Musgrave MarketPlace invests €650,000 to support the reopening of hospitality

#SupportIrishHospitality campaign aims to help reboot hospitality businesses across the country

31 May 2021 – Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, today announced it is investing €650,000 to support the reopening of Irish hospitality at the beginning of June. As part of this investment, Musgrave MarketPlace has launched a range of new initiatives to support the industry and assist the reboot and recovery of the sector.

From today (31st May 2021), Musgrave MarketPlace will roll out a nationwide campaign to encourage consumers to support their local hospitality businesses. #SupportIrishHospitality will include press ads in seven national dailies and nationwide radio, digital and social media advertising campaigns calling on consumers to help the industry get back on its feet by dining out responsibly.

Musgrave MarketPlace will also be using its social channels to spotlight local hospitality businesses around the country throughout the campaign as well as giving consumers a chance to win vouchers for their favourite local eateries.

It is estimated that the foodservice industry was worth €6.3bn pre-COVID employing between 150,000 and 250,000 people making it vital to the recovery of the economy.

In addition to rallying consumer support, Musgrave MarketPlace has also created a series of new measures to help hospitality businesses get back up and running. These include:

  1. Extended opening hours: Musgrave MarketPlace branches across the country will now be open for longer with some branches open 7 days a week (from June 6th) to allow customers more access to products as and when they need them.
  2. Time saving products: Based on feedback from the industry earlier this year, Musgrave MarketPlace has new labour-saving products such as pre-prepared vegetables, desserts, and sauces to save time in the kitchen and help ease the impact of reduced staff numbers.
  3. Increased network support: To help manage the surge in demand over the coming days, Musgrave MarketPlace has increased its driver pool by 33% to accommodate more deliveries as well as increasing the number of customer service representatives available in branches nationwide to help facilitate customers’ needs during the recovery period.
  4. Food service promotions: The cost of 200 products, including food and equipment, has been reduced to support customers as they restock their business.
  5. Irish suppliers: 680 Irish suppliers have been re-engaged by Musgrave MarketPlace to rebuild stock levels and over 3,500 Irish products are available from Musgrave MarketPlace.
  6. Dedicated online hub: Creation of a dedicated online Foodservice support hub featuring reopening advice, menu inspiration and great value offers to help customers reboot their business.
  7. Musgrave MarketPlace Plus: An affinity scheme, in partnership with Wrkit, has been created to help customers cut costs with a range of offers and discounts on everything from insurance to fuel to recruitment and much more. There is also the opportunity for customers to promote their business to over 100,000 users on the Wrkit platform.

Commenting on today’s announcement Michael McCormack, Managing Director of Musgrave Wholesale Partners said:

The reopening of hospitality marks an important milestone for our customers, suppliers and indeed Ireland’s economic recovery. As an Irish family-owned business with 145 years supporting hospitality here, local is in our DNA. Our #SupportIrishHospitality campaign is about giving our customers and indeed the hospitality sector as much support as we possibly can as they reopen, whether that be through our reboot resource designed in collaboration with our customers or an advertising campaign aimed at encouraging the consumer to support hospitality. Luck alone will not be enough – the sector needs all our support.”

Welcoming the campaign, Adrian Cummins, CEO of the Restaurants Association of Ireland said:

This is a critical time for our industry and businesses across the country need our support now more than ever. The measures introduced by Musgrave MarketPlace are hugely welcome and will go a long way to helping the industry recover. Key to the success of the reopening of the industry will be customers supporting their local hospitality businesses so we would urge consumers to get behind the campaign and show their support.”

Lorraine Heskin, Musgrave MarketPlace customer and CEO of The Gourmet Food Parlour said:

We’re really looking forward to welcoming customers back into our restaurants from June. It has been an extremely difficult time for the industry, but we are hopeful that we can bounce back over the coming months. We are a longstanding customer of Musgrave MarketPlace and we hugely value the help and supports they have put in place to aid the reboot of the sector. The #SupportIrishHospitality campaign is a fantastic initiative, and I would urge consumers to support their local eateries when they reopen in June.”

