SuperValu teams up with Irish Dancing group Cairde to Launch ‘Tap to Donate’ Fundraising Campaign to raise funds for AsIAm

Customers can tap to donate €2 at the till from 23rd -25th September to support autism inclusion

With the help of TikTok famous Irish Dancing Group Cairde, SuperValu and AsIAm are hoping to spread the word and encourage the nation to ‘Tap To Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s National Autism Charity, a fundraising drive will take place in all SuperValu stores from the 23rd -25th September. SuperValu is encouraging customers to simply tap to donate €2 at tills when making any purchase across the 23rd,24th; 25th September to help raise much needed funds for AsIAm. Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu- AsIAm Community Support Fund.

Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones and wearables to donate €2 at the till. You can watch the video on Cairde’s TikTok channel here or click here to watch on their Instagram.

Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy and support programmes. Additionally, the Community Support Team will establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps. To donate online follow this link: asiam.ie/donate

Commenting on the campaign CEO of AsIAm Adam Harris said, “SuperValu continues to support the autism community and make it their mission to support autism inclusion. We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”

Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. SuperValu continues to support the autism community and help create more inclusive communities across a range of initiatives including learning resources, awareness campaigns, community support seminars and autism friendly shopping in-stores. Together with AsIAm, SuperValu are on a journey to build more inclusive communities around Ireland.

Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23rd and 25th September. We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase. All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland. Every single euro raised will enable us to deliver better support through AsIAm.

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SuperValu & AsIAm launch “Say yes to autism acceptance” campaign

AsIAm asking public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic and share #AutismMonthSayYes on social media channels

Too often autistic people face invisible barriers because of how the world works and the judgement and attitudes of others. They are so used to being told ‘No’. And so, to mark Autism Awareness Month in April SuperValu & AsIAm have teamed up to launch “Say Yes to Autism Acceptance”. The aim of the campaign is to encourage people to say ‘Yes’ for a change: Yes to employment, Yes to education and Yes to community inclusion. The campaign will include a “Say Yes to Autism Acceptance” guide with 10 ways to say yes to Autism Acceptance, which will be available in SuperValu stores throughout World Autism Month in April.

As part of the campaign, AsIAm is asking the public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic, and share #AutismMonthSayYes on social channels.

At least 1 in 65 people in Ireland are autistic and nearly 300,000 people have an immediate family member on the autism spectrum. Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. World Autism Month is an opportunity to recognise and celebrate the autism community and create more inclusive communities by expanding knowledge, understanding and acceptance. AsIAm and SuperValu are on a journey to build more inclusive communities across Ireland.

Commenting on the campaign CEO of AsIAm Adam Harris said, World Autism Month is an important milestone each year, aiming to create awareness and understanding so we can have a more inclusive society.  It is particularly important this year as we see the enormous impact COVID-19 is having on autistic people. Many autistic people and their families are experiencing major challenges having not been prioritised or meaningfully supported through COVID-19. The loss of routine and structure and the closure of essential services has had a long-term impact. Our community will need significant support to come through this period.

“As we look to the future and as we emerge from this awful pandemic we do not want to go back to the “old normal”, rather we want a brighter, more inclusive society which is fair to autistic people. Many people in our community are used to being told no from a very young age – no you can’t make friends, no we can’t provide you with the support you need and no, you can’t get a job. Since COIVD-19, we have all looked at how we can do things differently, and we should look at how people with autism are treated. We have an amazing opportunity to create a society which is not merely aware of autism but rather truly accepts autistic people – valuing our contribution, meeting our needs and working together.

“We are proud to be working with SuperValu this World Autism Day to ask people around Ireland to say yes to their 78,000 friends, family members and colleagues who are autistic and yes to their 300,000 mums, dads, husbands, wives and siblings. We can all achieve this by committing to small changes to make our communities more inclusive, by sharing our commitment online with #AutismMonthSayYes and critically, you can donate to AsIAm, Ireland’s National Autism Charity, to help us support the autism community through COVID-19 and beyond.”

SuperValu is dedicated to making communities around Ireland more inclusive and is leading the way in autism-friendly shopping by continuously raising understanding and awareness of autism among its communities, customers and staff. Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to make Ireland more inclusive the “Say Yes to Autism Acceptance” Guide will be available in all stores throughout April. The guide aims to help to create awareness and understanding and provide practical guidance so our communities can better support autistic people and their families. We encourage people to pick up a guide in store, support AsIAm services by donating and join us in creating a more inclusive society.”

