SuperValu celebrates 10 years as GAA partner

SuperValu, Ireland’s leading retailer with over 220 stores nationwide, launched their 10th year as sponsor of the GAA Football All-Ireland Senior Championship.

Joined by their GAA ambassadors – Dublin’s Bernard Brogan, Mayo’s Andy Moran, Galway’s Damien Comer, Cork Captain Doireann O’Sullivan and former Cork star Valerie Mulcahy – SuperValu revealed that they will contribute over €2.6 million to the GAA and GAA Clubs across the country, this year. Throughout their 10 years as GAA sponsor, SuperValu has contributed over €18 million to aid the development of our national sport.

Speaking about the launch, Ray Kelly, SuperValu Marketing Director, said: “Our partnership with the GAA has been a fantastic fit for SuperValu, over the past 10 years. From GAA to Tidy Towns, SuperValu prides itself on being a valued member of every community in which we operate. Our GAA partnership has allowed us to support the development of the game – from where it all begins at grassroots level in towns and communities across Ireland, to players who represent their parish and county. We are very proud to have been on this journey for the past decade and we look forward to continuing our support.”

As part of their sponsorship activity this Championship season, SuperValu will work with its ambassadors and the GAA community, to explore what it is that makes GAA so unique. The importance of “Where you’re from” and the passion it generates through both players and fans will be explored through SuperValu’s 2019 GAA campaign. The new campaign is sure to turn heads as it takes a look behind the scenes to highlight the real resilience of players, managers and supporters – what really keeps them coming back and on the pitch.  SuperValu will demonstrate how our communities and our involvement in GAA, helps to shape the people and players we become – how community is paramount, how community pride never leaves us and how where you’re from is truly engrained in our personal identities.

Also, to celebrate their sponsorship milestone, SuperValu announced the ‘SuperValu Community Pitch’ initiative. Open to all GAA clubs from August, ‘SuperValu Community Pitch’ is a bursary, set up to assist clubs with essential maintenance works, or facilities upgrades. Whether its upgrading changing rooms, investing in new lighting or purchasing a long-overdue piece of grounds-keeping equipment SuperValu wants to hear from clubs who need a helping hand.

“GAA and GAA clubs are such an integral part of our communities and our national identity. As we constantly strive to be champions of our communities, we are thrilled to introduce our ‘Community Pitch’ initiative. Club members and volunteers do such fantastic fundraising work, to improve their clubs and facilities but it’s hard to keep knocking on the same doors. With the introduction of this initiative, we will be able to help make a real difference by assisting some of those clubs with their maintenance works and upgrade plans,” Ray Kelly added.

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Centra reveals what’s behind the helmet of the GAA All Ireland Senior Hurling Championship’s

Centra to champion the importance of hurling to Irish community life

Tuesday May 21st, 2019: The GAA All Ireland Hurling Championship occupies a unique place in Irish Sport and the first two weeks of the Championship have reminded us why anticipation is building in communities right around Ireland on what lies in store for their county team. Centra has teamed up with Clare’s Podge Collins, Galway’s Niall Burke, Cork manager John Meyler and Dublin’s Cliodhna O’Connor, to reveal their passions on and off the pitch.

Centra, Ireland’s leading convenience retail group with more than 460 stores nationwide, understands the unique pride and passion reserved for our national sport, hurling. Located at the heart of communities nationwide, Centra celebrates its association with the GAA All Ireland Senior Hurling Championship through its #WeAreHurling campaign. The campaign seeks to recognise and celebrate the individuals within those communities be it players, supporters, coaches, parents and in many cases its own Centra local retailers that help make hurling great.

Over the course of the GAA All Ireland Hurling Championship, Centra will seek to get behind the helmet of their GAA ambassadors who are some of Ireland’s best-known hurlers and their support teams to unearth what it is that not only drives their passion for the sport, but also their passions off the pitch.  Centra will share the stories of what it means to the ambassadors to represent their communities on hurling’s biggest stage.  In doing so, Centra will explore the emotion generated by the GAA All Ireland Hurling Championships beyond just the players and the teams, but into communities right around Ireland – and the unique connection felt by many to the GAA no matter the extent or type of their involvement.

Ray Kelly, Marketing Director with Centra, emphasised the importance of Centra’s partnership with the GAA. “Centra is very proud to be entering our tenth year as sponsors of the GAA All Ireland Senior Hurling Championship. Our partnership with the GAA is a natural fit given the role we play in over 460 communities across the country, communities in which the GAA plays a hugely significant role with many of Centra’s retailers playing a pivotal role in providing support to their local GAA clubs. We both believe in the power of community and the important role we play in improving the everyday lives of people within those communities right across Ireland. We are excited that our campaign this summer will further explore our #WeAreHurling platform and we will help sports fans to get a deeper understanding of the players and support teams by revealing what is behind the helmet and sharing their stories.”

Uachtarán Chumann Lúthchleas Gael, John Horan said: “The GAA partnership with Centra is a natural fit. Particularly, our shared presence at the heart of communities right around Ireland. Centra’s #WeAreHurling is a celebration of the power of community and the potential of what can be achieved when people come together.  

“The Centra campaign brings to life the nature of the GAA as an organisation, in particular the reliance on the goodwill and volunteerism of people right around Ireland at all levels of the game. Ultimately, this prepares and supports players and coaches to represent their local communities at the pinnacle of the sport, the GAA All Ireland Hurling Championship. We have no doubt that a great summer of hurling lies in store and we are delighted to be working in partnership with Centra to highlight the positive impact of the Championship on communities right around Ireland.” 

As in previous years, tickets for GAA All Ireland Senior Championship activity are available to buy in selected Centra stores located in communities right around the country.   

For exclusive content and to see how Centra will champion the hurling community across Ireland, follow #WeAreHurling, @CentraIRL on Twitter, @centra_irl on Instagram and

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