SuperValu Reaches 25 Year Milestone in Northern Ireland

SuperValu Reaches 25 Year Milestone in Northern Ireland

Local retail brand at the heart of communities supporting almost 2,000 jobs

SuperValu, part of the Musgrave retail and wholesale group, is celebrating 25 years in Northern Ireland. With the first store on Belfast’s Kings Road to the most recent addition, Wilson’s SuperValu on the Garvaghy Road in Portadown, the chain now operates 37 stores across Northern Ireland.

In March 1996, Musgrave acquired four shopping centres and a supermarket – Belfast’s Kings Road, Downpatrick, Carrickfergus and Banbridge. These were to become the first of many SuperValu stores in Northern Ireland and then in June 1997, the group acquired 21 Wellworth stores which significantly expanded the network.

Nigel Maxwell Sales Director for SuperValu in Northern Ireland said –

 “At SuperValu, we are proud to mark our 25th year in Northern Ireland. Our colleagues and retail partners are embedded in the local communities they serve – providing customers with value, choice and convenience.  

“A key component of our strategy is supporting local and it is our collaborative approach with the outstanding local producers and suppliers that have ensured our shelves remained stocked and our customers happy.” 

SuperValu works with over 3,000 local farmers, in partnership with over 140 local suppliers and sell nearly 3,000 local products across their stores.  With impressive state-of-the-art store layouts and a strong emphasis on bringing new and innovative products and ranges to stores, SuperValu is leading the way in shopper experiences.

Nigel Maxwell continues –

 “Over the years, our focus has been on meeting the changing needs of today’s shoppers which has meant reimaging the look and feel of our stores. Despite the challenges of last year, we opened new stores in Ballynahinch and Portadown which followed revamps in Lisburn, Fruitfield and Aughnacloy. In addition, SuperValu Portstewart will be undergoing an extensive refurbishment later this year and I’m sure the local customers will be impressed.”

Local partnerships are at the heart of SuperValu and there is a strong emphasis on helping support local initiatives and charities. SuperValu, along with Centra, has been partnering with Action Cancer since 2001 and to date has raised over £3.1 million.

“At SuperValu, we have a very strong community focus and we wanted to reflect that, not only in the services we offer and food and drink that we sell, but also in the charities with whom we choose to work with. Our partnership with Action Cancer is one we are extremely proud of and to see the relationship grow and flourish over the years is testament to the commitment of our colleagues, stores and customers.”

To celebrate the 25-year milestone, the brand is giving away 25 prizes throughout March across their social media platforms as well as providing customers with some fantastic deals in store.

SuperValu’s 37 stores are located across Northern Ireland, for further information visit www.supervalu.co.uk/store-locator/.

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SuperValu, Centra & Mace Honoured at Leading NI Retail Awards

Stores from Ballymoney, Belfast, Carrickfergus and Portaferry Crowned Winners

Stores from across the SuperValu, Centra and Mace network were honoured last night at the 21st Neighbourhood Retailer Awards in Belfast.

Centra took home three awards with McGoveran’s Centra Cathedral Quarter picking up Neighbourhood Store of the Year (category 1), Watson’s Centra in Portaferry crowned Neighbourhood Store of the Year (category 2) and Centra Carrickfergus taking home the title of Forecourt of the Year.

Alastair Connor from McCools SuperValu in Ballymoney was named Store Manager of the Year while Mace, Castle Street Belfast was crowned CTN Store of the Year

The awards, a focal point for the retail industry every year, have been rewarding excellence and celebrating success in retailing since 1998. Independently and rigorously judged by Spotcheck, the Neighbourhood Retailer Awards are widely regarded as NI’s premier awards event for the industry, locally and nationally.

Congratulating all stores, Michael McCormack Managing Director of SuperValu, Centra and Mace in Northern Ireland said:

“Congratulations to all our stores on what is a great achievement to be honoured at this level. These wins are testament to the great value, customer service and offering we have across our store networks but also the hard work and dedication that is put in by our teams. Well done to all involved.” 

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SuperValu, Centra and Mace in Northern Ireland Join Forces with DELI LITES for New Food-to-Go Range

County Down based supplier working with leading NI convenience retailers

SuperValu, Centra and Mace have joined forces with Warrenpoint based Food-to-Go supplier, DELI LITES to launch an exciting new Fresh for You range for stores across Northern Ireland.

The brand-new range, with over 30 product lines including sandwiches, wraps and salads, is now available in 20 stores across the province with further rollouts taking place in the coming weeks.

