SuperValu encourages Irish shoppers to Buy Irish & Support Local this June for Guaranteed Irish Food Month

For every €1 spent on Irish goods €5 comes back to the Irish economy*

80% of survey respondents underestimate the positive impact of shopping local

31st May 2021 – To mark Guaranteed Irish Food Month SuperValu, Ireland’s leading food retailer is partnering with Guaranteed Irish to encourage shoppers to buy Irish and support local this June. The call comes as a staggering 93% of respondents to a survey said they try to buy Irish foods when they shop.

The research also shows that when it comes to buying Irish, the top four reasons included: to support jobs (76%), support local producers (72%), the quality of local food is better (51%) and because shopping local has less of an environmental impact (47%).

However, the research showed that respondents underestimate the positive return of shopping local and the positive impact it can have on economic recovery following Covid-19. Eurostats research shows that for every €1 spent on Irish goods, €5 comes back to the Irish economy, a boost which could be hugely beneficial to local producers as they look to rebound following the pandemic.

80% of the survey respondents underestimated this return: 47% of consumers believe that for every €1 spent it delivers €1 to the Irish economy, 33% believe it delivers twice the return, €2 for every €1 spent, and only 20% of respondents recognise that for every €1 spent on Irish goods, €5 comes back to the Irish economy. With Ibec stating that 250,000 jobs are linked to the agri-food sector, imagine if everyone understood how simple it was to support the Irish economy.

Consumers also think they are spending more on Irish products since Covid, with 20% of respondents stating they are spending close to an additional €10 weekly on Irish products. In line with previous research, consumers said when it comes to buying Irish 72% try to buy staple products, such as bread, dairy and meats, while 40% prefer to select Irish artisan food products such as jams, sauces and cheeses.

Ray Kelly, Marketing Director, Musgrave Retail Partners said: “We have always believed in supporting local and this has taken on added importance during Covid-19. Throughout the pandemic we have been doing what we can to support local producers and to generate awareness of Irish brands through our work with Food Academy, our Monday Market initiative and Sustainability Sundays. This June as the country reopens to hospitality, we want to go a step further and call on the Irish public to buy Irish and support local whether it’s your local food producer, shop or café for Guaranteed Irish Food Month.”

“At SuperValu 75% of all our goods are sourced in Ireland, supporting a massive 1,800 Irish suppliers so we know first-hand the importance of supporting local Irish producers. Today’s research shows that a massive 80% of consumers underestimate the positive return of shopping local, this June if consumers purchased one additional Irish product weekly, imagine the positive impact we could have on jobs throughout Ireland.”

According to the new research 30% of consumers recognise SuperValu as the leading retailer when it comes to stocking the best Irish food products. A further 79% of respondents said they keep an eye out for the Guaranteed Irish logo when they are doing their food shopping.

Speaking about the launch, Bríd O’Connell, CEO Guaranteed Irish said: “We already know that through the multiplier effect every €100 that is spent in the local economy is actually worth €500 to that same local economy (Eurostats). This effect works in such a way that when money is spent locally it circulates and is retained within that local economy, re-injected through further expenditure on local goods, services, and wages – as opposed to ‘disappearing’.  The manufacture of food and drink products is undoubtedly one of Ireland’s most 9.7% of total employment in the four economically weakest important indigenous industry and accounts for regions – proving to be a strong driver of regional development. In supporting Guaranteed Irish Food Month this June and through initiatives such as Monday Market, SuperValu are encouraging their customers to stand up for Irish producers and support local. Research by Guaranteed Irish showed that 70% of consumers look for an Irish quality mark of “trust” and 77% want to know if the ingredients are truly Irish, so the desire to support local is there and we hope to see Irish consumers support local this food month.”

*Eurostats – Research conducted between May 17th – May 20th 2021, representative sample of 521.

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Musgrave MarketPlace invests €650,000 to support the reopening of hospitality

#SupportIrishHospitality campaign aims to help reboot hospitality businesses across the country

31 May 2021 – Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, today announced it is investing €650,000 to support the reopening of Irish hospitality at the beginning of June. As part of this investment, Musgrave MarketPlace has launched a range of new initiatives to support the industry and assist the reboot and recovery of the sector.

