SuperValu calls on shoppers to think Irish when gifting this month as it’s successful ‘Monday Market Place’ returns to Support Local Businesses

SuperValu is bringing back its ‘Monday Market Place’ to support local businesses and encourage shoppers to think before they click and buy Irish. Now more than ever it is important to show our support because when we buy Irish five times more money stays in the local economy.

March celebrates wonderful gifting occasions including International Women’s Day (March 8th), Mother’s Day (March 14th) and St. Patrick’s Day (March 17th) each date crucial for small businesses to promote and sell their locally produced ranges.

With followers of over 120,000, SuperValu’s Instagram channel is offering 10 businesses per week the chance to be showcased each Monday during March. The campaign ran during the run up to Christmas 2020 with huge success for businesses affected by the pandemic as it offers a national platform to help drive interest and sales during key gifting occasions.

As SuperValu is rooted in community and proudly supports over 1,800 local food producers and suppliers, opening its social media platforms to help other businesses in towns nationwide is natural. And, in partnership with ‘Guaranteed Irish Month’SuperValu is actively encouraging consumers to buy Irish gifts at www.GuaranteedIrishGifts.ie which showcases hundreds of the very best locally produced products from every corner of the country.

During the pandemic, trends in buying patterns show that Irish consumers have become more interested in the provenance of their purchases, notably their food choices and are actively looking for an Irish option. Working closely with 290 small local producers on shelves 52 weeks of the year through its SuperValu Food Academy, shoppers are assured of the quality and value of their  Irish produce along with a real commitment to supporting sustainable businesses and communities across Ireland. As SuperValu continues to trade as an essential business, it is playing its part to encourage shoppers to buy from other Irish retailers and help them on the road to recovery.

Commenting on the campaign, Tara Clifford, Strategy Marketing Manager SuperValu, said “Supporting Irish and buying local is in our DNA and over the coming months  we will continue to drive the message to shop local. With International Women’s Day next week, we are particularly proud of the 140 outstanding female entrepreneurs taking part in our SuperValu Food Academy. It is with producers like these that make our communities stronger by working together.”

Brid O’Connell, CEO of Guaranteed Irish, added; “Our partnership with SuperValu promotes our 1,500 members. This support directly benefits those businesses who continue to struggle during this pandemic. By shopping at www.GuaranteedIrishGifts.ieevery euro spent means 5 times more money stays in the local economy and supports local jobs.”

For more information on how you can support your local community go to www.supervalu.ie, SuperValu Facebook, Instagram and Twitter and www.GuaranteedIrishGifts.ie for great locally produced gifts.

Photo: Mari Donelan from Dan & Monstro, based in Dublin, which creates delicious nutritious sauces especially made for kids.

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Musgrave MarketPlace raises €48,000 for The Alzheimer Society of Ireland in 2020

The money raised will go towards support services for both families and people with dementia to ensure no one has to face the disease alone.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it raised €48,000 for the Alzheimer Society of Ireland in 2020. Funds raised by Musgrave MarketPlace will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia to ensure no one has to face dementia alone.

Musgrave MarketPlace also announced this morning it will continue its partnership with The Alzheimer Society of Ireland in 2021, with an ambition to raise an additional €60,000 for the Charity. Overall Musgrave MarketPlace has raised over €270,000 for its charity partners since 2017.

Due to Covid-19, colleagues were faced with the challenge of fundraising and raising awareness in new and innovative ways in 2020, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace sites nationwide.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services. Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland. Throughout the pandemic The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, national helpline, and online family carer training. And each day 30 people are diagnosed with dementia in Ireland – services of the Alzheimer Society of Ireland therefore have never been more important.

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising this money in unprecedented circumstances. Now more than ever, it’s important that charities like The Alzheimer Society of Ireland are supported. Throughout 2020, we have seen the amazing work they do to support both families and people with dementia. To date we have raised over €48,000 and look forward to continuing our partnership with The Alzheimer Society of Ireland in 2021.’

Pat McLoughlin, CEO of The Alzheimer Society of Ireland said: “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The €48,000 the team worked so hard to raise during very difficult times will be used to fund vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need. We are heavily reliant on donations to provide our services, so we are very grateful to everyone at Musgrave MarketPlace.”

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Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing Director of Musgrave Wholesale Partners, has been appointed as CEO designate of Musgrave and is due to take up this position on 1st January 2020, following a handover period with current CEO Chris Martin. This follows a recruitment process which began with the announcement earlier this year that Chris Martin would retire from the business.

Noel Keeley is currently Managing Director of Musgrave Wholesale Partners, where he is responsible for Musgrave’s wholesale business across the island of Ireland. He has transformed Musgrave MarketPlace, which has become Ireland’s leading wholesale business for retailers, SMEs and a one-stop shop for the hospitality sector. He has also led the growth of SuperValu and Centra in Northern Ireland and he was responsible for the acquisition of fine food specialist La Rousse Foods. Noel Keeley joined Musgrave in 2005 and was Group HR Director before he took up his current role in 2010.