The Musgrave MarketPlace #SupportIrishHospitality campaign is live from today. To find out more visit or visit us on Facebook


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Centra expansion continues with £920k investment in 3 new stores

New convenience stores open at Millennium Forum, Bradbury Place and York Road

Centra is bringing enhanced convenience to customers across Northern Ireland with new stores opening at Bradbury Place and York Road in Belfast and the Millennium Forum in Derry~Londonderry. The three stores represent an investment of £920,000 by the leading NI retailer, creating an employment boost of 40 jobs.

Commenting on Centra’s continued expansion, Nigel Maxwell Sales Director Centra Northern Ireland said: “At Centra, our focus is on redefining convenience – providing our shoppers with a healthier offering and innovative ranges, particularly in food-to go and our Frank and Honest coffee brand. Our shoppers expect fresh, nutritious, inspiring and delicious food that is quick, easy and value for money. These stores are the latest examples of Centra providing just that and responding to the changing needs of the busy consumer.”  

Centra Millennium Forum, which opened its doors to the public on 9th October, is located on New Market Street in Derry City and is the first store for retailer Conor Kelly. The store offers customers a new and modern experience including a hot and cold deli, Frank & Honest coffee and a comfortable seating area for customers to come in and relax.

Centra Bradbury Place, located beside Shaftesbury Square, is the fourth store, for retailers Ricky and Vicky Leathem. A prime location in Belfast City centre, the new vibrant and contemporary store opened on 15th October and is certain to be a one-stop-shop for residents and workers in the area, catering for breakfast, lunch and dinner. Perfect for lunch on-the-go, the store features a variety of options to satisfy every craving. For those embracing a healthier lifestyle, Centra Bradbury Place has a range of lighter choices, with fresh salad and sandwich favourites, courtesy of their Green Kitchen hot and cold deli. The couple also own Centra stores on the Lisburn Road in Belfast, and two stores in Lisburn – Ballynahinch Road and Longstone Street.

Centra York Road has been rebranded from a MACE store and is owned by retailers Gareth and Tracey Beacom. The store now boasts a brand new hot and cold deli, Frank and Honest coffee, as well as a much-enhanced range of meal solutions and chilled products ensuring all mealtimes are catered for.

Speaking about the new developments, Nigel Maxwell continued: “We are delighted to see these stores coming on stream and the hard work by our teams coming to fruition. The stores are all trading well, reporting strong sales in their first few weeks and I wish the retailers and their teams every success.”

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Musgrave MarketPlace unveils €1.7m upgrade of Galway branch

Pictured are Noel Keeley, Managing Director, Musgrave MarketPlace, Arthur Maguire, Musgrave MarketPlace customer, Síle Seoige, Event MC and Tony Nolan, General Manager, Musgrave MarketPlace.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SMEs has officially unveiled its newly revamped Galway branch to customers. The €1.7 million upgrade of the Galway-based branch forms part of a €12.6m investment to date in the Musgrave MarketPlace brand over the last four years as it continues to redefine wholesale on the island of Ireland.

Síle Seoige was on hand as MC for the launch of the new Galway branch while guests enjoyed a tour of the upgraded Food Emporium as well as food and drink samples from Musgrave MarketPlace’s vast range of suppliers.

The newly revamped branch has been designed with the customer and environment in mind. As well as offering amazing value, great service and a broader product range, the newly revamped branch in Galway includes a new Food Theatre for product demonstrations, a bespoke butchery counter, a new coffee counter, as well as in-branch expert advice.

Speaking on the investment in Musgrave MarketPlace branches in 2019, Noel Keeley, Managing Director of Musgrave MarketPlace, said:

Today marks another significant milestone in our brand journey. Our €1.7m investment in the Galway branch is the next step on this journey and forms part of our €12.6m investment in our branch network.

