SuperValu encourages Irish shoppers to Buy Irish & Support Local this June for Guaranteed Irish Food Month

For every €1 spent on Irish goods €5 comes back to the Irish economy*

80% of survey respondents underestimate the positive impact of shopping local

31st May 2021 – To mark Guaranteed Irish Food Month SuperValu, Ireland’s leading food retailer is partnering with Guaranteed Irish to encourage shoppers to buy Irish and support local this June. The call comes as a staggering 93% of respondents to a survey said they try to buy Irish foods when they shop.

The research also shows that when it comes to buying Irish, the top four reasons included: to support jobs (76%), support local producers (72%), the quality of local food is better (51%) and because shopping local has less of an environmental impact (47%).

However, the research showed that respondents underestimate the positive return of shopping local and the positive impact it can have on economic recovery following Covid-19. Eurostats research shows that for every €1 spent on Irish goods, €5 comes back to the Irish economy, a boost which could be hugely beneficial to local producers as they look to rebound following the pandemic.

80% of the survey respondents underestimated this return: 47% of consumers believe that for every €1 spent it delivers €1 to the Irish economy, 33% believe it delivers twice the return, €2 for every €1 spent, and only 20% of respondents recognise that for every €1 spent on Irish goods, €5 comes back to the Irish economy. With Ibec stating that 250,000 jobs are linked to the agri-food sector, imagine if everyone understood how simple it was to support the Irish economy.

Consumers also think they are spending more on Irish products since Covid, with 20% of respondents stating they are spending close to an additional €10 weekly on Irish products. In line with previous research, consumers said when it comes to buying Irish 72% try to buy staple products, such as bread, dairy and meats, while 40% prefer to select Irish artisan food products such as jams, sauces and cheeses.

Ray Kelly, Marketing Director, Musgrave Retail Partners said: “We have always believed in supporting local and this has taken on added importance during Covid-19. Throughout the pandemic we have been doing what we can to support local producers and to generate awareness of Irish brands through our work with Food Academy, our Monday Market initiative and Sustainability Sundays. This June as the country reopens to hospitality, we want to go a step further and call on the Irish public to buy Irish and support local whether it’s your local food producer, shop or café for Guaranteed Irish Food Month.”

“At SuperValu 75% of all our goods are sourced in Ireland, supporting a massive 1,800 Irish suppliers so we know first-hand the importance of supporting local Irish producers. Today’s research shows that a massive 80% of consumers underestimate the positive return of shopping local, this June if consumers purchased one additional Irish product weekly, imagine the positive impact we could have on jobs throughout Ireland.”

According to the new research 30% of consumers recognise SuperValu as the leading retailer when it comes to stocking the best Irish food products. A further 79% of respondents said they keep an eye out for the Guaranteed Irish logo when they are doing their food shopping.

Speaking about the launch, Bríd O’Connell, CEO Guaranteed Irish said: “We already know that through the multiplier effect every €100 that is spent in the local economy is actually worth €500 to that same local economy (Eurostats). This effect works in such a way that when money is spent locally it circulates and is retained within that local economy, re-injected through further expenditure on local goods, services, and wages – as opposed to ‘disappearing’.  The manufacture of food and drink products is undoubtedly one of Ireland’s most 9.7% of total employment in the four economically weakest important indigenous industry and accounts for regions – proving to be a strong driver of regional development. In supporting Guaranteed Irish Food Month this June and through initiatives such as Monday Market, SuperValu are encouraging their customers to stand up for Irish producers and support local. Research by Guaranteed Irish showed that 70% of consumers look for an Irish quality mark of “trust” and 77% want to know if the ingredients are truly Irish, so the desire to support local is there and we hope to see Irish consumers support local this food month.”

*Eurostats – Research conducted between May 17th – May 20th 2021, representative sample of 521.

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Musgrave MarketPlace invests €650,000 to support the reopening of hospitality

#SupportIrishHospitality campaign aims to help reboot hospitality businesses across the country

31 May 2021 – Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, today announced it is investing €650,000 to support the reopening of Irish hospitality at the beginning of June. As part of this investment, Musgrave MarketPlace has launched a range of new initiatives to support the industry and assist the reboot and recovery of the sector.

From today (31st May 2021), Musgrave MarketPlace will roll out a nationwide campaign to encourage consumers to support their local hospitality businesses. #SupportIrishHospitality will include press ads in seven national dailies and nationwide radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly.

Musgrave MarketPlace will also be using its social channels to spotlight local hospitality businesses around the country throughout the campaign as well as giving consumers a chance to win vouchers for their favourite local eateries.

