SuperValu partners with the All-Ireland Pollinator Plan to bring Save The Bees Campaign to schools around Ireland

SuperValu is helping to create over 3,000 refuelling spots for busy bees in schools across the country

SuperValu and Minister for Rural and Community Development, Heather Humphreys TD have today launched the Save The Bees Campaign in partnership with the All-Ireland Pollinator plan and SuperValu TidyTowns. All 3,241 primary schools in Ireland will be sent a SuperValu Save the Bees Pollinator Pack so they can create their own bee-friendly garden.

This SuperValu Save the Bees Pollinator Pack was co-created with Dr Una Fitzpatrick, Head of the All-Ireland Pollinator Plan and is endorsed by SuperValu TidyTowns. It contains guidebooks, posters and bookmarks in addition to a pollinator-friendly garden kit with flower seeds and a garden sign. All elements of the Save the Bees Pollinator pack have been sustainably sourced and are recyclable.

To further promote awareness and action, families will receive their own Save the Bees cards in SuperValu with every spend over €30. These cards are added to each school’s Save the Bees poster, which, once completed, can be entered into a draw to win a share of €50,000 for the school.

Minister for Rural and Community Development, Heather Humphreys TD said “Protecting our pollinators helps in turn to protect our planet which is why I am thrilled to launch the SuperValu Save the Bees campaign. Educating our children and communities about the importance of pollinators is vitally important and I look forward to seeing bee-friendly school gardens pop up across the country in the coming weeks and months.” 

Through the Save the Bees campaign, SuperValu will work with schools and communities across Ireland to help educate people on the very real and current threat facing Ireland’s bees. As it stands, nearly one-third of Irish bees are in danger of becoming extinct. The loss of such a large portion of our bee population would be catastrophic. More than 75 per cent of our plant species are animal pollinated. Bees are important pollinators of Irish produce like strawberries and apples and they ensure diverse wild plant communities across the countryside that help regulate climate, provide healthy spaces for recreation, and support other wildlife.

Commenting on the campaign, Ian Allen, SuperValu Managing Director said

“At SuperValu, we are huge supporters of Irish producers and suppliers. We source 75 per cent of our goods in Ireland, and we want to keep buying and supporting Irish and local, which is why we are so committed to protecting pollinators. We are delighted to work with the All-Ireland Pollinator Plan to make change through our Save the Bees campaign. There are simple steps we can all take to make Ireland a habitable ecosystem for bees and our SuperValu Save The Bees packs will provide support awareness, education and action for children across the country. This initiative will also give children the fantastic opportunity to win a share of €50,000 for their primary school.”

SuperValu want to help local communities, schools and families lead the way in creating an Ireland where pollinators can thrive. It is vital that bees and pollinators have enough to forage and safe places to use for nesting, among vegetation, the soil and hedges. The SuperValu Save the Bees campaign will not only help schools understand pollinators and how to protect them but also help them make Ireland more pollinator friendly.

The SuperValu TidyTowns competition also recognises the value and importance of biodiversity. Nearly half (46 per cent) of all TidyTowns committees say that biodiversity is their main priority area. More than 200 SuperValu TidyTowns committees have engaged with the All-Ireland Pollinator Plan and made their local areas significantly pollinator friendly. In 2021, Buncrana, Co. Donegal won the SuperValu TidyTowns’ All Ireland Pollinator Plan Local Authority Pollinator Award.

The Minister for Rural and Community Development, Heather Humphreys TD continued “The Save the Bees campaign is a great addition to the SuperValu Tidy Towns competition which continues to bring biodiversity and sustainability to the fore. Committees around the country have been rewilding spaces and creating new green areas in our communities, not only helping our pollinators but improving our shared spaces for the whole community.”  

Dr. Una Fitzpatrick, Head of the All-Ireland Pollinator Plan included,

“The All-Ireland Pollinator Plan is our opportunity to step forward and take action to save Ireland’s bee population from the threat of serious decline. This is why we’re delighted to partner with SuperValu for the ‘Save the Bees’ campaign, which is about educating ourselves and playing an effective role in saving our garden allies. We look forward to seeing the great impact that children across Ireland’s primary schools will have in helping to create a better future for bees.”