From today (31st May 2021), Musgrave MarketPlace will roll out a nationwide campaign to encourage consumers to support their local hospitality businesses. #SupportIrishHospitality will include press ads in seven national dailies and nationwide radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly.

Musgrave MarketPlace will also be using its social channels to spotlight local hospitality businesses around the country throughout the campaign as well as giving consumers a chance to win vouchers for their favourite local eateries.

It is estimated that the foodservice industry was worth €6.3bn pre-COVID employing between 150,000 and 250,000 people making it vital to the recovery of the economy.

In addition to rallying consumer support, Musgrave MarketPlace has also created a series of new measures to help hospitality businesses get back up and running. These include:

  1. Extended opening hours: Musgrave MarketPlace branches across the country will now be open for longer with some branches open 7 days a week (from June 6th) to allow customers more access to products as and when they need them.
  2. Time saving products: Based on feedback from the industry earlier this year, Musgrave MarketPlace has new labour-saving products such as pre-prepared vegetables, desserts, and sauces to save time in the kitchen and help ease the impact of reduced staff numbers.
  3. Increased network support: To help manage the surge in demand over the coming days, Musgrave MarketPlace has increased its driver pool by 33% to accommodate more deliveries as well as increasing the number of customer service representatives available in branches nationwide to help facilitate customers’ needs during the recovery period.
  4. Food service promotions: The cost of 200 products, including food and equipment, has been reduced to support customers as they restock their business.
  5. Irish suppliers: 680 Irish suppliers have been re-engaged by Musgrave MarketPlace to rebuild stock levels and over 3,500 Irish products are available from Musgrave MarketPlace.
  6. Dedicated online hub: Creation of a dedicated online Foodservice support hub featuring reopening advice, menu inspiration and great value offers to help customers reboot their business.
  7. Musgrave MarketPlace Plus: An affinity scheme, in partnership with Wrkit, has been created to help customers cut costs with a range of offers and discounts on everything from insurance to fuel to recruitment and much more. There is also the opportunity for customers to promote their business to over 100,000 users on the Wrkit platform.

Commenting on today’s announcement Michael McCormack, Managing Director of Musgrave Wholesale Partners said:

The reopening of hospitality marks an important milestone for our customers, suppliers and indeed Ireland’s economic recovery. As an Irish family-owned business with 145 years supporting hospitality here, local is in our DNA. Our #SupportIrishHospitality campaign is about giving our customers and indeed the hospitality sector as much support as we possibly can as they reopen, whether that be through our reboot resource designed in collaboration with our customers or an advertising campaign aimed at encouraging the consumer to support hospitality. Luck alone will not be enough – the sector needs all our support.”

Welcoming the campaign, Adrian Cummins, CEO of the Restaurants Association of Ireland said:

This is a critical time for our industry and businesses across the country need our support now more than ever. The measures introduced by Musgrave MarketPlace are hugely welcome and will go a long way to helping the industry recover. Key to the success of the reopening of the industry will be customers supporting their local hospitality businesses so we would urge consumers to get behind the campaign and show their support.”

Lorraine Heskin, Musgrave MarketPlace customer and CEO of The Gourmet Food Parlour said:

We’re really looking forward to welcoming customers back into our restaurants from June. It has been an extremely difficult time for the industry, but we are hopeful that we can bounce back over the coming months. We are a longstanding customer of Musgrave MarketPlace and we hugely value the help and supports they have put in place to aid the reboot of the sector. The #SupportIrishHospitality campaign is a fantastic initiative, and I would urge consumers to support their local eateries when they reopen in June.”

The Musgrave MarketPlace #SupportIrishHospitality campaign is live from today. To find out more visit www.musgravemarketplace.ie or visit us on Facebook

 

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Musgrave MarketPlace reaches milestone of €1 million worth of food redistributed to Irish charities through FoodCloud partnership

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it has donated over 795,000 meals to charities in Ireland through its partnership with FoodCloud. Musgrave MarketPlace has been partnered with FoodCloud since 2016 and over that period has donated a massive 334 tonnes of food, with an estimated value of €1 million worth of food redistributed.