Upgrading our branches is a response to the changing needs of our customers, needs that were not present 10 years ago. Our Food Emporium format gives our customers a greater range across all products from world foods to bespoke meat cutting in branch and crockery and equipment. Additional services available to our customers include a team of Product Specialists, a Trends Expert, dedicated chef skills masterclasses and retailer workshops. Our brand essence; First for Service, First for Value and First for Choice, is at the core of everything we do, and we are focused on delivering our customers a first-class customer experience.”

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Innovation and investment in convenience

As consumer lifestyles get busier and more frantic, the demand for convenience without compromise continues to grow.

As a leader in retail convenience, Musgrave invests in staying ahead of these trends and creating food shopping and eating experiences that are both unique, exciting and quick. Our ambition is to re-define convenience and to offer healthy and nutritious grab-and-go food and drink for the modern shopper.

Centra is Ireland’s number one convenience brand, with nearly 500 stores across Ireland and Northern Ireland. In July two new stores were opened in Northern Ireland, with a total investment from Musgrave of almost £3 million (€3.34million), creating 50 new jobs for people in the local areas.

In Craigavon, Co Armagh more than £2.5 million (€2.8 million) has been invested in a new store with the Greene family, creating 30 new jobs. Meanwhile over £450K (€500K) in investment has been made in a new store in Limavady, Co Derry, with local entrepreneurs, the Wilson family.

Both stores bear the new-look Centra store design which has the modern shopper in mind, with a contemporary style, wide aisles and lower shelf heights designed to improve the shopping experience.

The stores also include Frank and Honest coffee – now the largest coffee brand on the island of Ireland – a hot and cold deli, and, to fit with the public’s more adventurous tastes, a Mex-a-go counter serving up delicious burritos and Mexican style street food.

Crucially the Centra stores include free WiFi so people can access the internet as they grab some food and drink, and in line with our sustainability strategy, the stores feature the latest energy-saving technology such as environmentally-friendly fridges, lighting and state-of-the-art kitchen equipment.

Our expertise in brand innovation coupled with our knowledge and passion for food is what drives our business forward, but the stores would not be successful without the dedicated local family businesses that run them.

Whilst these Centra stores deliver modern convenience, technology and ‘on-trend’ food offerings, our retail partners bring the magic dust that make these enjoyable places to visit and shop with human interaction and local knowledge.

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Musgrave MarketPlace invests €2.6 million to upgrade Galway and Derry branches

Investment will transform each branch into a state-of-the-art Food Emporium and reduce their carbon footprint.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SME businesses, announced that €2.6m has been invested in upgrading their Galway (€1.7m) and Derry (€0.9m) branches across the first six months of 2019.

The work to upgrade the Galway and Derry branches is the latest step in a €12.6m plan which Musgrave MarketPlace has undertaken to transform each branch into a state-of-the-art Food Emporium and improve their environmental performance, reducing their carbon footprint.

Investment in the Galway and Derry branches follows branch upgrades in Dublin’s Ballymun and Robinhood, Cork and Duncrue in Belfast.

The newly revamped branches in Galway (opening on 24th July), and Derry (opened on 20th June) have been designed with the customer and environment in mind. As well as offering amazing value, great service and a broader product range, the newly revamped branch in Galway includes a new Food Theatre for product demonstrations, a bespoke butchery counter, a new coffee counter, as well as in-branch expert advice.

All upgraded branches have been designed to save energy and reduce carbon emissions. It is estimated that Musgrave MarketPlace Galway will reduce its CO2 output by 82,000kg per annum, which is equivalent to the annual electricity required to run 50 homes.

As part of the brand’s ongoing commitment to eliminating food waste, Musgrave MarketPlace Galway have joined forces with social enterprise company FoodCloud. The partnership sees surplus food go to charity. So far in 2019, Musgrave MarketPlace Galway have donated over 2,000 meals to local Galway charities.