Commenting on the partnership, Ed Bates, Food-to-Go Category Manager with SuperValu, Centra and Mace said: “Providing fresh food-to-go options for our customers across our network of SuperValu, Centra and Mace stores is at the heart of what we do. We are continually looking for opportunities to work alongside local suppliers and are delighted to partner with DELI LITES for our new Fresh for You range which has been carefully selected to suit a wide variety of tastes. From slim jims and deep fill sandwiches, to gourmet salads and flatbreads – there really is something for everyone.”

DELI LITES is a market leading and award-winning County Down based supplier, making and supplying salads and sandwiches for over 20 years.

Speaking about the new range, Barbara Hawkins, Key Account Manager with DELI LITES said: “We are delighted to collaborate with Musgrave NI to bring this new product range to the market. Our passion for food, innovation and the quality of our products are what drives us as a business and it has been extremely rewarding to work with Musgrave NI who pride themselves in Food Leadership as one of the key pillars of their business. This range will deliver consistently on flavour and quality across the store estate, whilst also injecting innovation and seasonality throughout the year.”

DELI LITES was founded by Brian and Jackie Reid in 1998 and employs 300 people at their production and Food Innovation Hub in Warrenpoint. The business produces over 20 million hand-made sandwiches, wraps and salads annually and distributes across Ireland, UK and Europe.

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Centra NI Honoured Among the Best in UK

Centra Retailers Honoured Among the Best in UK

Leading NI convenience retailer Centra was honoured last night in London at the 2019 Retail Industry Awards, taking home the title of “Convenience Retailer of the Year”. Lilley’s Centra Dublin Road in Enniskillen was also a winner picking up “Food-to-go Retailer of the Year”.

Speaking today Michael McCormack, Managing Director of Centra in Northern Ireland said:

“To be awarded Convenience Retailer of the Year is a great achievement for everyone associated with Centra and is testament to the hard work that has been put in over the years by our teams both at local and national level. As consumer demand for high quality convenience increases, Centra is responding with refreshed, inviting, modern stores that offer the latest in convenience and this award underlines this. 

“I would also like to congratulate Una Lilley and her team at Centra Dublin Road, Enniskillen who competed against some of the best stores in the UK, and brought home the Food-to-go Retailer of the Year award.” 

Bradley’s Centra in Maghera was highly commended in the Digital Engagement category for their digital enhancements both in store and at the fuel pumps while Centra Church Street in Banbridge was highly commended in the Forecourt Retailer of the Year category. SuperValu also received commendations with Kings Road in Belfast highly commended for National Lottery Retailer of the Year and Omagh for Post Office Retailer of the Year.

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories.

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Champion Health Promotion in Your Local School & They Could Win £5,000 worth of Sports Equipment from SuperValu and Centra Northern Ireland

  • SuperValu and Centra join forces with Action Cancer to help deliver Health Action Schools Programme and increase awareness of healthy lifestyle choices.
  • Parents can nominate schools taking part in the Health Action Programme to have a chance of winning £5,000 worth of sports equipment.
  • In addition, SuperValu & Centra continue to support Big Bus Services, driving home early cancer detection across the province.

Leading convenience retailers SuperValu and Centra are calling for your help to encourage local schools to avail of Action Cancer’s Health Action Programme. The initiative is all about encouraging young people to make healthier lifestyle choices. In operation since 2003 and having worked with nearly 500,000 pupils so far across Northern Ireland, the programme operates both at primary and secondary level and is delivered by a team of health promotion experts. You can express your interest by visiting www.actioncancer.org, emailing schools@actioncancer.org or call 028 9080 3370.

Furthermore, for the 2019-2020 school year, SuperValu and Centra are offering a prize of £5,000 of sports equipment to one of the schools participating in the Health Action Programme to incentivise registration and participation. To be in with a chance of winning, parents just need to nominate their school through entry forms provided on every Health Action Programme visit.

Speaking today, Michael McCormack Managing Director of SuperValu and Centra NI said:

“Delivering a healthy lifestyle message to today’s younger generation is important and something we at SuperValu and Centra passionately support. Encouraging healthier lifestyles in younger years can reduce the risks of cancer in later life, so our focus is in raising as much money as possible across our store network and head office to enable Action Cancer to continue providing this fantastic service”.

SuperValu & Centra also announced that Action Cancer’s Big Bus Service will now include Centra stores on its route for 2019. In the first half of 2019, the money raised by both retailers has enabled the Big Bus to travel to over 113 locations, provide over 1,200 MOT Health Checks and over 2,400 breast screenings, with an average of 6 women diagnosed with Breast Cancer per 1,000 women screened.