Professor Jane Stout, Deputy Chair of the All-Ireland Pollinator Plan said

“While bees are busy collecting nectar and pollen from flowers to feed themselves and their families, they disperse pollen that enables plants to produce fruits and seeds. These are essential to maintain plant communities and beautiful landscapes, as well as supporting other wildlife, including birds, mammals and other insects. In addition, fruits and seeds contribute to a huge amount of the world’s food supply, with more than 75 per cent of leading food crops benefitting from animal pollination. We can help reverse the decline in bees by doing something as simple as returning the favour and making sure their habitats are rich with flowers to forage on and free of harmful threats, which is why this SuperValu Save the Bees campaign is so important.”

SuperValu is one of Ireland’s leading food retailers with 223 stores nationwide serving over 2.6 million customers every week. SuperValu has served the people of Ireland for over 30 years and has become a well-established landmark across Irish communities.

Together with its retail partners, SuperValu employs approximately 15,900 colleagues, making it one of the State’s largest private-sector employers. SuperValu continues to source locally wherever possible, which helps to sustain 30,000 jobs in the Irish economy.

For more information on the SuperValu Save the Bees campaign visit https://supervalu.ie/real-people/save-the-bees

SuperValu Take Home Top Accolade at the National Grocery Retail Awards

SuperValu is revealed as Ireland’s Retailer of the Year

SuperValu has been announced as winner of the top award at the inaugural National Grocery Retail Awards this week. The awards were held by Checkout, Ireland’s leading magazine for the grocery retail industry and winners were announced virtually at the ceremony on 20th December. Along with being crowned Retailer of the Year, SuperValu took home the award for Fresh Food Retailer of the Year and several individual awards for their retailers.

The judges highlighted SuperValu’s ability to innovate and respond to key trends – from sustainability initiatives to supporting local and Irish producers and helping customers lead a healthier lifestyle – as to why they were ultimately crowned Retailer of the Year. The judges said of the win, “SuperValu has been a longstanding champion of Irish brands and has acted as a springboard for many businesses that are now household names around the country.

When it comes to the shopping experience in store, SuperValu offers an excellent path to purchase. This can be attributed to both its first-rate customer service teams and to the high quality and creativity of the branding, signage, displays, and storytelling that is evident throughout its estate.”

From retail store of the year awards to winners of best retail categories, SuperValu retailers across Ireland picked up 14 awards, including:

  • Scally’s SuperValu Clonakilty winner of Retail Store of the Year (Large Supermarket) and Excellence in Fresh Food Retailing in a Large Supermarket
  • Garvey’s SuperValu Corbally winner of Retail Store of the Year (Medium Supermarket)
  • Rushe’s SuperValu Killiney winner of Retail Store of the Year (Small Supermarket)
  • Quish’s SuperValu Ballincollig winner of Ireland’s Best Food-to-Go Offering
  • Tarpey’s SuperValu Cavan winner of Ireland’s Best Deli Offering
  • Quish’s SuperValu Tramore winner of Ireland’s Best In-Store Off-Licence
  • Kavanagh’s SuperValu Westport winner of Ireland’s Best Fresh Fish / Seafood Offering
  • SuperValu Blackrock winner of Ireland’s Best Fresh Fruit & Vegetable Offering
  • SuperValu Lucan winner of Ireland’s Best Bakery Offering
  • O’Keeffe’s SuperValu Bantry winner of Ireland’s Best Fresh Dairy Offering
  • Tarpey’s SuperValu Cavan winner of Ireland’s Most Creative Fresh Food Retailer
  • SuperValu Rathborne winner of Excellence in Fresh Food Retailing in a Small Supermarket
  • Kavanagh’s SuperValu Westport winner of Excellence in Fresh Food Retailing in a Medium Supermarket

Ian Allen, Managing Director, SuperValu said, “In the first year of the National Grocery Retail Awards we are delighted to be the top performing supermarket with remarkable wins in both the overall categories and for our individual retailers. Winning Ireland’s Retailer of the Year Award is an endorsement of the excellence we bring to our customers in all 223 stores in communities around Ireland every day. Our retailers also took home 14 awards, we’re immensely proud of each of our retailers and it’s wonderful to see them receive the recognition they deserve, particularly after a challenging time during the Covid-19 pandemic.”