10 ways you can help to say Yes to Autism Acceptance:

  1. Being clear
  2. Being patient
  3. Reaching out
  4. Being aware of the sensory environment
  5. Fill in the gaps
  6. Being accepting
  7. Watch your language
  8. Challenge stigma and bullying
  9. Listening and learning
  10. Seeing our abilities
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Musgrave MarketPlace raises €48,000 for The Alzheimer Society of Ireland in 2020

The money raised will go towards support services for both families and people with dementia to ensure no one has to face the disease alone.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it raised €48,000 for the Alzheimer Society of Ireland in 2020. Funds raised by Musgrave MarketPlace will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia to ensure no one has to face dementia alone.

Musgrave MarketPlace also announced this morning it will continue its partnership with The Alzheimer Society of Ireland in 2021, with an ambition to raise an additional €60,000 for the Charity. Overall Musgrave MarketPlace has raised over €270,000 for its charity partners since 2017.

Due to Covid-19, colleagues were faced with the challenge of fundraising and raising awareness in new and innovative ways in 2020, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace sites nationwide.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services. Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland. Throughout the pandemic The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, national helpline, and online family carer training. And each day 30 people are diagnosed with dementia in Ireland – services of the Alzheimer Society of Ireland therefore have never been more important.

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising this money in unprecedented circumstances. Now more than ever, it’s important that charities like The Alzheimer Society of Ireland are supported. Throughout 2020, we have seen the amazing work they do to support both families and people with dementia. To date we have raised over €48,000 and look forward to continuing our partnership with The Alzheimer Society of Ireland in 2021.’

Pat McLoughlin, CEO of The Alzheimer Society of Ireland said: “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The €48,000 the team worked so hard to raise during very difficult times will be used to fund vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need. We are heavily reliant on donations to provide our services, so we are very grateful to everyone at Musgrave MarketPlace.”

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Musgrave ‘Tri’ and Succeed in Raising Much Needed Funds for Irish Charities

Over €200k Raised For Three Charities at Musgrave 2019 Triathlon

The annual Musgrave Triathlon took place on Saturday, 31st August at Farran Woods, Co. Cork with more than 130 teams lacing up their runners, donning their goggles and jumping on their bikes on behalf of the 2019 chosen charities; Breakthrough Cancer Research, AsIAm and Focus Ireland.

Since its inception 18 years ago the Musgrave Triathlon has raised an outstanding €4.6 million to support Irish charities make a difference in our communities. This year alone an astonishing €200k was generated for three extremely worthy causes. In the summer months leading up this charity sporting challenge, there were also many Musgrave departmental fundraising events to further increase the sum of money raised. The Musgrave Supply Chain team raised €1,890 through their ‘The Grazing Table’ breakfast pop-up and concert ticket raffle, while the staff in the Cork Warehouse were not afraid of getting their hands wet and raised €1,670 with a dunk tank & raffle. Other staff fundraising activities included a Treadmill Challenge covering 81km, Long Puck, Pre-loved Dress Sale, Long Table Lunch and many more.

This years’ charities, Breakthrough Cancer Research, AsIAm and Focus Ireland, are a constant pillar of support for so many communities throughout Ireland, and this fundraising drive allows them to provide even better services throughout the country. Since the first Musgrave Triathlon in 2002, the sheer generosity of the Irish public is evident through the strong participation and commitment of their retailers, suppliers, staff, participants and volunteers. Individuals such as these continue to exceed expectations by supporting this annual event and increasing the funds raised year on year.

Either as part of a team or as an individual, participants in this years’ Triathlon undertook an 800m swim, 20km cycle and 5km run in the picturesque setting of Farran Woods and the National Rowing Centre. There was also a large number of volunteers on hand helping out during the day; at registration, providing supervision on course, manning water stations and most importantly showing support to athletes.

Not only is this Triathlon an amazing fundraiser but it has been a very popular family fun day. This year’s fun day included a number of activities to keep the kids entertained, including a very popular merry-go-round. Autism charity, AsIAm also erected an Autism Friendly Tent at the Triathlon for people to come and take time out and enjoy some calm during the hustle and bustle of the day. Musgrave partners including Mr Tayto, Naked Juices, Clonakilty Food and Glenilen and brands  like Frank & Honest Coffee, Mood Ice Cream, to name just a few, were on hand to feed the participants and their families, while Munster Triathlon Ambassador, Rob Heffernan was in situ cheering on and motivating participants throughout the course of the day.