Speaking on the investment in Musgrave MarketPlace branches in 2019, Noel Keeley, Managing Director of Musgrave MarketPlace, said:

“Today marks another significant milestone in our brand journey. Our €2.6m investment in Galway and Derry is the next step on this journey and forms part of our €12.6m investment in our branch network.

Upgrading our branches is a response to the changing needs of our customers, needs that were not present 10 years ago. Our Food Emporium format gives our customers a greater range across all products from world foods to bespoke meat cutting in branch and crockery and equipment. Additional services available to our customers include a team of Product Specialists, a Trends Expert, dedicated chef skills masterclasses and retailer workshops. Our brand essence; First for Service, First for Value and First for Choice, is at the core of everything we do, and we are focused on delivering our customers a first-class customer experience.”

Other new features at Musgrave MarketPlace Galway and Derry will include:

  • An upgraded ‘Click and Collect’ offering which allows customers to place orders online, hassle-free. Customers can park in the conveniently located Click & Collect parking spots at the store exit and, if they have paid online, have their order brought out to the car when they call the Click & Collect number. Alternatively, they can pick up some extra items in branch while their order is being brought to the till where they can then pay for all of their items.
  • Navigating the store has been made easier than ever thanks to a colour blocking system, which aligns with a map on your trolley.
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Acquisition heralds new era for prominent Co. Armagh store

Fruitfield Eurospar site in Co. Armagh acquired by SuperValu Retailers, Neville & Phillip Woods

Local SuperValu retailers, Neville and Philip Woods, have completed the acquisition of FruitField Eurospar, which will see the prominent Co. Armagh business rebrand to SuperValu. It will be business as usual for the 80+ colleagues as the Woods family embark on the next stage in the store’s development.

Ownership of the store on the Portadown Road in Richhill, Co. Armagh, will transfer from one leading local retail family to another. Over the next few months the store, formerly owned by the Reid family, will be transformed into a SuperValu store under the guidance of the Woods family, who also own SuperValu stores in Tandragee and Richhill and a Centra store on Dobbin Road in Portadown.

The Reids have owned FruitField for over 20 years and in 2014 redeveloped the site into the modern complex it is today. Under the new ownership, the contemporary 8000sq ft store will be further developed in the coming months. The new and improved store will benefit from an enhanced product range and store layout, including an expanded fresh fruit and vegetable offering, alongside an extended food-to-go section, Frank and Honest gourmet coffee and a free to use ATM.

Commenting on the announcement, Eric Reid, said: We are proud to have developed the business over the last 20 years into a strong, community store and we’re pleased to pass the baton on to another leading family business, who, we have no doubt will build on these strong foundations, with their ambitious plans for the future.”

Philip Woods added: “We are excited to take on this site and to continue to build on the great service delivered by Eric and family. Over the coming months we will work to redevelop the store in line with the SuperValu identity. It will be business as usual for the staff and our local suppliers as we build on the retail credentials of FruitField.”

Nigel Maxwell, Sales Director for SuperValu NI said: “We are proud to support the Wood’s family with this ambitious acquisition and to see the SuperValu brand take on a flagship store in the Armagh area. As part of our ambition to lead on foodmarket convenience in Northern Ireland, we are actively seeking out opportunities for new stores for our SuperValu, Centra and Mace brands across Northern Ireland.”

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Musgrave to ‘redefine convenience’ in Northern Ireland with ambitious expansion plans

Owners of SuperValu, Centra, MACE and MarketPlace announce £28million investment, with plans to open up to 20 new stores, creating around 550 jobs

Leading grocery and convenience retailer, Musgrave NI, which owns the SuperValu, Centra, MACE and MarketPlace brands, has announced ambitious plans to open up to 20 new stores in Northern Ireland in 2019, creating around 500 new jobs and revamping an additional 40 stores, as part of a significant £28 million investment.

The ambitious growth strategy is part of Musgrave NI’s vision to ‘redefine convenience’ through the creation of refreshed, inviting, modern stores that challenge the status quo.