The National Grocery Retail Awards is an amalgam of Ireland’s premier awards for fresh food retailing, the Checkout Best in Fresh awards, and the leading awards for suppliers to the industry, the Checkout National Retail Supplier awards. The awards highlight best in class retailing and honour the companies and suppliers that help Ireland’s pioneering stores and retail chains to achieve levels of service and product excellence that set them apart from their competitors. The awards, hosted by Checkout, are the most prestigious and inclusive awards for the grocery retail sector in Ireland.

Donnybrook Fair announces 120 jobs as part of €8m investment and expansion strategy

  • 70 jobs at new flagship Dundrum store following €4.5m investment
  • €3.5m investment in gourmet food production division creates 50 new roles

Donnybrook Fair, the leading Irish gourmet food retailer, has announced the creation of 120 jobs as part of a €8m investment and expansion strategy for the business.

The announcement comes as Donnybrook Fair plans to launch its new flagship store at Dundrum Town Centre, which will employ approximately 70 people following a €4.5m investment in the new location.

Meanwhile, an additional €3.5m investment in Donnybrook Fair’s gourmet food production facility – Donnybrook Fair Central Kitchen – will lead to the creation of a further 50 jobs at the company. The production facility, which is located in Clondalkin, Co. Dublin, produces high quality artisan readymade food products for Donnybrook Fair’s retail estate and a selection of businesses.

“As part of the continued expansion of Donnybrook Fair, we are very pleased to announce the creation of 120 new jobs following a significant investment in the business,” commented Donnybrook Fair Managing Director, Des O’Mahony. “Since acquisition by Musgrave, the company has continued to grow and after much hard work by the team, we are delighted to be able to share these exciting and positive developments,” he said.

“As a leading gourmet food retailer, providing exceptional food experiences to consumers and businesses throughout Ireland, this announcement is another important milestone in the Donnybrook Fair growth journey,” Mr O’Mahony continued. “These developments for our business are an example of our strategy in action. As we continue to scale, we will focus on expanding our retail footprint, extending our offer across the Musgrave retail estate, and enhancing our online service offering,” he concluded.

The Dundrum store will join Donnybrook Fair’s five premium food stores – Donnybrook, Stillorgan, Malahide, Greystones, and Baggot Street – situated in Dublin and Wicklow as well as a gourmet food production facility.

Donnybrook Fair was acquired by Musgrave in 2018 and has recently launched its exclusive ‘DF in SV’ concept at a number of SuperValu stores as part of a significant expansion phase for the business.

Sourcing quality, local and Irish

Donnybrook Fair’s new Dundrum store has been designed to serve the local community by way of weekly shopping and will stock a range of quality Irish food products. The new location will offer a casual eating setting on the upper floor where customers can avail of high-quality breakfast, lunch and evening meal options, all of which can be paired with a wine selection from Donnybrook Fair’s exclusive range of alcohols that are covered by a full alcohol license.

In-store experience

The innovative ground will also offer a unique Chef’s Corner featuring international and traditional recipes which have taken inspiration from some of world’s leading food markets from London’s Borough market to Indore market in India. Whether its lunch on the run or dinner for later, a team of in-house chefs will be serving up these freshly made gourmet delicacies. The venue will also cater for exclusive, private cooking and food appreciation classes for Donnybrook Fair customers and will be available for evening banquets, parties, and meetings.

Celebration for SuperValu and Centra suppliers as they claim more than 100 awards at Blas na hÉireann

SuperValu and Centra food producers have claimed 102 accolades at this year’s Blas na hÉireann awards, including many for the Own Brand ranges.  

Celebrating the very best of food and drink, Blas na hÉireann, The Irish Food Awards is the largest competition on the island of Ireland for quality Irish produce. The Awards, announced on 2nd October, saw 15 Centra suppliers take home 7 Gold, 5 Silver and 7 Bronze awards for their products while SuperValu’s suppliers picked up 83 awards, which brings the total number of awards won by SuperValu suppliers over the last four years up to 432 across SuperValu Own Brand, Signature Tastes and Food Academy.