Managing Director of SuperValu & Centra, Martin Kelleher commented in relation to this event saying, “It is with great pride that I can yet again say the Musgrave Triathlon has successfully raised another substantial amount of money this year, for charities that do such amazing work in our communities. These worthy charities provide constant help and support to those in need, and it is wonderful to see participants from communities all across Ireland once again lace up their runners and don their goggles to take part in such a fantastic event. We have once again welcomed an increased number of participants this year, and all involved are very proud of the support that in turn is provided to the chosen beneficiaries. Working with our SuperValu and Centra retail partners, we are honoured to support Irish charities to raise much-needed funds that will help communities all across the country.”

Funds raised for this year’s chosen charities will be used for;

  • A three-year PHD scholarship programme with Breakthrough Cancer Research, to help them find new treatments for cancer and hopefully save lives.
  • AsIAm to put in place a full-time community support officer. This individual will be available full time for autistic adults and family members to get in touch with and seek guidance and advice from on a whole range of topics such as accessing diagnosis and services, to dealing with challenges around employment, making friends, or living independently.
  • Focus Ireland to support all their students who have come through their service and help them back into third level education, into career path plans, apprenticeships and develop a career for themselves once they have accommodation.

For those who did not take to the starting line on Saturday you still have the opportunity to donate and show your support for these three deserved Irish charities. To donate to these three charities, or for further information on the Musgrave Triathlon visit www.musgrave-triathlon.com

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Musgrave crown ‘Store of the Year’ winners at glittering awards ceremony

Three local SuperValu, Centra and MACE stores have clinched the coveted title of ‘Store of the Year’ at Musgrave’s annual awards event on Friday night (22nd March).

McCool’s SuperValu in Ballymoney claimed the title of SuperValu Store of the Year for a second year. The store, known as the ‘heart of the community’, was recognised for championing local suppliers and causes and consistently keeping local at the forefront.

Boyd’s Centra, Junction One picked up this year’s Centra Store of the Year award. Consistently high standards and a strong sales growth, driven by a strong team, have all contributed to the store’s recent success. It was a family affair for the owners, who pride themselves on high store standards across all of their sites, as the team also picked up MACE Store of the Year for Boyd’s MACE, Toomebridge. The store underwent a substantial development last year, transitioning into a Store of the Future, recently recording its highest week of sales since opening.

Winner: Boyd’s Centra, Junction One

Lilley’s Centra, Dublin Road in Enniskillen was announced as this year’s Newcomer of the Year, sponsored by Cushelle. The awards also saw SuperValu Limavady clinching the crown for Fundraising Store of the Year for Action Cancer for a fourth year and McDonald’s MACE, Lurgan winning Fundraiser of the Year for NI Chest Heart and Stroke, both Musgrave’s charity partners.

For the first time, winners of the Excellence Ireland Quality Association (EIQA) Q Mark Awards were also revealed at this year’s Store of the Year Awards, with two stores being recognised this year: Long’s SuperValu Woodburn and Bradley’s Centra, Maghera.

This year’s awards were hosted by TV presenter Eamonn Holmes, taking place at Culloden Estate and Spa.

Winner: Boyd’s MACE, Toomebridge

The annual awards showcase and recognise all of Musgrave’s 240 independent retailers in Northern Ireland across the SuperValu, Centra and MACE brands. Finalists are selected following several rigorous rounds of performance and standards audits, with the highest accolade being ‘Store of the Year’.

A shortlist of 31 finalists competed in 13 categories, sponsored by Irwin’s, Britvic, Coca-Cola, Denny and Cushelle.

Categories included Fundraising Stores of the Year across all three brands, as well as MACE Store of the Year under and over 18,000 sqft, whilst Centra stores battled it out for Foodmarket and High Convenience retailer awards. SuperValu and Centra finalists competed in the Company Owned categories before the coveted ‘Store of the Year’ titles were awarded.

Speaking at the event, Musgrave Northern Ireland Managing Director, Michael McCormack, said:

“Congratulations to all of our finalists and winners at this year’s Store of the Year Awards. We are proud to be able to recognise those retailers who are breaking new ground and who are redefining convenience.

“Our stores and our retailers are at the very heart of their communities, right across Northern Ireland. They deliver a unique customer offering, setting themselves apart from their competitors with a pioneering approach to retail and their commitment to delivering best-in-class customer service.

