Musgrave MarketPlace invests €650,000 to support the reopening of hospitality

#SupportIrishHospitality campaign aims to help reboot hospitality businesses across the country

31 May 2021 – Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, today announced it is investing €650,000 to support the reopening of Irish hospitality at the beginning of June. As part of this investment, Musgrave MarketPlace has launched a range of new initiatives to support the industry and assist the reboot and recovery of the sector.

From today (31st May 2021), Musgrave MarketPlace will roll out a nationwide campaign to encourage consumers to support their local hospitality businesses. #SupportIrishHospitality will include press ads in seven national dailies and nationwide radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly.

Musgrave MarketPlace will also be using its social channels to spotlight local hospitality businesses around the country throughout the campaign as well as giving consumers a chance to win vouchers for their favourite local eateries.

It is estimated that the foodservice industry was worth €6.3bn pre-COVID employing between 150,000 and 250,000 people making it vital to the recovery of the economy.

In addition to rallying consumer support, Musgrave MarketPlace has also created a series of new measures to help hospitality businesses get back up and running. These include:

  1. Extended opening hours: Musgrave MarketPlace branches across the country will now be open for longer with some branches open 7 days a week (from June 6th) to allow customers more access to products as and when they need them.
  2. Time saving products: Based on feedback from the industry earlier this year, Musgrave MarketPlace has new labour-saving products such as pre-prepared vegetables, desserts, and sauces to save time in the kitchen and help ease the impact of reduced staff numbers.
  3. Increased network support: To help manage the surge in demand over the coming days, Musgrave MarketPlace has increased its driver pool by 33% to accommodate more deliveries as well as increasing the number of customer service representatives available in branches nationwide to help facilitate customers’ needs during the recovery period.
  4. Food service promotions: The cost of 200 products, including food and equipment, has been reduced to support customers as they restock their business.
  5. Irish suppliers: 680 Irish suppliers have been re-engaged by Musgrave MarketPlace to rebuild stock levels and over 3,500 Irish products are available from Musgrave MarketPlace.
  6. Dedicated online hub: Creation of a dedicated online Foodservice support hub featuring reopening advice, menu inspiration and great value offers to help customers reboot their business.
  7. Musgrave MarketPlace Plus: An affinity scheme, in partnership with Wrkit, has been created to help customers cut costs with a range of offers and discounts on everything from insurance to fuel to recruitment and much more. There is also the opportunity for customers to promote their business to over 100,000 users on the Wrkit platform.

Commenting on today’s announcement Michael McCormack, Managing Director of Musgrave Wholesale Partners said:

The reopening of hospitality marks an important milestone for our customers, suppliers and indeed Ireland’s economic recovery. As an Irish family-owned business with 145 years supporting hospitality here, local is in our DNA. Our #SupportIrishHospitality campaign is about giving our customers and indeed the hospitality sector as much support as we possibly can as they reopen, whether that be through our reboot resource designed in collaboration with our customers or an advertising campaign aimed at encouraging the consumer to support hospitality. Luck alone will not be enough – the sector needs all our support.”

Welcoming the campaign, Adrian Cummins, CEO of the Restaurants Association of Ireland said:

This is a critical time for our industry and businesses across the country need our support now more than ever. The measures introduced by Musgrave MarketPlace are hugely welcome and will go a long way to helping the industry recover. Key to the success of the reopening of the industry will be customers supporting their local hospitality businesses so we would urge consumers to get behind the campaign and show their support.”

Lorraine Heskin, Musgrave MarketPlace customer and CEO of The Gourmet Food Parlour said:

We’re really looking forward to welcoming customers back into our restaurants from June. It has been an extremely difficult time for the industry, but we are hopeful that we can bounce back over the coming months. We are a longstanding customer of Musgrave MarketPlace and we hugely value the help and supports they have put in place to aid the reboot of the sector. The #SupportIrishHospitality campaign is a fantastic initiative, and I would urge consumers to support their local eateries when they reopen in June.”

The Musgrave MarketPlace #SupportIrishHospitality campaign is live from today. To find out more visit www.musgravemarketplace.ie or visit us on Facebook

 

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Musgrave MarketPlace reaches milestone of €1 million worth of food redistributed to Irish charities through FoodCloud partnership

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it has donated over 795,000 meals to charities in Ireland through its partnership with FoodCloud. Musgrave MarketPlace has been partnered with FoodCloud since 2016 and over that period has donated a massive 334 tonnes of food, with an estimated value of €1 million worth of food redistributed.

FoodCloud is a social enterprise that connects businesses with surplus food to charities in their local communities via their tech and warehouse solutions, allowing them to donate food easily and directly to charities that need it. Since the partnership’s commencement in 2016, 410 charities have received donations from Musgrave MarketPlace.

Through its food donations that may otherwise have been diverted to landfill, Musgrave MarketPlace has prevented over 1,000,000 kilos of CO2-equivalent emissions from entering the earth’s atmosphere and damaging the environment. As food waste is a huge contributor to climate change, its partnership with FoodCloud is a key focus for the business. Musgrave MarketPlace is committed to doing everything possible to build a more sustainable future, including increasing the number of small, local suppliers that products are sourced from, investing in new eco-friendly refrigeration systems and reducing its carbon footprint by maximising route efficiencies. The FoodCloud partnership is an important strand of the companies overall Sustainability Strategy.

Musgrave MarketPlace donates surplus food from their seven branches nationwide directly to Irish charities through the FoodCloud app. One of the seven branches, Musgrave MarketPlace Waterford has supported local charity, U-Casadh, through the donation of 658 meals to date, used for breakfast clubs, provision of hot meals to young people and the delivery of food parcels throughout Covid-19 lockdown periods.

A spokesperson for U-Casadh said: “Thanks to FoodCloud and their partnership with Musgrave MarketPlace, we have been able to provide young people from socially challenged communities with a free breakfast club before school and a hot meal after school.”

“By using FoodCloud, we have saved money that we would normally have spent on food and have been able to spend this on additional support and resources for the young people we work with and by delivering food parcels during the Covid-19 lockdown, we are able to keep in contact with the young people we work with at their homes
.”

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: “We are delighted to announce we have reached a milestone donation of over 795,000 meals through our partnership with FoodCloud, with an estimated value of over €1 million. Whilst these unprecedented times remain difficult for us all, the charity sector has been hit particularly hard with the loss of many avenues for fundraising. Through this partnership, we have helped provide quality, fresh produce to some of the most vulnerable people in our communities. Rediverting our food surplus to FoodCloud has also reduced our C02-eq to landfill by 1 million kilos in line with our sustainability commitments. We look forward to continuing our partnership with FoodCloud.”

Aoibheann O’Brien, Partnerships Director at FoodCloud added: “Musgrave MarketPlace has been a key contributor to FoodCloud since they began donating surplus food in 2016. To reach more than 795,000 meals redistributed since then is an incredible milestone and a true testament to the effort put in and the work carried out by the dedicated staff at Musgrave MarketPlace. Musgrave MarketPlace is an excellent example of an organisation that has expanded its operation with us over the years, rolling out FoodCloud to its branches outside Dublin. We look forward to working in partnership with Musgrave MarketPlace for many years to come.”

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