The platform for growth for Musgrave NI is built upon an incredibly positive performance in Musgrave Group. Within the Group, turnover grew by almost 4% to €3.9bn last year, with pre-tax profits rising 5.6% to €84.5m. Across the island of Ireland, SuperValu grew sales last year by 1.5% to €2.9bn, with Centra growing 4% to €1.9bn. In Northern Ireland, SuperValu, Centra, MACE and MarketPlace delivered significant growth in 2018, with positive year on year sales growth across all brands.

Commenting on the announcement, Michael McCormack, Managing Director of Musgrave NI said:

“These results provide a solid platform for us to grow our presence in the NI market and we very much leverage our Group strength when it comes to buying, tapping into expertise and adapting concepts that we see working across our business.

“While 2018 was a good year, we know we can’t stand still. Our plans are ambitious but achievable. For us, this is all about how we’ll realise our vision to ‘redefine convenience’ in Northern Ireland.’

“We have been working towards achieving this vision across our SuperValu, Centra and MACE brands; focusing on what matters to our shoppers – bringing healthier, restaurant quality food to convenience and continuously innovating across all aspects of convenience.”

Over the last two years, artisan on-the-go coffee brand, Frank and Honest has been introduced to 110 SuperValu, Centra and Mace stores across Northern Ireland. With over 700 Frank and Honest locations across the island of Ireland, Frank and Honest is now the largest on-the-go coffee brand on the island.

New food concepts including Green Kitchen – a freshly prepared standalone salad bar – has grown significantly, off the back of consumer demand for fresher, healthier options from consumers. The company has also seen success in of its new XO Donuts brand, which it launched in 2018. To date, in excess of 40,000 donuts have been sold.

The 20 new store openings will be made up of a mix of brand new store developments and acquisitions, as Musgrave seeks to convert retailers and buy new sites.

Michael added: “Our aim to redefine convenience is underpinned by our ability to grow our estate across the SuperValu, Centra and MACE brands. That’s why we’ve been extremely active in the market – we’re opening brand new stores – as we’ve done with the recent opening of Gracey’s Centra City Quays, Belfast and in Mallusk, where we are building a new Centra store this year.

“First and foremost, we want to work with the best independent retailers and grow business together. However, as we seek to grow and offer our existing retailers the benefits of scale, we are looking at converting retailers and saying to those that are thinking of selling their business, freehold or leasehold – that we are very much open for business.”

Revamping existing stores within its estate is also a core part of Musgrave’s ongoing investment and growth strategy. Retailers that have completed refresh programmes are demonstrating robust sales growth. There’s an impressive pipeline of recent refreshes – more than 80 in recent years – including Lilley’s Centra at Dublin Road, Enniskillen, Moran’s Centra Strand Road, Derry-Londonderry, Watson’s Centra Cloughey, SuperValu Comber and SuperValu Kings Road. The next refurbishment will take place at SuperValu Lisburn.

Looking to 2019, the Musgrave NI brands will tap into a number of consumer trends and the merging of retail and foodservice to achieve further growth, bringing more new concepts to the Northern Ireland market.

One of those new concepts is Caramico pizza, a concept using authentic pizza ovens to offer a freshly made pizza in-store. It has been rolled out successfully by Musgrave in the Republic of Ireland, driven by a high-quality product that surpasses other established pizza brands. Key to the concept is a ‘for now’ and ‘for later’ offering for consumers. A rotisserie style chicken concept will also be rolled out following successful trials.

Last year, Musgrave celebrated 35 years in business in Northern Ireland, is a committed local employer of over 5,000 people across its business along with a dedicated partner of almost 130 retail families within the province.