 “The Musgrave Store of the Year Awards are a part of a continuous drive to maintain the highest possible retail standards across the company, with the judging process getting more and more rigorous each year.

 “A huge thank you to each and every one of our retailers who work tirelessly to set themselves apart from competitors through hard work, passion and commitment to excellence.”

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Dungiven man crowned SuperValu SuperStar

Andrew Smith walks away with the overall SuperValu SuperStar title at awards ceremony

Andrew Smith from Dungiven has been crowned as the overall SuperValu SuperStar 2018 for his phenomenal fundraising efforts at a glittering awards ceremony in Titanic Hotel, Belfast. He also took home the Fundraising SuperStar title at the emotional ceremony, which recognised over 30 inspirational individuals from across Northern Ireland.

Hundreds of nominations were received for the SuperValu SuperStars competition.  SuperValu has been rewarding community spirit in Northern Ireland with initiatives like this, since 2014.

The grand final was hosted by TV personality, Pamela Ballantine who crowned Andrew the overall SuperValu SuperStar 2018, presenting him with a £1,000 cash prize along with a £1,000 donation to his chosen charity.

Spanning almost a decade, Andrew’s fundraising journey started in June 2009 when he hosted a barn dance to raise money for the Ulster Cancer Foundation, raising over £4,000.  The success of this initial event led him to organise a further 10 dances, booking top local artists including Mike Denver, Nathan Carter and Derek Ryan and raising almost £90,000 for a number of regional charities.

However, ill health has meant that Andrew organised his last event recently, as he explained: “My mind is willing, but my body isn’t as able as it used to be so regretfully, I have had to call it a day on these big events, but what a wonderful way to go!  Being named the SuperValu SuperStar 2018 has given me a huge boost. I was so incredibly shocked to win but absolutely delighted.”

This year’s event introduced a series of new categories, including Young SuperStar, Fundraising SuperStar, Unsung SuperStar, Community Group SuperStar, Social Enterprise SuperStar and Action Cancer SuperStar; to help capture the good work done across a whole spectrum of Northern Ireland society. Winners from each category received awards on the night and a £250 shopping voucher for SuperValu.

Brendan Morgan, aged 12 from Crossgar, won the Young SuperStar category and was also Highly Commended, receiving a prize of £500, for the care he provides to his mother. His mum, a single parent who suffers from a serious illness, nominated him as she wanted to recognise his selfless character, which is inspiring at such a young age.

Receiving the Unsung SuperStar award was Leisa Smith, a photographer from Derry~Londonderry, who donates her spare time to the Lavender Suite in Altnagelvin Hospital, where she offers her photography services to families who have lost their children at birth.

Picking up the Community Group SuperStar award was Tracy Collins from Cookstown, chairperson of Team Aspie, for her work in her local community to support young people with autism and Asperger’s. Team Aspie creates an environment that allows young people to create strong friendships, improve their mental and physical health and participate in workshops.

The Social Enterprise SuperStar award was presented to Lisburn woman, Paula Jennings, founder of Stepping Stones NI. Paula was recognised for her outstanding contribution to the development and success of the organisation, which she has led for 20 years, supporting more than 250 people with learning disabilities in Lisburn and beyond.

Finally, honoured with the Action Cancer SuperStar award was Karen Hargan, a long serving member of the SuperValu Limavady team and an outstanding fundraiser. Already this year, she has helped raise a massive £1,300 for Action Cancer, whilst her popular in-store book sale has helped SuperValu Limavady raise over £25,000 for Action Cancer.

Brendan Gallen, Head of Marketing, Musgrave, said: “We were delighted to announce Andrew Smith as the overall winner at this year’s event.  We were blown away by his exceptional fundraising achievements over the years – to raise such a huge amount for the local community is a massive achievement and he should be incredibly proud of his hard work. He embodies what community is all about for us.

“We realise his health means he can no longer dedicate himself to organising events in the way he used to, but we hope this award goes some way to thanking him for his hard work over the years.

“It was humbling to hear the stories of all 31 of our finalists and to shine a light on them in this way was an honour for everyone at SuperValu.”

SuperValu SuperStars’ media partners are The Sun and U105 and the initiative is sponsored by Denny, Action Cancer, Robinsons and Dove.

For more information and a full list of winners, log onto www.supervalu.co.uk or visit www.facebook.com/SuperValuNI

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