Michael McCormack continued:

“We are delighted to be working with Action Cancer to further extend the reach of the valuable services on offer. The Big Bus is an integral part of the work of Action Cancer delivering many success stories in terms of early detection and prevention. Our SuperValu retailers are a staple fixture on the Big Bus calendar and we are delighted to be extending the reach to our Centra stores too.

Gareth Kirk, CEO of Action Cancer, said:

“The schools Health Action Programme is an excellent initiative, empowering local children to make the right choices when it comes to their health and lifestyles. It is a natural fit that SuperValu stores, like their Centra neighbours, are now involved in endorsing this programme and promoting it within their local areas. 

The Big Bus mobile detection unit brings a life-saving service to our communities. The Big Bus has visited SuperValu stores for many years now and appointments have always been very strong during these visits, bringing early prevention, detection and support services to their customers staff and wider community. We’re delighted to see Centra stores join the visit schedule in 2019/2020”.

SuperValu and Centra have been partnering with Action Cancer since 2001 and are working towards raising one of the largest amounts ever by a company for an individual charity in Northern Ireland. By the end of 2019, the total raised for Action Cancer via the charity partnership will reach an outstanding £3 million.

To find out more about the Health Action Programme read more here. The full list of SuperValu and Centra store visits for the Big Bus can be viewed here. Screenings and health checks for both men and women are available to book online.

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Awards drive continues for SuperValu and Centra retailers

SuperValu and Centra stores in Northern Ireland have been shortlisted for a total of nine awards in six categories at Ireland’s Forecourt and Convenience Retailer Awards, highlighting once again the excellence on offer across both brands.

Ireland’s Forecourt and Convenience Retailer Awards, taking place on September 18th, are the only specialist awards in Ireland for the convenience and forecourt retailing industry. They act as a benchmark of success in the industry and are hotly contested each year.

The shortlistings are detailed below:

Forecourt Retailer of the Year

  • Lilley’s Centra Drumlyon, Co. Fermanagh
  • Moran’s Centra Coleraine, Co. Derry Londonderry

Newcomer of the Year

  • Centra Carryduff, Co. Down
  • Centra Dublin Road, Co. Fermanagh

Best Customer Service

  • Moran’s Centra Coleraine, Co. Derry Londonderry

Best Food To Go

  • Moran’s Centra Coleraine, Co. Derry Londonderry

Best Forecourt Facilities

  • Moran’s Centra Coleraine, Co. Derry Londonderry
  • Barbican SuperValu Newcastle, Co. Down

Store Manager of the Year

  • Alastair Connor, McCool’s SuperValu Ballymoney, Co. Antrim

In addition, Bell’s SuperValu in Crossgar is shortlisted for Northern Ireland Forecourt Trader of the Year at the 2019 Forecourt Trader Awards. These awards are regarded as the most prestigious event in the UK petrol retailing industry calendar and recognise the best in the business. The ceremony takes place on September 12th.

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Recent Centra store openings – Dungannon M1 and River House, Belfast

From l-r: Nigel Maxwell, Centra Northern Ireland Sales Director with Sharon and George Patterson, Dungannon M1 Store Owners[/caption]

We are delighted to announce the recent opening of two new Centra stores in Northern Ireland, Centra M1 Dungannon and Centra River House.

The highly anticipated brand-new store at Dungannon represents an investment of £2.2 million creating 50 new jobs in the area. It opened its doors to the public on Thursday 22nd August providing a welcome stop for those travelling to and from the west of the province. Centra M1 Dungannon marks the second store opening for local businessman, George Patterson of Patterson Oil who already owns Centra Gilford Road in Portadown.

Dungannon follows hotly on the heels of Centra River House which continues the brand’s Belfast City Centre expansion. The store opened to the public on Tuesday 13th August and is located on the ground floor of the new 13-storey building on High Street – the perfect convenience location for the numerous private offices and co-working spaces in the area and a welcome addition to the business community. With £400,000 investment, the new store creates 15 jobs and marks the fourth Centra store for owner Donagh McGoveran – adding to properties in Stranmillis, Malone Road and Donegall Street.

Welcoming the recent developments, Nigel Maxwell Sales Director Centra Northern Ireland said “At Centra, our focus is on redefining convenience – providing our shoppers with a healthier offering and innovative ranges, particularly in food-to go and our Frank and Honest coffee brand. Centra M1 Dungannon and Centra River House are the latest examples of our stores responding to the changing needs of the busy consumer.”

From l-r: Nigel Maxwell, Centra Northern Ireland Sales Director and Donagh McGoveran, River House Store Owner
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Supervalu and Centra retailers shortlisted for 15 prestigious Retail Industry Awards

SuperValu and Centra stores from across Northern Ireland in the running for esteemed retail accolades

Retailers from SuperValu and Centra have been shortlisted in the 2019 Retail Industry Awards, highlighting the excellence on offer across both brands.