SuperValu Signature Tastes took home four Golds for Signature Tastes Potato Gratin of Ballymaguire Foods, Signature Tastes Chocolate Yule Log of Couverture Desserts, Signature Tastes White Chocolate and Cranberry Bites of Carleton Cakes and Signature Tastes Whole Grain Mustard by Follain. Other Gold award winners included Carton Bros.’ SuperValu 48 Hour Marinated Irish Rotisserie Chicken, Manor Farm’s SuperValu Irish Free Range Whole Chicken and SuperValu Ham and Cheese Vol au Vent by Prestige Foods. It was also a great year for SuperValu’s Food Academy producers who picked up 51 awards – 15 Gold, 17 Silver and 19 Bronze.

The expertly created Inspired by Centra range came away with 11 products receiving awards, 6 of which were Gold, including Inspired by Centra Irish Rotisserie Chicken supplied by Carton Bros., Inspired by Centra Irish Angus Sirloin Steak with Pink Peppercorn Butter produced by Kepak, Inspired by Centra Potato Gratin produced by Ballymaguire and Inspired by Centra Overnight oats produced by Fresh Cut Foods.

Ian Allen, Managing Director, SuperValu and Centra, said, “2021 has been yet another outstanding year for SuperValu and Centra at the Blas na hÉireann Awards. It’s been another great win for our local suppliers and producers at a time when it’s more important than ever to support local and Irish businesses. We are immensely proud of our award-winning brands and it’s wonderful to see the suppliers and producers receive the recognition they richly deserve.”

Now in its 14th year, Blas na hÉireann, The Irish Food Awards sees competition from a range of top-quality Irish producers across 32 counties.

SuperValu teams up with Irish Dancing group Cairde to Launch ‘Tap to Donate’ Fundraising Campaign to raise funds for AsIAm

Customers can tap to donate €2 at the till from 23rd -25th September to support autism inclusion

With the help of TikTok famous Irish Dancing Group Cairde, SuperValu and AsIAm are hoping to spread the word and encourage the nation to ‘Tap To Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s National Autism Charity, a fundraising drive will take place in all SuperValu stores from the 23rd -25th September. SuperValu is encouraging customers to simply tap to donate €2 at tills when making any purchase across the 23rd,24th; 25th September to help raise much needed funds for AsIAm. Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu- AsIAm Community Support Fund.

Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones and wearables to donate €2 at the till. You can watch the video on Cairde’s TikTok channel here or click here to watch on their Instagram.

Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy and support programmes. Additionally, the Community Support Team will establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps. To donate online follow this link: asiam.ie/donate

Commenting on the campaign CEO of AsIAm Adam Harris said, “SuperValu continues to support the autism community and make it their mission to support autism inclusion. We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”

Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. SuperValu continues to support the autism community and help create more inclusive communities across a range of initiatives including learning resources, awareness campaigns, community support seminars and autism friendly shopping in-stores. Together with AsIAm, SuperValu are on a journey to build more inclusive communities around Ireland.

Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23rd and 25th September. We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase. All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland. Every single euro raised will enable us to deliver better support through AsIAm.

SuperValu Partners with Kepak to Launch Lamb Producer Guidelines

28 June 2021: SuperValu has become the first Irish retailer to introduce guidance to support farmers in producing best-in-class lamb to deliver consistently on quality and sustain lamb production to the highest animal welfare and environmental standards.

The Lamb Producer Guidelines were developed by SuperValu in association with Kepak, which supplies SuperValu stores across the country with the highest quality meat from independent Irish farmers.

The publication of the guidelines underscores the commitment of both SuperValu and Kepak to sourcing the highest quality produce from Irish farms that adhere to strict animal welfare guidelines and that are dedicated to enhancing sustainability practices. These factors contribute to high animal and food safety, as well as sustaining and enhancing the quality of Irish lamb for consumers, while protecting the natural environment and biodiversity for years to come.