Commenting on the appointment, Musgrave Chairman, Nicky Hartery, said: “We are delighted that Noel has accepted the position as Musgrave CEO. He will bring his vast experience to bear as we build on our Growing Good Business strategy. Under Noel’s leadership our wholesale and food service business has become the market leader across the island of Ireland and he has driven the growth of SuperValu and Centra in Northern Ireland. We would like to thank Chris Martin for his leadership over the past fifteen years, having firmly established Musgrave as Ireland’s leading food retail, wholesale and foodservice company.”

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Musgrave to ‘redefine convenience’ in Northern Ireland with ambitious expansion plans

Owners of SuperValu, Centra, MACE and MarketPlace announce £28million investment, with plans to open up to 20 new stores, creating around 550 jobs

Leading grocery and convenience retailer, Musgrave NI, which owns the SuperValu, Centra, MACE and MarketPlace brands, has announced ambitious plans to open up to 20 new stores in Northern Ireland in 2019, creating around 500 new jobs and revamping an additional 40 stores, as part of a significant £28 million investment.

The ambitious growth strategy is part of Musgrave NI’s vision to ‘redefine convenience’ through the creation of refreshed, inviting, modern stores that challenge the status quo.

The platform for growth for Musgrave NI is built upon an incredibly positive performance in Musgrave Group. Within the Group, turnover grew by almost 4% to €3.9bn last year, with pre-tax profits rising 5.6% to €84.5m. Across the island of Ireland, SuperValu grew sales last year by 1.5% to €2.9bn, with Centra growing 4% to €1.9bn. In Northern Ireland, SuperValu, Centra, MACE and MarketPlace delivered significant growth in 2018, with positive year on year sales growth across all brands.

Commenting on the announcement, Michael McCormack, Managing Director of Musgrave NI said:

“These results provide a solid platform for us to grow our presence in the NI market and we very much leverage our Group strength when it comes to buying, tapping into expertise and adapting concepts that we see working across our business.

“While 2018 was a good year, we know we can’t stand still. Our plans are ambitious but achievable. For us, this is all about how we’ll realise our vision to ‘redefine convenience’ in Northern Ireland.’

“We have been working towards achieving this vision across our SuperValu, Centra and MACE brands; focusing on what matters to our shoppers – bringing healthier, restaurant quality food to convenience and continuously innovating across all aspects of convenience.”

Over the last two years, artisan on-the-go coffee brand, Frank and Honest has been introduced to 110 SuperValu, Centra and Mace stores across Northern Ireland. With over 700 Frank and Honest locations across the island of Ireland, Frank and Honest is now the largest on-the-go coffee brand on the island.

New food concepts including Green Kitchen – a freshly prepared standalone salad bar – has grown significantly, off the back of consumer demand for fresher, healthier options from consumers. The company has also seen success in of its new XO Donuts brand, which it launched in 2018. To date, in excess of 40,000 donuts have been sold.

The 20 new store openings will be made up of a mix of brand new store developments and acquisitions, as Musgrave seeks to convert retailers and buy new sites.

Michael added: “Our aim to redefine convenience is underpinned by our ability to grow our estate across the SuperValu, Centra and MACE brands. That’s why we’ve been extremely active in the market – we’re opening brand new stores – as we’ve done with the recent opening of Gracey’s Centra City Quays, Belfast and in Mallusk, where we are building a new Centra store this year.

“First and foremost, we want to work with the best independent retailers and grow business together. However, as we seek to grow and offer our existing retailers the benefits of scale, we are looking at converting retailers and saying to those that are thinking of selling their business, freehold or leasehold – that we are very much open for business.”

Revamping existing stores within its estate is also a core part of Musgrave’s ongoing investment and growth strategy. Retailers that have completed refresh programmes are demonstrating robust sales growth. There’s an impressive pipeline of recent refreshes – more than 80 in recent years – including Lilley’s Centra at Dublin Road, Enniskillen, Moran’s Centra Strand Road, Derry-Londonderry, Watson’s Centra Cloughey, SuperValu Comber and SuperValu Kings Road. The next refurbishment will take place at SuperValu Lisburn.

Looking to 2019, the Musgrave NI brands will tap into a number of consumer trends and the merging of retail and foodservice to achieve further growth, bringing more new concepts to the Northern Ireland market.

One of those new concepts is Caramico pizza, a concept using authentic pizza ovens to offer a freshly made pizza in-store. It has been rolled out successfully by Musgrave in the Republic of Ireland, driven by a high-quality product that surpasses other established pizza brands. Key to the concept is a ‘for now’ and ‘for later’ offering for consumers. A rotisserie style chicken concept will also be rolled out following successful trials.

Last year, Musgrave celebrated 35 years in business in Northern Ireland, is a committed local employer of over 5,000 people across its business along with a dedicated partner of almost 130 retail families within the province.

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