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Centra store has quays to city convenience

Highly anticipated Centra City Quays store set to open on 28th May, following significant £767K investment, creating 15 new jobs

Leading convenience retailer, Centra is set to open its latest new-look store at City Quays, creating 15 new jobs.  Located on the waterfront of City Quays 2 in Belfast Harbour, the brand-new store is part of a significant £767,000 investment by Musgrave and the Gracey family; a well-known local family business, based in Belfast. The new store will open to the public on Tuesday 28th May.

Centra will be the first convenience store to open in the City Quays / Clarendon Dock area, which is currently home to over 5,000 workers. City Quays will eventually provide jobs and homes for 13,000, with City Quays 2 accommodating 1,000 workers.

Spanning 2,615sq ft, the bright and contemporary new store marries high convenience with an expanded food-to-go offering. Amenities in store include Frank & Honest Coffee – the largest gourmet coffee brand on the island of Ireland; a Green Kitchen hot and cold deli, with a plentiful choice of healthy sandwich and salad options, a Mex-a-go Burrito Bar, hot self-serve food-to-go options and self-scanning checkouts. Boasting strong eco-credentials, all Frank and Honest coffee cups and food-to-go packaging will be 100% compostable.

For an enhanced shopping experience, Centra City Quays also features a seating area and complimentary Wi-Fi, providing customers with a dedicated space to dine-in and take a break. The unit will also include a covered terrace for waterfront dining and direct access to the river Lagan walk and cycleway that connects City Quays to Belfast’s Waterfront Hall.

The store is the latest addition to the Gracey family’s portfolio, which also includes two MACE stores at Newtown Park and The Gasworks. Next week’s opening builds on the family’s estate, which was established by leading retailer, Tony Gracey over two decades ago. Today, his daughter Anna and son Stephen are at the helm of this latest addition to the family business.

Commenting ahead of the opening, Anna McErlean said: “Our business was founded by our father Tony Gracey 22 years ago. At one point, he had 10 stores, before deciding to consolidate the business in 2010 to two stores – Mace Newton Park and Mace Gasworks. 

“I joined the business around seven years ago; I had just completed my law degree at Queen’s University and thought it would be a good opportunity for me to learn that side of the business before deciding my career path – I never left. My brother Stephen joined the business in 2018 after four years working in retail business development. Our passion for the business and customer-centric approach has at the heart of our recent successful refit of our Gasworks store and the opening of our new store at City Quays. 

“Our father Tony has decided to take more of a back seat, with Stephen and I now at the forefront of the business today. Together we are proud to mark another milestone as we open our new Centra store at City Quays, bringing significant investment to the local area. We are proud of our roots in the Belfast retail space and are proud to bring further employment to the city.”

 Nigel Maxwell, Centra Sales Director added: “We are delighted to support the Gracey family in this exciting new venture, which brings significant investment to Belfast. One of our core objectives is to work with our retailers with a joint aim to redefine convenience for the consumer. The new Centra City Quays store does just this; bringing an exciting and fresh retail concept to the area that will be matched by the first-class customer service synonymous with the Gracey family name.”

 “We are confident that our new look Centra stores offer customers an enhanced shopping experience, where they can get value for money, without compromising on quality. We are sure this new look store will be a great addition to City Quays, which features a vibrant business and residential community.”

 Graeme Johnston, Belfast Harbour’s Property Director, said: “With over 5,000 workers already based in the area, further offices underway and the Marriott hotel now open, this is a significant opportunity for Centra.

“As part of the procurement process to secure a retailer we surveyed existing workers in City Quays. They wanted access to a wide range of quality, fresh produce that supported healthier lifestyles – Centra’s modern take on convenience and coffee was a perfect fit.

“City Quays has already become a natural extension of the City Centre.  With the waterfront walkway and attractions such as the Marriott hotel and now Centra, we expect even greater numbers of people to visit and enjoy this new part of Belfast.”

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Musgrave announces profit of €84.5 million for Financial Year 2018

10th May – Musgrave today announced results for the financial year ended 29 December 2018, with turnover up 3.8% to €3.9 billion and profit before tax of €84.5 million, a 5.6% increase on the previous year.  Net assets were €410 million, an increase of €79 million on 2017 and the business ended the year with net cash of €16 million.