Commenting on the launch of the Lamb Producer Guidelines, Ray Bowe, Head of Food Safety & Quality, Musgrave, said:“SuperValu has a long-standing commitment to Irish farmers and is an active promoter of sustainable agriculture. Our independently owned stores are committed to providing the highest quality, locally sourced produce to our customers. We are very pleased that this guide will provide the support and advice that Irish lamb producers need to access our supply chain. The guidelines also secure access for SuperValu to a consistent supply of our sustainably produced high-quality, locally sourced lamb.”

Also commenting, Simon Walker, CEO of Kepak said: “We are delighted to partner with SuperValu to publish these innovative Lamb Producer Guidelines, which promote best-in-class lamb production and provide key guidance, advice and recommendations to Irish sheep farmers. Animal welfare and environmental sustainability are a major focus of the guidelines highlighting how we need to consistently meet consumers’ evolving needs and expectations. The guide underlines our dedicated and continued efforts to supply local, high quality lamb to Irish consumers.”

The innovative guidelines act as a link between producers and consumers, providing best in practice advice and guidance to farmers on enhancing the quality of their lamb under a diverse range of key criteria, including breeding and genetics, animal nutrition, health at lambing and transportation. Separately, animal welfare is a key focus of the guidelines, which outline how good animal health and nutrition is imperative in helping to meet evolving high industry and consumer expectations around welfare, food safety and sustainable farming practices linked to enhancing the environment and biodiversity.

SuperValu’s Lamb Producer Guidelines follow the publication of its Beef Producer Guidelines in 2018 which provide best practice production guidance and support to Irish beef farmers in terms of animal welfare, health, breeding and genetics and transportation.

Producers are encouraged to discuss topics raised in the guidance document with their local procurement and agricultural team for further advice for their specific production system.

SuperValu encourages Irish shoppers to Buy Irish & Support Local this June for Guaranteed Irish Food Month

For every €1 spent on Irish goods €5 comes back to the Irish economy*

80% of survey respondents underestimate the positive impact of shopping local

31st May 2021 – To mark Guaranteed Irish Food Month SuperValu, Ireland’s leading food retailer is partnering with Guaranteed Irish to encourage shoppers to buy Irish and support local this June. The call comes as a staggering 93% of respondents to a survey said they try to buy Irish foods when they shop.

The research also shows that when it comes to buying Irish, the top four reasons included: to support jobs (76%), support local producers (72%), the quality of local food is better (51%) and because shopping local has less of an environmental impact (47%).

However, the research showed that respondents underestimate the positive return of shopping local and the positive impact it can have on economic recovery following Covid-19. Eurostats research shows that for every €1 spent on Irish goods, €5 comes back to the Irish economy, a boost which could be hugely beneficial to local producers as they look to rebound following the pandemic.

80% of the survey respondents underestimated this return: 47% of consumers believe that for every €1 spent it delivers €1 to the Irish economy, 33% believe it delivers twice the return, €2 for every €1 spent, and only 20% of respondents recognise that for every €1 spent on Irish goods, €5 comes back to the Irish economy. With Ibec stating that 250,000 jobs are linked to the agri-food sector, imagine if everyone understood how simple it was to support the Irish economy.

Consumers also think they are spending more on Irish products since Covid, with 20% of respondents stating they are spending close to an additional €10 weekly on Irish products. In line with previous research, consumers said when it comes to buying Irish 72% try to buy staple products, such as bread, dairy and meats, while 40% prefer to select Irish artisan food products such as jams, sauces and cheeses.

Ray Kelly, Marketing Director, Musgrave Retail Partners said: “We have always believed in supporting local and this has taken on added importance during Covid-19. Throughout the pandemic we have been doing what we can to support local producers and to generate awareness of Irish brands through our work with Food Academy, our Monday Market initiative and Sustainability Sundays. This June as the country reopens to hospitality, we want to go a step further and call on the Irish public to buy Irish and support local whether it’s your local food producer, shop or café for Guaranteed Irish Food Month.”