Widely regarded as ‘The Oscars’ of the grocery sector, the Retail Industry Awards reward excellence and outstanding achievement across a broad range of categories, recognising independent retailers alongside the large supermarket groups.

Commenting on the shortlist, Michael McCormack, Managing Director of SuperValu & Centra in Northern Ireland said:

“I would like to congratulate all those stores that have been shortlisted in these prestigious UK-wide awards. Excellence is second nature to our retailers, whether that’s the customer service they provide or the food and drink they serve. This shortlist is testament to the hard work that has been put in over the years by our teams both at a local and national level.  We can now turn our attention to the awards night on September 17th and look forward to bringing home some wins for our retailers.”

SuperValu and Centra have been shortlisted in the following categories for this year’s Retail Industry Awards:

  • Convenience Retailer of the YearRegional – Centra NI
  • Digital Engagement AwardBradley’s Centra, Maghera, County Londonderry
  • Drinks Retailer of the YearIndependent – Lusty’s Centra Larne, County Antrim
  • Food-to-go Retailer of the Year
    • Independent – Lilley’s Centra, Dublin Road, Enniskillen, County Fermanagh
    • Multiple convenience – Musgrave NI
  • Forecourt Retailer of the Year
    • Independent – Lilley’s Centra, Dublin Road, Enniskillen, County Fermanagh
    • Company-owned – Centra Church Street, Banbridge, County Down
  • Multiple Community Retailer of the Year – SuperValu
  • Post Office Retailer of the Year – SuperValu Omagh, County Tyrone
  • Store Manager of the Year
    • Independent – Alistair Connor, McCool’s SuperValu, Ballymoney, County Antrim
    • Independent – Martin McLaughlin, McCool’s SuperValu, Kells, County Antrim
  • Store Team of the Year – Lilley’s Centra, Dublin Road, Enniskillen, County Fermanagh
  • Symbol/Fascia Group of the Year – Centra
  • Symbol/Fascia Group of the Year – SuperValu
  • Symbol Initiative of the Year – Live Well, Centra
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Musgrave to ‘redefine convenience’ in Northern Ireland with ambitious expansion plans

Owners of SuperValu, Centra, MACE and MarketPlace announce £28million investment, with plans to open up to 20 new stores, creating around 550 jobs

Leading grocery and convenience retailer, Musgrave NI, which owns the SuperValu, Centra, MACE and MarketPlace brands, has announced ambitious plans to open up to 20 new stores in Northern Ireland in 2019, creating around 500 new jobs and revamping an additional 40 stores, as part of a significant £28 million investment.

The ambitious growth strategy is part of Musgrave NI’s vision to ‘redefine convenience’ through the creation of refreshed, inviting, modern stores that challenge the status quo.

The platform for growth for Musgrave NI is built upon an incredibly positive performance in Musgrave Group. Within the Group, turnover grew by almost 4% to €3.9bn last year, with pre-tax profits rising 5.6% to €84.5m. Across the island of Ireland, SuperValu grew sales last year by 1.5% to €2.9bn, with Centra growing 4% to €1.9bn. In Northern Ireland, SuperValu, Centra, MACE and MarketPlace delivered significant growth in 2018, with positive year on year sales growth across all brands.

Commenting on the announcement, Michael McCormack, Managing Director of Musgrave NI said:

“These results provide a solid platform for us to grow our presence in the NI market and we very much leverage our Group strength when it comes to buying, tapping into expertise and adapting concepts that we see working across our business.

“While 2018 was a good year, we know we can’t stand still. Our plans are ambitious but achievable. For us, this is all about how we’ll realise our vision to ‘redefine convenience’ in Northern Ireland.’

“We have been working towards achieving this vision across our SuperValu, Centra and MACE brands; focusing on what matters to our shoppers – bringing healthier, restaurant quality food to convenience and continuously innovating across all aspects of convenience.”

Over the last two years, artisan on-the-go coffee brand, Frank and Honest has been introduced to 110 SuperValu, Centra and Mace stores across Northern Ireland. With over 700 Frank and Honest locations across the island of Ireland, Frank and Honest is now the largest on-the-go coffee brand on the island.

New food concepts including Green Kitchen – a freshly prepared standalone salad bar – has grown significantly, off the back of consumer demand for fresher, healthier options from consumers. The company has also seen success in of its new XO Donuts brand, which it launched in 2018. To date, in excess of 40,000 donuts have been sold.

The 20 new store openings will be made up of a mix of brand new store developments and acquisitions, as Musgrave seeks to convert retailers and buy new sites.