Commenting, Chris Martin, Musgrave Chief Executive said:
2018 has been another successful year for Musgrave. Despite very competitive markets, for the fourth year in a row we have reported increased profit, with all our brands performing well and growing.  Our performance underlines the success of our Growing Good Business strategy, which is on track to deliver long-term growth. Through this strategy, we are successfully evolving our business to provide people with unique food experiences when, where and how they want them.  This is being delivered through investment in digital, a focus on innovation and with our retail partners who are responsive to the local needs of shoppers. We are pleased that our recent acquisitions, La Rousse Foods and Donnybrook Fair, which we acquired in 2018, are performing well and we continue to explore further acquisition opportunities.”

Business Review
Musgrave’s Growing Good Business strategy has seen the business grow its existing brands, create new brands and look for opportunities to build or acquire businesses in new and emerging sectors of the food industry. We are setting up the business for the long-term to realise opportunities in a growing food market across the island of Ireland estimated to be worth in excess of €30 billion and set to rise to €37 billion by 2025.

As Ireland’s largest private sector employer our brands underline our commitment to innovation and our entrepreneurial culture.  SuperValu and Centra both celebrate their 40th anniversary this year. SuperValu was Ireland’s first supermarket brand and has gone from strength to strength, recording a new retail sales milestone of €2.9 billion across the island of Ireland in 2018.

SuperValu provides value, great quality Irish produce and a differentiated offer which aligns with the changing expectations that consumers have of grocery retail particularly in the areas of health and sustainability.  In 2018 this included the roll-out of dedicated vegetarian/vegan zones across SuperValu stores, the introduction of fully compostable and biodegradable bags and the piloting of a living herb wall concept, giving shoppers the option to pick their own fresh produce from the plant, while reducing packaging and food waste.

In 2018 Centra performed strongly and has redefined the convenience market by focusing on unique food experiences and fresh, healthy food-to-go products, as the breakfast roll makes way for healthy alternatives like Cold Pressed Turmeric Shots and Paleo Superbowls. With retail sales of €1.9 billion in 2018, Centra is now globally recognised as the future of convenience grocery shopping.

In the symbol market, our Daybreak brand continues to perform strongly with 17 new stores added in 2018 bringing the total to 237 stores.  The new brand format includes the introduction of three new sub-brands – Munch and Co. deli; 9 Grams coffee and Lickety Split ice cream providing shoppers with a diverse offering throughout the day.

Our wholesale and foodservice business continues to flourish with sales in 2018 up 13 percent to €0.6 billion. Musgrave MarketPlace has evolved from a cash and carry concept into Ireland’s leading wholesale business for retailers and a one-stop shop for the country’s growing hospitality sector.  The acquisition of fine food specialist La Rousse Foods has allowed us to broaden our presence in the restaurant market, sourcing and supplying the highest quality produce for Ireland’s top chefs. We are now able to service every area of the hospitality and foodservice sector across the island of Ireland with more than 1,800 products; from basic everyday items, to premium, artisan and locally sourced produce.

Musgrave’s Spanish business performed well with sales of €190 million in 2018 benefiting from the addition of two new Dialprix stores during the year and the recent opening of a new cash & carry outlet in the South East region of Spain.

We continue to see international opportunities and we are exploring more partnerships similar to our export agreement with Alosra, where we have responded to increasing demand for great quality own brand products.

In 2018 we continued to innovate with new brands and ranges. Building on the success of Frank & Honest, which is now the largest coffee brand in Ireland, we established new brands including Moo’d – an ice cream brand that combines the best Irish dairy and Italian ingredients; Caramico – a premium pizza range which will be freshly cooked in stone-based ovens in-store at select Centra stores; and Green Kitchen – a new brand that allows customers to create their own salads from a wide selection of fresh ingredients.