“At SuperValu 75% of all our goods are sourced in Ireland, supporting a massive 1,800 Irish suppliers so we know first-hand the importance of supporting local Irish producers. Today’s research shows that a massive 80% of consumers underestimate the positive return of shopping local, this June if consumers purchased one additional Irish product weekly, imagine the positive impact we could have on jobs throughout Ireland.”

According to the new research 30% of consumers recognise SuperValu as the leading retailer when it comes to stocking the best Irish food products. A further 79% of respondents said they keep an eye out for the Guaranteed Irish logo when they are doing their food shopping.

Speaking about the launch, Bríd O’Connell, CEO Guaranteed Irish said: “We already know that through the multiplier effect every €100 that is spent in the local economy is actually worth €500 to that same local economy (Eurostats). This effect works in such a way that when money is spent locally it circulates and is retained within that local economy, re-injected through further expenditure on local goods, services, and wages – as opposed to ‘disappearing’.  The manufacture of food and drink products is undoubtedly one of Ireland’s most 9.7% of total employment in the four economically weakest important indigenous industry and accounts for regions – proving to be a strong driver of regional development. In supporting Guaranteed Irish Food Month this June and through initiatives such as Monday Market, SuperValu are encouraging their customers to stand up for Irish producers and support local. Research by Guaranteed Irish showed that 70% of consumers look for an Irish quality mark of “trust” and 77% want to know if the ingredients are truly Irish, so the desire to support local is there and we hope to see Irish consumers support local this food month.”

*Eurostats – Research conducted between May 17th – May 20th 2021, representative sample of 521.

Musgrave MarketPlace invests €650,000 to support the reopening of hospitality

#SupportIrishHospitality campaign aims to help reboot hospitality businesses across the country

31 May 2021 – Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, today announced it is investing €650,000 to support the reopening of Irish hospitality at the beginning of June. As part of this investment, Musgrave MarketPlace has launched a range of new initiatives to support the industry and assist the reboot and recovery of the sector.

From today (31st May 2021), Musgrave MarketPlace will roll out a nationwide campaign to encourage consumers to support their local hospitality businesses. #SupportIrishHospitality will include press ads in seven national dailies and nationwide radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly.

Musgrave MarketPlace will also be using its social channels to spotlight local hospitality businesses around the country throughout the campaign as well as giving consumers a chance to win vouchers for their favourite local eateries.

It is estimated that the foodservice industry was worth €6.3bn pre-COVID employing between 150,000 and 250,000 people making it vital to the recovery of the economy.

In addition to rallying consumer support, Musgrave MarketPlace has also created a series of new measures to help hospitality businesses get back up and running. These include:

  1. Extended opening hours: Musgrave MarketPlace branches across the country will now be open for longer with some branches open 7 days a week (from June 6th) to allow customers more access to products as and when they need them.
  2. Time saving products: Based on feedback from the industry earlier this year, Musgrave MarketPlace has new labour-saving products such as pre-prepared vegetables, desserts, and sauces to save time in the kitchen and help ease the impact of reduced staff numbers.
  3. Increased network support: To help manage the surge in demand over the coming days, Musgrave MarketPlace has increased its driver pool by 33% to accommodate more deliveries as well as increasing the number of customer service representatives available in branches nationwide to help facilitate customers’ needs during the recovery period.
  4. Food service promotions: The cost of 200 products, including food and equipment, has been reduced to support customers as they restock their business.
  5. Irish suppliers: 680 Irish suppliers have been re-engaged by Musgrave MarketPlace to rebuild stock levels and over 3,500 Irish products are available from Musgrave MarketPlace.
  6. Dedicated online hub: Creation of a dedicated online Foodservice support hub featuring reopening advice, menu inspiration and great value offers to help customers reboot their business.
  7. Musgrave MarketPlace Plus: An affinity scheme, in partnership with Wrkit, has been created to help customers cut costs with a range of offers and discounts on everything from insurance to fuel to recruitment and much more. There is also the opportunity for customers to promote their business to over 100,000 users on the Wrkit platform.