It is estimated that the foodservice industry was worth €6.3bn pre-COVID employing between 150,000 and 250,000 people making it vital to the recovery of the economy.

In addition to rallying consumer support, Musgrave MarketPlace has also created a series of new measures to help hospitality businesses get back up and running. These include:

  1. Extended opening hours: Musgrave MarketPlace branches across the country will now be open for longer with some branches open 7 days a week (from June 6th) to allow customers more access to products as and when they need them.
  2. Time saving products: Based on feedback from the industry earlier this year, Musgrave MarketPlace has new labour-saving products such as pre-prepared vegetables, desserts, and sauces to save time in the kitchen and help ease the impact of reduced staff numbers.
  3. Increased network support: To help manage the surge in demand over the coming days, Musgrave MarketPlace has increased its driver pool by 33% to accommodate more deliveries as well as increasing the number of customer service representatives available in branches nationwide to help facilitate customers’ needs during the recovery period.
  4. Food service promotions: The cost of 200 products, including food and equipment, has been reduced to support customers as they restock their business.
  5. Irish suppliers: 680 Irish suppliers have been re-engaged by Musgrave MarketPlace to rebuild stock levels and over 3,500 Irish products are available from Musgrave MarketPlace.
  6. Dedicated online hub: Creation of a dedicated online Foodservice support hub featuring reopening advice, menu inspiration and great value offers to help customers reboot their business.
  7. Musgrave MarketPlace Plus: An affinity scheme, in partnership with Wrkit, has been created to help customers cut costs with a range of offers and discounts on everything from insurance to fuel to recruitment and much more. There is also the opportunity for customers to promote their business to over 100,000 users on the Wrkit platform.

Commenting on today’s announcement Michael McCormack, Managing Director of Musgrave Wholesale Partners said:

The reopening of hospitality marks an important milestone for our customers, suppliers and indeed Ireland’s economic recovery. As an Irish family-owned business with 145 years supporting hospitality here, local is in our DNA. Our #SupportIrishHospitality campaign is about giving our customers and indeed the hospitality sector as much support as we possibly can as they reopen, whether that be through our reboot resource designed in collaboration with our customers or an advertising campaign aimed at encouraging the consumer to support hospitality. Luck alone will not be enough – the sector needs all our support.”

Welcoming the campaign, Adrian Cummins, CEO of the Restaurants Association of Ireland said:

This is a critical time for our industry and businesses across the country need our support now more than ever. The measures introduced by Musgrave MarketPlace are hugely welcome and will go a long way to helping the industry recover. Key to the success of the reopening of the industry will be customers supporting their local hospitality businesses so we would urge consumers to get behind the campaign and show their support.”

Lorraine Heskin, Musgrave MarketPlace customer and CEO of The Gourmet Food Parlour said:

We’re really looking forward to welcoming customers back into our restaurants from June. It has been an extremely difficult time for the industry, but we are hopeful that we can bounce back over the coming months. We are a longstanding customer of Musgrave MarketPlace and we hugely value the help and supports they have put in place to aid the reboot of the sector. The #SupportIrishHospitality campaign is a fantastic initiative, and I would urge consumers to support their local eateries when they reopen in June.”

The Musgrave MarketPlace #SupportIrishHospitality campaign is live from today. To find out more visit www.musgravemarketplace.ie or visit us on Facebook

 

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Food Academy’s Irish food and drink start-ups are optimistic as 93% expect revenue growth in 2021

SuperValu supported by Bord Bia & Local Enterprise Offices launches 45 new Food Academy Producers in stores

12th May 2021: According to new research by SuperValu, Irish food and drinks start-ups are optimistic about their future growth, with 93% indicating they expect revenue growth in 2021. Despite the various challenges posed for the sector by the COVID-19 pandemic, 71% of producers plan to expand their workforce in 2021.

The research comes as SuperValu announced 45 new Irish food producers who have completed the Food Academy programme, supported by Bord Bia and the Local Enterprise Offices (LEOs). The products will be on sale in selected SuperValu stores from today. The study shows that increased consumer demand for Irish products (41%) is the number one driver of growth, followed by increased exposure and opportunities through Food Academy (27%). At the same time, economic uncertainty and the impact of the COVID-19 pandemic are the most significant causes for concern for producers.

Now in its eighth year, Food Academy is a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices. Participants in the programme receive training in food safety, market research and branding, marketing, finance, sustainability, and business development.

The Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, T.D. said: “The combination of Brexit and Covid has truly tested Irish food producers, our supermarkets and their supply chains. The industry has remained remarkably strong and resilient, throughout what has been a really challenging period, adapting and responding as things have changed. Ireland’s food and drink producers are known around the world for the quality of their produce. The Food Academy programme is a fantastic example for those with smaller operations to sell to a wider audience. Nearly 300 have gone through the programme so far, supported by the Local Enterprise Offices, Bord Bia and SuperValu. Congratulations to the 45 new producers that will be selling their products in SuperValu from today. It’s a brilliant achievement and a great opportunity for all involved.”

Ciara McClafferty, Trading Director, SuperValu, said: “We believe in local business and are proud to continue to support local producers across the country. In collaboration with Bord Bia and Local Enterprise Offices, the Food Academy allows us to help new businesses grow and get the support they need. The survey shows that 98% of participants found the programme beneficial. The exposure to new customers, increased brand awareness, mentorship, and how the programme supports producers to grow sustainably, are invaluable elements highlighted by the producers. The programme allows us to use our experience to help small businesses through their journey. From the start up to getting their products on our shelves 52 weeks of the year.”

The research also shows that survey respondents believe the SuperValu Food Academy delivers value for their business, from the increased brand exposure, access to new customers, mentoring and sustainable growth opportunities.

The survey respondents also stated that the top two reasons they believe consumers choose to buy Irish, is to support local producers and the quality of locally sourced food and drink products.

Tara McCarthy, CEO of Bord Bia said: “The partnership approach of the Food Academy programme has created a real opportunity to cultivate sustainable small food and drink businesses by supporting them through the initial challenging phases of growth. The producers receive a combination of commercial and marketing insight from Bord Bia as well as expert advice in branding, market research and business development, which arms them with the tools to strengthen their chances of success. These innovative and dynamic food businesses play an integral role in Ireland’s agri-food sector both locally and nationally, so it’s really encouraging to see a new wave of start-ups and entrepreneurs optimistic about the future.”

 The 31 Local Enterprise Offices deliver Food Academy training across the country and Oisín Geoghegan of the Local Enterprise Offices, said: “As the new research shows, Food Academy producers are optimistic about the industry’s future with the majority forecasting sales growth and new jobs this year, which is an encouraging sign.  And for small businesses in the sector, Local Enterprise Offices can help them start-up through the Digital School of Food and the Food Starter programme, get them ‘market-ready’ through the Food Academy programme and help them to grow even further through mentoring and financial supports.”

 The Food Academy programme currently supports 290 Irish food and drink producers, including 140 female entrepreneurs, generating €170m in sales. In 2020, there was a 15% growth in SuperValu Food Academy sales, with participants earning €28m. The Food Academy programme supports 1,500 jobs in local communities nationwide.

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Centra sees increased demand for Moo’d Ice Cream as consumers scream for ice cream during pandemic

Covid has led to +22% increase in ice cream sales in 2020

Ice cream cone remains firm favourite while demand for premium products and toppings continues to grow

Centra, Ireland’s leading convenience retailer, has revealed a significant increase in demand for Moo’d Ice Cream products, with the brand generating €1.6m as of week 16 in 2021.

Retail sales for products in Centra’s Ice Cream offering have rebounded significantly in 2021 after COVID-19 lockdowns forced the closure of Moo’d counters for a number of weeks during 2020 with sales now up 120% year-to-date in 2021.

Figures for 2020 show the humble ice cream cone remained Ireland’s favourite form of ice cream with the range accounting for 47% of Moo’d take-home ice cream offering, amounting to €2.8m in sales. This was closely followed by sales of Moo’d Whirlies which accounted for 34% of overall sales last year. Separately, sweet treats like milkshakes, gelato and slushies brought it €1.9m in sales in 2020.

“Centra has been a massive part of our business. When we started out with Moo’d, we had three members of staff and we now have ten full time members,” said Lisa Clarke, Business Development Manager of Moo’d Ice Cream Treats commentated,Our factory is based in rural Ireland where there were limited job opportunities and prospects. Partnering with Musgrave has enabled us to grow our business and employ local people supporting over 10 families in the local area. Centra has played a massive role in growing our business and without them, we would not have been able to do this. We are delighted to be in partnership with Centra across all of Ireland and be able to deliver fantastic products to customers and make their day.”

Gerry Sheridan, Owner of Ice Cream Treats added: “While Covid had a huge impact on the Moo’d counters, Ice Cream Treats were able to continue operating as a business due to the demand for Moo’d take home tubs range. As our factory is small and we have limited staff on the production line, we were able to operate safely with social distancing. We used the time to develop new Moo’d flavours, creations and engage with our Centra retailers.”

