Triple delight for Musgrave NI as company scoops Industry Awards

Triple delight for Musgrave NI as company scoops three Industry Awards for its SuperValu, Centra and Frank and Honest brands

Leading family-owned business, Musgrave NI, which owns the SuperValu, Centra and Frank and Honest brands, celebrated success at a recent awards ceremony, where they picked up three top awards for their work across Northern Ireland.

The company and its leading brands won three of the eight awards they were shortlisted for at the Ulster Grocer Marketing Awards at the Culloden Estate and Spa on Friday 10th May and were highly commended for three more.

SuperValu clinched the coveted Best CSR Initiative / Charity Partnership for its SuperValu SuperStars initiative, which celebrates the unsung heroes in communities across Northern Ireland and was highly commended for its SuperValu Signature Tastes campaign in the Best Product Launch category.

Meanwhile, Centra picked up the award for Best Digital Marketing Campaign for its Centra Live Well initiative, which was designed to motivate and inspire individuals and communities across Northern Ireland to get active and eat well.

Both SuperValu and Centra were Highly Commended for their Christmas Lapland in the Best In-Store promotion category. It was also a big night for the company’s artisan coffee brand, Frank and Honest, which picked up the award for Best Green Marketing Initiative for its compostable cups initiative and was highly commended in the Best Brand category.

Frank and Honest is now the largest-selling on-the-go coffee brand on the island of Ireland based in over 700 locations across the island, with over 110 of these in Northern Ireland. In 2018, sales objectives were exceeded, with over 2.5million cups of Frank and Honest coffee sold in the first two years. Feedback from customers and retailers alike continues to exceed expectations, with the vast majority stating that Frank and Honest is the best ‘on-the-go’ coffee on the market. The brand was also the first national coffee brand to introduce compostable cups; an initiative that will potentially divert millions of coffee cups from landfill annually.

Friday 10th May, Ulster Grocer Marketing Awards at the Culloden Estate and Spa (Pictured: L-R): Desi Derby, Marketing Director, Musgrave; Stephen Bogle, brand manager, SuperValu NI; Jennifer Morton, brand manager, Centra NI; and Brendan Gallen, Head of Marketing, Musgrave NI.

Commenting after the Awards, Brendan Gallen, head of marketing, Musgrave NI said: “We’re proud to be recognised for our work across SuperValu, Centra and Frank and Honest brands at the leading grocery marketing awards in Northern Ireland.

“To win three of the most hotly contested categories and be highly commended for a further three Awards, is no mean feat. While these awards are recognition of the strength of the brands and our marketing campaigns, it goes without saying that it is the hard work of our retailers and store managers that ensures that our brand promise and values are lived out for our shoppers.”

The Ulster Grocer Marketing Awards took place at the Culloden Estate and Spa on Friday 10th May and were hosted by TV personality, Claire McCollum.

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Musgrave Marketplace celebrates 25 years in the North West

Wholesale business, Musgrave MarketPlace, based in Derry~Londonderry, is celebrating 25 years of doing business in the North West. Forty people are employed on the site which has operated from the Pennyburn Industrial Estate since 1993 and over the years has increased in size.

Emir Sheppard, General Manager, Musgrave MarketPlace, said: “We’re extremely proud to be a consistent employer in the North West region and of the service we have provided to our thousands of customers over the years.

“We have continually challenged ourselves to always achieve more, whether that’s in our product offering and value or the customer service we provide to the people with whom we do business.

“We firmly believe in bringing our staff with us on the journey and that’s why we provide NVQ and Essential Skills training as well as Breakthrough training; we want to empower our staff and show them that success starts with them.

“There are big plans for the site over the coming months which will solidify our place in the North West business community and further enhance the site and the service we are able to provide to our customers.  It’s a very exciting time for the business”, commented Emir.

Two staff members, Josie Foy and Donna Cooper, have been working at Musgrave MarketPlace since the doors first opened in 1993.

Emir continued: “It’s wonderful to see that Josie and Donna, who both started working here as checkout operators on the first day we opened, are still here.  Josie is now senior receptionist and Donna is an EPOS operator and both have witnessed many changes to the business over the years.”

Richard Mayne, Head of Wholesale, MarketPlace, said: “The Musgrave business celebrated 35 years in Northern Ireland this year following the opening of Musgrave MarketPlace Belfast in 1983.  To mark another incredible wholesale milestone like this, the 25th anniversary of Musgrave MarketPlace Derry~Londonderry, is a very proud moment for everyone who works for the company.  We hope to be a part of the North West community for many years to come and continue to support local businesses, food and drink producers and jobs.”

Musgrave MarketPlace is Ireland’s leading wholesale supplier to foodservice, retail and SME businesses with over 12,000 retail and foodservice lines covering confectionery, soft drinks, grocery, chilled, frozen and dry catering food, alcohol, non-food and equipment. Musgrave MarketPlace stocks all leading brands along with an extensive range of own-brand products. It is committed to offering its customers the best in value, the widest, most appropriate ranges and unparalleled customer service. For more information visit


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