Commenting on today’s announcement Michael McCormack, Managing Director of Musgrave Wholesale Partners said:

The reopening of hospitality marks an important milestone for our customers, suppliers and indeed Ireland’s economic recovery. As an Irish family-owned business with 145 years supporting hospitality here, local is in our DNA. Our #SupportIrishHospitality campaign is about giving our customers and indeed the hospitality sector as much support as we possibly can as they reopen, whether that be through our reboot resource designed in collaboration with our customers or an advertising campaign aimed at encouraging the consumer to support hospitality. Luck alone will not be enough – the sector needs all our support.”

Welcoming the campaign, Adrian Cummins, CEO of the Restaurants Association of Ireland said:

This is a critical time for our industry and businesses across the country need our support now more than ever. The measures introduced by Musgrave MarketPlace are hugely welcome and will go a long way to helping the industry recover. Key to the success of the reopening of the industry will be customers supporting their local hospitality businesses so we would urge consumers to get behind the campaign and show their support.”

Lorraine Heskin, Musgrave MarketPlace customer and CEO of The Gourmet Food Parlour said:

We’re really looking forward to welcoming customers back into our restaurants from June. It has been an extremely difficult time for the industry, but we are hopeful that we can bounce back over the coming months. We are a longstanding customer of Musgrave MarketPlace and we hugely value the help and supports they have put in place to aid the reboot of the sector. The #SupportIrishHospitality campaign is a fantastic initiative, and I would urge consumers to support their local eateries when they reopen in June.”

The Musgrave MarketPlace #SupportIrishHospitality campaign is live from today. To find out more visit www.musgravemarketplace.ie or visit us on Facebook

 

Food Academy’s Irish food and drink start-ups are optimistic as 93% expect revenue growth in 2021

SuperValu supported by Bord Bia & Local Enterprise Offices launches 45 new Food Academy Producers in stores

12th May 2021: According to new research by SuperValu, Irish food and drinks start-ups are optimistic about their future growth, with 93% indicating they expect revenue growth in 2021. Despite the various challenges posed for the sector by the COVID-19 pandemic, 71% of producers plan to expand their workforce in 2021.

The research comes as SuperValu announced 45 new Irish food producers who have completed the Food Academy programme, supported by Bord Bia and the Local Enterprise Offices (LEOs). The products will be on sale in selected SuperValu stores from today. The study shows that increased consumer demand for Irish products (41%) is the number one driver of growth, followed by increased exposure and opportunities through Food Academy (27%). At the same time, economic uncertainty and the impact of the COVID-19 pandemic are the most significant causes for concern for producers.

Now in its eighth year, Food Academy is a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices. Participants in the programme receive training in food safety, market research and branding, marketing, finance, sustainability, and business development.

The Tánaiste and Minister for Enterprise, Trade and Employment, Leo Varadkar, T.D. said: “The combination of Brexit and Covid has truly tested Irish food producers, our supermarkets and their supply chains. The industry has remained remarkably strong and resilient, throughout what has been a really challenging period, adapting and responding as things have changed. Ireland’s food and drink producers are known around the world for the quality of their produce. The Food Academy programme is a fantastic example for those with smaller operations to sell to a wider audience. Nearly 300 have gone through the programme so far, supported by the Local Enterprise Offices, Bord Bia and SuperValu. Congratulations to the 45 new producers that will be selling their products in SuperValu from today. It’s a brilliant achievement and a great opportunity for all involved.”

Ciara McClafferty, Trading Director, SuperValu, said: “We believe in local business and are proud to continue to support local producers across the country. In collaboration with Bord Bia and Local Enterprise Offices, the Food Academy allows us to help new businesses grow and get the support they need. The survey shows that 98% of participants found the programme beneficial. The exposure to new customers, increased brand awareness, mentorship, and how the programme supports producers to grow sustainably, are invaluable elements highlighted by the producers. The programme allows us to use our experience to help small businesses through their journey. From the start up to getting their products on our shelves 52 weeks of the year.”

The research also shows that survey respondents believe the SuperValu Food Academy delivers value for their business, from the increased brand exposure, access to new customers, mentoring and sustainable growth opportunities.

The survey respondents also stated that the top two reasons they believe consumers choose to buy Irish, is to support local producers and the quality of locally sourced food and drink products.