FoodCloud is a social enterprise that connects businesses with surplus food to charities in their local communities via their tech and warehouse solutions, allowing them to donate food easily and directly to charities that need it. Since the partnership’s commencement in 2016, 410 charities have received donations from Musgrave MarketPlace.

Through its food donations that may otherwise have been diverted to landfill, Musgrave MarketPlace has prevented over 1,000,000 kilos of CO2-equivalent emissions from entering the earth’s atmosphere and damaging the environment. As food waste is a huge contributor to climate change, its partnership with FoodCloud is a key focus for the business. Musgrave MarketPlace is committed to doing everything possible to build a more sustainable future, including increasing the number of small, local suppliers that products are sourced from, investing in new eco-friendly refrigeration systems and reducing its carbon footprint by maximising route efficiencies. The FoodCloud partnership is an important strand of the companies overall Sustainability Strategy.

Musgrave MarketPlace donates surplus food from their seven branches nationwide directly to Irish charities through the FoodCloud app. One of the seven branches, Musgrave MarketPlace Waterford has supported local charity, U-Casadh, through the donation of 658 meals to date, used for breakfast clubs, provision of hot meals to young people and the delivery of food parcels throughout Covid-19 lockdown periods.

A spokesperson for U-Casadh said: “Thanks to FoodCloud and their partnership with Musgrave MarketPlace, we have been able to provide young people from socially challenged communities with a free breakfast club before school and a hot meal after school.”

“By using FoodCloud, we have saved money that we would normally have spent on food and have been able to spend this on additional support and resources for the young people we work with and by delivering food parcels during the Covid-19 lockdown, we are able to keep in contact with the young people we work with at their homes
.”

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: “We are delighted to announce we have reached a milestone donation of over 795,000 meals through our partnership with FoodCloud, with an estimated value of over €1 million. Whilst these unprecedented times remain difficult for us all, the charity sector has been hit particularly hard with the loss of many avenues for fundraising. Through this partnership, we have helped provide quality, fresh produce to some of the most vulnerable people in our communities. Rediverting our food surplus to FoodCloud has also reduced our C02-eq to landfill by 1 million kilos in line with our sustainability commitments. We look forward to continuing our partnership with FoodCloud.”

Aoibheann O’Brien, Partnerships Director at FoodCloud added: “Musgrave MarketPlace has been a key contributor to FoodCloud since they began donating surplus food in 2016. To reach more than 795,000 meals redistributed since then is an incredible milestone and a true testament to the effort put in and the work carried out by the dedicated staff at Musgrave MarketPlace. Musgrave MarketPlace is an excellent example of an organisation that has expanded its operation with us over the years, rolling out FoodCloud to its branches outside Dublin. We look forward to working in partnership with Musgrave MarketPlace for many years to come.”

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Musgrave MarketPlace raises €48,000 for The Alzheimer Society of Ireland in 2020

The money raised will go towards support services for both families and people with dementia to ensure no one has to face the disease alone.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it raised €48,000 for the Alzheimer Society of Ireland in 2020. Funds raised by Musgrave MarketPlace will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia to ensure no one has to face dementia alone.

Musgrave MarketPlace also announced this morning it will continue its partnership with The Alzheimer Society of Ireland in 2021, with an ambition to raise an additional €60,000 for the Charity. Overall Musgrave MarketPlace has raised over €270,000 for its charity partners since 2017.

Due to Covid-19, colleagues were faced with the challenge of fundraising and raising awareness in new and innovative ways in 2020, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace sites nationwide.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services. Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland. Throughout the pandemic The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, national helpline, and online family carer training. And each day 30 people are diagnosed with dementia in Ireland – services of the Alzheimer Society of Ireland therefore have never been more important.

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising this money in unprecedented circumstances. Now more than ever, it’s important that charities like The Alzheimer Society of Ireland are supported. Throughout 2020, we have seen the amazing work they do to support both families and people with dementia. To date we have raised over €48,000 and look forward to continuing our partnership with The Alzheimer Society of Ireland in 2021.’

Pat McLoughlin, CEO of The Alzheimer Society of Ireland said: “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The €48,000 the team worked so hard to raise during very difficult times will be used to fund vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need. We are heavily reliant on donations to provide our services, so we are very grateful to everyone at Musgrave MarketPlace.”

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