Michael added: “Our aim to redefine convenience is underpinned by our ability to grow our estate across the SuperValu, Centra and MACE brands. That’s why we’ve been extremely active in the market – we’re opening brand new stores – as we’ve done with the recent opening of Gracey’s Centra City Quays, Belfast and in Mallusk, where we are building a new Centra store this year.

“First and foremost, we want to work with the best independent retailers and grow business together. However, as we seek to grow and offer our existing retailers the benefits of scale, we are looking at converting retailers and saying to those that are thinking of selling their business, freehold or leasehold – that we are very much open for business.”

Revamping existing stores within its estate is also a core part of Musgrave’s ongoing investment and growth strategy. Retailers that have completed refresh programmes are demonstrating robust sales growth. There’s an impressive pipeline of recent refreshes – more than 80 in recent years – including Lilley’s Centra at Dublin Road, Enniskillen, Moran’s Centra Strand Road, Derry-Londonderry, Watson’s Centra Cloughey, SuperValu Comber and SuperValu Kings Road. The next refurbishment will take place at SuperValu Lisburn.

Looking to 2019, the Musgrave NI brands will tap into a number of consumer trends and the merging of retail and foodservice to achieve further growth, bringing more new concepts to the Northern Ireland market.

One of those new concepts is Caramico pizza, a concept using authentic pizza ovens to offer a freshly made pizza in-store. It has been rolled out successfully by Musgrave in the Republic of Ireland, driven by a high-quality product that surpasses other established pizza brands. Key to the concept is a ‘for now’ and ‘for later’ offering for consumers. A rotisserie style chicken concept will also be rolled out following successful trials.

Last year, Musgrave celebrated 35 years in business in Northern Ireland, is a committed local employer of over 5,000 people across its business along with a dedicated partner of almost 130 retail families within the province.

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Triple delight for Musgrave NI as company scoops Industry Awards

Triple delight for Musgrave NI as company scoops three Industry Awards for its SuperValu, Centra and Frank and Honest brands

Leading family-owned business, Musgrave NI, which owns the SuperValu, Centra and Frank and Honest brands, celebrated success at a recent awards ceremony, where they picked up three top awards for their work across Northern Ireland.

The company and its leading brands won three of the eight awards they were shortlisted for at the Ulster Grocer Marketing Awards at the Culloden Estate and Spa on Friday 10th May and were highly commended for three more.

SuperValu clinched the coveted Best CSR Initiative / Charity Partnership for its SuperValu SuperStars initiative, which celebrates the unsung heroes in communities across Northern Ireland and was highly commended for its SuperValu Signature Tastes campaign in the Best Product Launch category.

Meanwhile, Centra picked up the award for Best Digital Marketing Campaign for its Centra Live Well initiative, which was designed to motivate and inspire individuals and communities across Northern Ireland to get active and eat well.

Both SuperValu and Centra were Highly Commended for their Christmas Lapland in the Best In-Store promotion category. It was also a big night for the company’s artisan coffee brand, Frank and Honest, which picked up the award for Best Green Marketing Initiative for its compostable cups initiative and was highly commended in the Best Brand category.

Frank and Honest is now the largest-selling on-the-go coffee brand on the island of Ireland based in over 700 locations across the island, with over 110 of these in Northern Ireland. In 2018, sales objectives were exceeded, with over 2.5million cups of Frank and Honest coffee sold in the first two years. Feedback from customers and retailers alike continues to exceed expectations, with the vast majority stating that Frank and Honest is the best ‘on-the-go’ coffee on the market. The brand was also the first national coffee brand to introduce compostable cups; an initiative that will potentially divert millions of coffee cups from landfill annually.

Friday 10th May, Ulster Grocer Marketing Awards at the Culloden Estate and Spa (Pictured: L-R): Desi Derby, Marketing Director, Musgrave; Stephen Bogle, brand manager, SuperValu NI; Jennifer Morton, brand manager, Centra NI; and Brendan Gallen, Head of Marketing, Musgrave NI.

Commenting after the Awards, Brendan Gallen, head of marketing, Musgrave NI said: “We’re proud to be recognised for our work across SuperValu, Centra and Frank and Honest brands at the leading grocery marketing awards in Northern Ireland.

“To win three of the most hotly contested categories and be highly commended for a further three Awards, is no mean feat. While these awards are recognition of the strength of the brands and our marketing campaigns, it goes without saying that it is the hard work of our retailers and store managers that ensures that our brand promise and values are lived out for our shoppers.”

The Ulster Grocer Marketing Awards took place at the Culloden Estate and Spa on Friday 10th May and were hosted by TV personality, Claire McCollum.

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