Tara McCarthy, CEO of Bord Bia said: “The partnership approach of the Food Academy programme has created a real opportunity to cultivate sustainable small food and drink businesses by supporting them through the initial challenging phases of growth. The producers receive a combination of commercial and marketing insight from Bord Bia as well as expert advice in branding, market research and business development, which arms them with the tools to strengthen their chances of success. These innovative and dynamic food businesses play an integral role in Ireland’s agri-food sector both locally and nationally, so it’s really encouraging to see a new wave of start-ups and entrepreneurs optimistic about the future.”

 The 31 Local Enterprise Offices deliver Food Academy training across the country and Oisín Geoghegan of the Local Enterprise Offices, said: “As the new research shows, Food Academy producers are optimistic about the industry’s future with the majority forecasting sales growth and new jobs this year, which is an encouraging sign.  And for small businesses in the sector, Local Enterprise Offices can help them start-up through the Digital School of Food and the Food Starter programme, get them ‘market-ready’ through the Food Academy programme and help them to grow even further through mentoring and financial supports.”

 The Food Academy programme currently supports 290 Irish food and drink producers, including 140 female entrepreneurs, generating €170m in sales. In 2020, there was a 15% growth in SuperValu Food Academy sales, with participants earning €28m. The Food Academy programme supports 1,500 jobs in local communities nationwide.

Centra sees increased demand for Moo’d Ice Cream as consumers scream for ice cream during pandemic

Covid has led to +22% increase in ice cream sales in 2020

Ice cream cone remains firm favourite while demand for premium products and toppings continues to grow

Centra, Ireland’s leading convenience retailer, has revealed a significant increase in demand for Moo’d Ice Cream products, with the brand generating €1.6m as of week 16 in 2021.

Retail sales for products in Centra’s Ice Cream offering have rebounded significantly in 2021 after COVID-19 lockdowns forced the closure of Moo’d counters for a number of weeks during 2020 with sales now up 120% year-to-date in 2021.

Figures for 2020 show the humble ice cream cone remained Ireland’s favourite form of ice cream with the range accounting for 47% of Moo’d take-home ice cream offering, amounting to €2.8m in sales. This was closely followed by sales of Moo’d Whirlies which accounted for 34% of overall sales last year. Separately, sweet treats like milkshakes, gelato and slushies brought it €1.9m in sales in 2020.

“Centra has been a massive part of our business. When we started out with Moo’d, we had three members of staff and we now have ten full time members,” said Lisa Clarke, Business Development Manager of Moo’d Ice Cream Treats commentated,Our factory is based in rural Ireland where there were limited job opportunities and prospects. Partnering with Musgrave has enabled us to grow our business and employ local people supporting over 10 families in the local area. Centra has played a massive role in growing our business and without them, we would not have been able to do this. We are delighted to be in partnership with Centra across all of Ireland and be able to deliver fantastic products to customers and make their day.”

Gerry Sheridan, Owner of Ice Cream Treats added: “While Covid had a huge impact on the Moo’d counters, Ice Cream Treats were able to continue operating as a business due to the demand for Moo’d take home tubs range. As our factory is small and we have limited staff on the production line, we were able to operate safely with social distancing. We used the time to develop new Moo’d flavours, creations and engage with our Centra retailers.”

Ice Cream Treats is a member of the Bord Bia Origin Green programme and are working towards reducing their emissions and waste in manufacturing. The company have reduced their energy consumptions by 70% over the last 4 years and are proud to say their Moo’d whirlie cups, gelato cups, milkshake cups, straws and spoons are all compostable.

Ice cream trends

The latest sales data from Centra also shows that caramel is Ireland’s favourite ice cream topping with most consumers including it in the custom swirl cups closely followed by the Bueno Whirl.

The COVID-19 pandemic has led to +22% increase in total ice cream sales in 2020 with demand for multipacks growing by 50% as people look to treat themselves at home during lockdowns.

Centra has also reported a 50% increase in sales of premium ice cream products with people indulging themselves as the pandemic continues with chocolate-based products growing in popularity.

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