Ice Cream Treats is a member of the Bord Bia Origin Green programme and are working towards reducing their emissions and waste in manufacturing. The company have reduced their energy consumptions by 70% over the last 4 years and are proud to say their Moo’d whirlie cups, gelato cups, milkshake cups, straws and spoons are all compostable.

Ice cream trends

The latest sales data from Centra also shows that caramel is Ireland’s favourite ice cream topping with most consumers including it in the custom swirl cups closely followed by the Bueno Whirl.

The COVID-19 pandemic has led to +22% increase in total ice cream sales in 2020 with demand for multipacks growing by 50% as people look to treat themselves at home during lockdowns.

Centra has also reported a 50% increase in sales of premium ice cream products with people indulging themselves as the pandemic continues with chocolate-based products growing in popularity.

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SuperValu calls on shoppers to think Irish when gifting this month as it’s successful ‘Monday Market Place’ returns to Support Local Businesses

SuperValu is bringing back its ‘Monday Market Place’ to support local businesses and encourage shoppers to think before they click and buy Irish. Now more than ever it is important to show our support because when we buy Irish five times more money stays in the local economy.

March celebrates wonderful gifting occasions including International Women’s Day (March 8th), Mother’s Day (March 14th) and St. Patrick’s Day (March 17th) each date crucial for small businesses to promote and sell their locally produced ranges.

With followers of over 120,000, SuperValu’s Instagram channel is offering 10 businesses per week the chance to be showcased each Monday during March. The campaign ran during the run up to Christmas 2020 with huge success for businesses affected by the pandemic as it offers a national platform to help drive interest and sales during key gifting occasions.

As SuperValu is rooted in community and proudly supports over 1,800 local food producers and suppliers, opening its social media platforms to help other businesses in towns nationwide is natural. And, in partnership with ‘Guaranteed Irish Month’SuperValu is actively encouraging consumers to buy Irish gifts at www.GuaranteedIrishGifts.ie which showcases hundreds of the very best locally produced products from every corner of the country.

During the pandemic, trends in buying patterns show that Irish consumers have become more interested in the provenance of their purchases, notably their food choices and are actively looking for an Irish option. Working closely with 290 small local producers on shelves 52 weeks of the year through its SuperValu Food Academy, shoppers are assured of the quality and value of their  Irish produce along with a real commitment to supporting sustainable businesses and communities across Ireland. As SuperValu continues to trade as an essential business, it is playing its part to encourage shoppers to buy from other Irish retailers and help them on the road to recovery.

Commenting on the campaign, Tara Clifford, Strategy Marketing Manager SuperValu, said “Supporting Irish and buying local is in our DNA and over the coming months  we will continue to drive the message to shop local. With International Women’s Day next week, we are particularly proud of the 140 outstanding female entrepreneurs taking part in our SuperValu Food Academy. It is with producers like these that make our communities stronger by working together.”

Brid O’Connell, CEO of Guaranteed Irish, added; “Our partnership with SuperValu promotes our 1,500 members. This support directly benefits those businesses who continue to struggle during this pandemic. By shopping at www.GuaranteedIrishGifts.ieevery euro spent means 5 times more money stays in the local economy and supports local jobs.”

For more information on how you can support your local community go to www.supervalu.ie, SuperValu Facebook, Instagram and Twitter and www.GuaranteedIrishGifts.ie for great locally produced gifts.

Photo: Mari Donelan from Dan & Monstro, based in Dublin, which creates delicious nutritious sauces especially made for kids.

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SuperValu to Sell 135,000 Irish Poinsettias In Runup To Christmas

SuperValu, Ireland’s leading grocery retailer, has announced that they expect to sell 135,000 Irish grown poinsettias in the runup to Christmas. The festive plants will be for sale in all SuperValu stores across the country in five different formats, a range of colours including red, white and glitter variety, with prices ranging from €3 to €13.

All Poinsettias sold by SuperValu are Bord Bia-approved and carry the Bord Bia Quality Mark. This year marks the 24th year that North Dublin based grower Uniplumo has worked with SuperValu to supply the popular plant. To help meet the growing seasonal demand for Poinsettias, Uniplumo will employ over 60 staff over the busy Christmas period to supply over 135,000 Poinsettias for SuperValu stores.

Commenting on the impending availability of poinsettias at SuperValu, Uniplumo Head Grower Sean Grimes, who has grown the plant for over 30 years, said: “Poinsettias require great care to grow in our nursery, taking five months to develop to ensure they are ready for SuperValu in time for the Christmas season. All of this hard work allows our Poinsettias to meet Bord Bia’s approval standards and we take great pride in them having become a staple of the season in SuperValu over the last 24 years.”