We also completed the acquisition of Donnybrook Fair in 2018 as part of our focus on identifying new growth opportunities. Donnybrook Fair supports our strategy of building brands that provide people with unique food experiences at home and out of home and it strengthens our presence in the growing Dublin food market.

While the Irish economy remains robust, there are a series of international factors including Brexit that could have a negative effect on consumer confidence here in Ireland.  We have been systematically planning for Brexit for the last two years in order to minimize the impact on shoppers, support our retailers and protect our business. Our ambition remains to become the undisputed number one in grocery retail and wholesale across the island of Ireland.

In this evolving retail and food environment, there has never been a better time to be part of independent retailing and our partners are benefitting as they adapt and react to consumer needs and changing food trends. With their local approach and community insight, coupled with our expertise in brand innovation, we have a winning combination that works today, and give us confidence as we look to the future.


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SuperValu creates 70 jobs and invests €12 million in new Dunboyne store

SuperValu has created 70 new jobs as part of a €12 million investment in a new, state-of-the-art, 15,200 sq ft store in Dunboyne, Co Meath. Nally’s Dunboyne store is operated by local entrepreneurs Steven and Michael Nally of the Nally Group, who also own and run SuperValu stores in Trim and Celbridge. Pictured at the launch of the new store are (far left) Martin Kelleher, Managing Director, SuperValu with members of the Nally family – Steven Nally, Michael Nally, Carmel Nally (mother of Steven and Michael Nally), and Steven’s son Nathan Nally – reflecting three generations involved in the business – a rare sight in the grocery retail landscape today.

SuperValu has created 70 new jobs as part of a €12 million investment in a new, state-of-the-art, 15,200 sq ft store in Dunboyne, Co Meath. Nally’s Dunboyne store will anchor an overall 25,000 sq ft new town centre development which incorporates four adjacent units, office accommodation and Frank and Honest cafe, Ireland’s number one gourmet coffee brand.

SuperValu Dunboyne is operated by local entrepreneurs Steven and Michael Nally of the Nally Group, who also own and run SuperValu stores in Trim and Celbridge. The new store was opened today by Carmel Nally, the mother of Steven and Michael Nally, and Steven’s son Nathan – reflecting three generations involved in the business – a rare sight in the grocery retail landscape today.

The state-of-the-art Dunboyne store includes a scratch bakery; deli counter offering a large salad and cold meat selection; rotisserie, fish and butcher counter with fully qualified butchers to share their top tips and advice on choosing the best cuts for any dish.

Reflecting consumers’ evolving shopping habits, the Dunboyne store incorporates a vegetarian and vegan dedicated zone, as well as providing a health and wellness section. Nally’s Dunboyne also offers free customer Wi-Fi and will operate an online click and collect service to provide added convenience for the modern time pressed consumer.

Commenting at the official opening of the SuperValu Dunboyne store, Steven Nally said: “Having grown up in the area, we are delighted to open this state-of-the-art store to serve the local community. It is a huge vote of confidence in the local economy and it is a proud moment to create 70 new jobs in Dunboyne. We are confident that our store, range and team will make a real difference to the people of Dunboyne and its surrounding areas.”

Martin Kelleher, SuperValu Managing Director, added: “The opening of the new store in Dunboyne is part of an ambitious expansion programme, which will see SuperValu expand our network this year with three new stores and 30 revamps. SuperValu Dunboyne is a standout store in this regard, highlighting how we bring the best of Irish food together with unrivalled service because the store is owned by local business people who know what the community wants. Steven and Michael Nally are an entrepreneurial family who have built a network now of five SuperValu stores (Celbridge, Kilcock, Maynooth, Trim and Dunboyne), highlighting what can be achieved when an Irish SME goes up against international competitors thanks to a tailored local service and a focus on buying local.”

SuperValu serves over 2.6 million customers every week and has 220 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. SuperValu continues to source locally wherever possible which helps to sustain 30,000 jobs in the Irish economy.

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