SuperValu to Sell 135,000 Irish Poinsettias In Runup To Christmas

SuperValu, Ireland’s leading grocery retailer, has announced that they expect to sell 135,000 Irish grown poinsettias in the runup to Christmas. The festive plants will be for sale in all SuperValu stores across the country in five different formats, a range of colours including red, white and glitter variety, with prices ranging from €3 to €13.

All Poinsettias sold by SuperValu are Bord Bia-approved and carry the Bord Bia Quality Mark. This year marks the 24th year that North Dublin based grower Uniplumo has worked with SuperValu to supply the popular plant. To help meet the growing seasonal demand for Poinsettias, Uniplumo will employ over 60 staff over the busy Christmas period to supply over 135,000 Poinsettias for SuperValu stores.

Commenting on the impending availability of poinsettias at SuperValu, Uniplumo Head Grower Sean Grimes, who has grown the plant for over 30 years, said: “Poinsettias require great care to grow in our nursery, taking five months to develop to ensure they are ready for SuperValu in time for the Christmas season. All of this hard work allows our Poinsettias to meet Bord Bia’s approval standards and we take great pride in them having become a staple of the season in SuperValu over the last 24 years.”

Ray Kelly, Interim Managing Director of SuperValu, added: “Year-on-year we see an increased demand for Poinsettias as they come into season and 2020 is no different as we have upped our order to 135,000 flowers. We are proud to be able to continue sourcing all of our poinsettias in Ireland from Uniplumo, who we have built a strong relationship with over the years. Their tireless work to grow and design these beautiful varieties means that SuperValu customers can be assured the highest quality, locally sourced Poinsettias this festive season.”

The 24 year partnership with Uniplumo is another sign of SuperValu’s commitment to source Irish wherever possible. In addition to the Irish produce sold in-store, SuperValu has also committed to a new €500,000 campaign to encourage shoppers to buy Irish and support local business this Christmas. The marketing campaign is aimed at driving consumers to www.GuaranteedIrishGifts.ie, a new initiative showcasing the best of locally based Irish businesses in communities around the country.

SuperValu serves over 2.6 million customers every week and has 223 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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SuperValu and Centra sweep the boards winning a whopping 90 awards at the 2019 Great Taste Awards

SuperValu won 64 awards and Centra won 26 awards.

SuperValu won 64 award wins at the 2019 Great Taste Awards making them, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins include 42 products from the Signature Taste Range solidifying its position as the No. 1 Premium Range in an Irish Supermarket. 2019 has proved another impressive year for SuperValu, with over 250 awards received in the last five years.

For the second year running Centra was crowned Top Convenience Retailer at Great Taste Awards, receiving 26 accolades in total. The ‘Inspired By Centra’ range picked up an impressive 16 awards within this total, which is twice as many as last year. Centra’s award winners span the entire store – from meat to preservatives, salads to dairy products and prepared meals to snacking items.

Key highlights from the awards:

  • SuperValu won 2 three-star awards – a three star is the highest accolade achievable, with just 208 three-stars awarded from almost 13,000 entries to the competition. Only 10 of these 3 stars were awarded to products from the Republic of Ireland
  • The three-star winners are both from the Signature Tastes range – Rosemary Sheep’s Cheese (rubbed with Ibérico lard and fresh rosemary and aged for six to eight months) and Irish Hampshire Smoked Rack of Bacon (our Golden Fork winner from last year)
  • Inspired by Centra has won an amazing 16 Awards! This is up from 8 last year, Including 2 two-star awards – Inspired by Centra Truffle Ravioli & Inspired by Centra Buffalo Mozzarella
  • And one-star awards for 2 Centra Angus Steaks (multi-award winning), our 2 NEW Crisps, Pizza, 2 Seasonal Christmas Puddings, Orange Juice, 2 Soups, Cottage Pie, Yogurt and 2 Preserves
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SuperValu launch exclusive Graham Norton Irish Gin

Graham Norton’s Own Irish Gin celebrates Graham’s West Cork Heritage, the beauty and flavours of his idyllic native county and his award-winning flair for blending perfection

Wednesday 23rd January: Arguably Ireland’s favourite West Cork native, Graham Norton has once again joined forces with SuperValu to launch his very own gin, Graham Norton’s Own Irish Gin, which is available exclusively in SuperValu stores nationwide.

Following on from the success of Graham’s award-winning GN Wine range which includes Sauvignon Blanc, Shiraz, Rosé and Prosecco, the renowned TV presenter has launched his own Irish gin which celebrates the beauty and unique flavours of West Cork.

Partnering with an Irish distillery was very important to Graham and an extensive search led to a distillery near Graham’s West Cork home. West Cork Distillers have worked with Graham and the team to create the great tasting gin.  Distilled and produced using 100% Irish grain Graham Norton’s Own Irish Gin draws its flavour from a combination of 12 botanicals including angelica, fuchsia flowers, orris roots, rose hip, basil and liquorice root – all of which contribute to a Gin which is as unique as the man himself!

John Cooney, Off-Licence Trading Manager for SuperValu said ‘We’re still seeing a huge demand for gins and gin sales are constantly on the rise so to have one on our shelves, produced by Graham Norton himself is something we’re incredibly excited about.  The Gin market is experiencing strong growth in the take home gin category with a 44.5% increase in sales over the last year and we believe that Graham Norton’s new gin will certainly add to those figures. The gin itself is best served simply with Indian Tonic Water, ice and fresh lime to garnish. This ensures the consumer tastes the real essence of this very fine blend. The bottle shape and design really stand out from other gins and I’m confident that consumers will give it a big – Sláinte!”

Graham Norton’s Own Gin (RRP €39) is available exclusively from SuperValu stores now. See www.supervalu.ie for more information.

Serving Suggestion: Enjoy with Indian Tonic Water, lashings of ice and fresh lime to garnish.

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