Ray Kelly, Interim Managing Director of SuperValu, added: “Year-on-year we see an increased demand for Poinsettias as they come into season and 2020 is no different as we have upped our order to 135,000 flowers. We are proud to be able to continue sourcing all of our poinsettias in Ireland from Uniplumo, who we have built a strong relationship with over the years. Their tireless work to grow and design these beautiful varieties means that SuperValu customers can be assured the highest quality, locally sourced Poinsettias this festive season.”

The 24 year partnership with Uniplumo is another sign of SuperValu’s commitment to source Irish wherever possible. In addition to the Irish produce sold in-store, SuperValu has also committed to a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas. The marketing campaign is aimed at driving consumers to www.GuaranteedIrishGifts.ie, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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SuperValu and Centra sweep the boards winning a whopping 90 awards at the 2019 Great Taste Awards

SuperValu won 64 awards and Centra won 26 awards.

SuperValu won 64 award wins at the 2019 Great Taste Awards making them, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins include 42 products from the Signature Taste Range solidifying its position as the No. 1 Premium Range in an Irish Supermarket. 2019 has proved another impressive year for SuperValu, with over 250 awards received in the last five years.

For the second year running Centra was crowned Top Convenience Retailer at Great Taste Awards, receiving 26 accolades in total. The ‘Inspired By Centra’ range picked up an impressive 16 awards within this total, which is twice as many as last year. Centra’s award winners span the entire store – from meat to preservatives, salads to dairy products and prepared meals to snacking items.

Key highlights from the awards:

  • SuperValu won 2 three-star awards – a three star is the highest accolade achievable, with just 208 three-stars awarded from almost 13,000 entries to the competition. Only 10 of these 3 stars were awarded to products from the Republic of Ireland
  • The three-star winners are both from the Signature Tastes range – Rosemary Sheep’s Cheese (rubbed with Ibérico lard and fresh rosemary and aged for six to eight months) and Irish Hampshire Smoked Rack of Bacon (our Golden Fork winner from last year)
  • Inspired by Centra has won an amazing 16 Awards! This is up from 8 last year, Including 2 two-star awards – Inspired by Centra Truffle Ravioli & Inspired by Centra Buffalo Mozzarella
  • And one-star awards for 2 Centra Angus Steaks (multi-award winning), our 2 NEW Crisps, Pizza, 2 Seasonal Christmas Puddings, Orange Juice, 2 Soups, Cottage Pie, Yogurt and 2 Preserves
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SuperValu launch exclusive Graham Norton Irish Gin

Graham Norton’s Own Irish Gin celebrates Graham’s West Cork Heritage, the beauty and flavours of his idyllic native county and his award-winning flair for blending perfection

Wednesday 23rd January: Arguably Ireland’s favourite West Cork native, Graham Norton has once again joined forces with SuperValu to launch his very own gin, Graham Norton’s Own Irish Gin, which is available exclusively in SuperValu stores nationwide.

Following on from the success of Graham’s award-winning GN Wine range which includes Sauvignon Blanc, Shiraz, Rosé and Prosecco, the renowned TV presenter has launched his own Irish gin which celebrates the beauty and unique flavours of West Cork.

Partnering with an Irish distillery was very important to Graham and an extensive search led to a distillery near Graham’s West Cork home. West Cork Distillers have worked with Graham and the team to create the great tasting gin.  Distilled and produced using 100% Irish grain Graham Norton’s Own Irish Gin draws its flavour from a combination of 12 botanicals including angelica, fuchsia flowers, orris roots, rose hip, basil and liquorice root – all of which contribute to a Gin which is as unique as the man himself!

John Cooney, Off-Licence Trading Manager for SuperValu said ‘We’re still seeing a huge demand for gins and gin sales are constantly on the rise so to have one on our shelves, produced by Graham Norton himself is something we’re incredibly excited about.  The Gin market is experiencing strong growth in the take home gin category with a 44.5% increase in sales over the last year and we believe that Graham Norton’s new gin will certainly add to those figures. The gin itself is best served simply with Indian Tonic Water, ice and fresh lime to garnish. This ensures the consumer tastes the real essence of this very fine blend. The bottle shape and design really stand out from other gins and I’m confident that consumers will give it a big – Sláinte!”

Graham Norton’s Own Gin (RRP €39) is available exclusively from SuperValu stores now. See www.supervalu.ie for more information.

Serving Suggestion: Enjoy with Indian Tonic Water, lashings of ice and fresh lime to garnish.

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