores

SuperValu today announced plans to bring the largest Eco-Range to 12 SuperValu stores around Ireland. The full range includes products from four environmentally friendly brands with household ranges that will help customers shop and live more sustainably. The range of 65 products offers customers a sustainable alternative to kitchen and household essentials and supports them in thinking green with their shopping choices.

The full product range is now on trial in 12 SuperValu stores. The launch comes just in time for back to school, so parents and children alike can start the school year right with reusable and environmentally friendly lunch storage options, party ranges and eco household items. Many of the products in the range will help reduce and reuse packaging.

The new range of eco products aims to offer customers choice as they move away from a disposable lifestyle, with the Bee’s Wrap Sandwich wrap a perfect solution for school lunches, reusable Bamboo Towels to replace kitchen towel and reusable organic cotton Terry cleansing pads that can be used for removing make-up and then used again and again. Not only will the range help customers save money in the long run as products are reusable but customers will be helping the environment along the way.

Where reusing isn’t an option SuperValu want to help customers buy products that are still environmentally friendly. If you’re throwing a party or eating out of home the eco-friendly party range has everything you need from pure sugarcane bowls to compostable straws made from renewable energy sources. In the kitchen the Ecover range will have those on kitchen duties covered with washing-up liquid, dishwasher tablets and multi-surface spray.

This announcement follows the introduction of SuperValu’s 100% compostable reusable shopping bags last week and the introduction of fully compostable fruit and vegetable bags for customers in 2018, to date resulting in 2.7 million single-use plastic bags being removed from stores.

Martin Kelleher, Managing Director of SuperValu, said of the launch, “I am delighted to announce that we are now trialing a new Eco-Range in a number of SuperValu stores. We are committed to providing our customers with more sustainable choices. We recognise that this is important to our customers and for the environment. We will continue working to reduce and eliminate plastic where possible giving our customers more and more sustainable choices.”

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SuperValu is the FIRST Irish supermarket to introduce 100% compostable reusable shopping bags

SuperValu is on a mission to change the world one bag at a time

SuperValu has announced that from 9th September 100% compostable & reusable shopping bags will be available in our stores. A first for any Irish retailer, the introduction of these bags to SuperValu stores will result in a massive 2.5 million plastic bags being removed from circulation. This is the first bag available in Irish supermarkets that is both reusable and compostable. This announcement follows the introduction of fully compostable fruit and vegetable bags for customers in 2018, to date resulting in 2.7 million single-use plastic bags being removed from stores. Both initiatives are just two steps SuperValu is taking as part of their sustainable packaging strategy to make 100% of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025. Already an enormous 113 tonnes of plastic have been removed from fruit and veg packaging; by eliminating plastic where possible, introducing compostable alternatives and reducing the weight of plastic packaging.

The SuperValu shopping bag is priced at 89cent, 100% compostable and made from a blend of renewable raw materials.  When the bag has been used as many times as possible and is ready for the bin it can be disposed of in the brown bin that is found in most homes and many businesses and is then fully broken down once taken to industrial composting sites, turning into water and CO2 within 90 days.

SuperValu is committed to minimising the use of plastic by eliminating, reducing and replacing conventional plastics and is continuously working with suppliers to consider the most sustainable options to reduce plastic, protect the safety and quality of food and to prevent food waste.  The supermarket is continually looking for ways to reduce or replace plastic; from the new compostable SuperValu salad bowls, now in store, to the largest loose fruit and veg offering in any Irish supermarket. Further loose items will be trialled in SuperValu stores and some stores are already selling loose coffee, spices, tea, pulses and cheeses.

Martin Kelleher, Managing Director of SuperValu, said of the launch, “Our customers expect SuperValu to help them make more sustainable choices and we’re committed to doing just that. Reducing our environmental impact on the planet is a core focus of our overall strategy to help build sustainable communities and we have already made significant steps forward in this area.  We are delighted to be the first Irish supermarket to introduce 100% reusable compostable bags in-store and will continue to explore ways of reducing plastic in innovative ways, making sure we meet our pledge to make 100% of our Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025.”

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