SuperValu, Centra and Mace in Northern Ireland Join Forces with DELI LITES for New Food-to-Go Range

County Down based supplier working with leading NI convenience retailers

SuperValu, Centra and Mace have joined forces with Warrenpoint based Food-to-Go supplier, DELI LITES to launch an exciting new Fresh for You range for stores across Northern Ireland.

The brand-new range, with over 30 product lines including sandwiches, wraps and salads, is now available in 20 stores across the province with further rollouts taking place in the coming weeks.

Commenting on the partnership, Ed Bates, Food-to-Go Category Manager with SuperValu, Centra and Mace said: “Providing fresh food-to-go options for our customers across our network of SuperValu, Centra and Mace stores is at the heart of what we do. We are continually looking for opportunities to work alongside local suppliers and are delighted to partner with DELI LITES for our new Fresh for You range which has been carefully selected to suit a wide variety of tastes. From slim jims and deep fill sandwiches, to gourmet salads and flatbreads – there really is something for everyone.”

DELI LITES is a market leading and award-winning County Down based supplier, making and supplying salads and sandwiches for over 20 years.

Speaking about the new range, Barbara Hawkins, Key Account Manager with DELI LITES said: “We are delighted to collaborate with Musgrave NI to bring this new product range to the market. Our passion for food, innovation and the quality of our products are what drives us as a business and it has been extremely rewarding to work with Musgrave NI who pride themselves in Food Leadership as one of the key pillars of their business. This range will deliver consistently on flavour and quality across the store estate, whilst also injecting innovation and seasonality throughout the year.”

DELI LITES was founded by Brian and Jackie Reid in 1998 and employs 300 people at their production and Food Innovation Hub in Warrenpoint. The business produces over 20 million hand-made sandwiches, wraps and salads annually and distributes across Ireland, UK and Europe.

Share this on...

Recent Centra store openings – Dungannon M1 and River House, Belfast

From l-r: Nigel Maxwell, Centra Northern Ireland Sales Director with Sharon and George Patterson, Dungannon M1 Store Owners[/caption]

We are delighted to announce the recent opening of two new Centra stores in Northern Ireland, Centra M1 Dungannon and Centra River House.

The highly anticipated brand-new store at Dungannon represents an investment of £2.2 million creating 50 new jobs in the area. It opened its doors to the public on Thursday 22nd August providing a welcome stop for those travelling to and from the west of the province. Centra M1 Dungannon marks the second store opening for local businessman, George Patterson of Patterson Oil who already owns Centra Gilford Road in Portadown.

Dungannon follows hotly on the heels of Centra River House which continues the brand’s Belfast City Centre expansion. The store opened to the public on Tuesday 13th August and is located on the ground floor of the new 13-storey building on High Street – the perfect convenience location for the numerous private offices and co-working spaces in the area and a welcome addition to the business community. With £400,000 investment, the new store creates 15 jobs and marks the fourth Centra store for owner Donagh McGoveran – adding to properties in Stranmillis, Malone Road and Donegall Street.

Welcoming the recent developments, Nigel Maxwell Sales Director Centra Northern Ireland said “At Centra, our focus is on redefining convenience – providing our shoppers with a healthier offering and innovative ranges, particularly in food-to go and our Frank and Honest coffee brand. Centra M1 Dungannon and Centra River House are the latest examples of our stores responding to the changing needs of the busy consumer.”

From l-r: Nigel Maxwell, Centra Northern Ireland Sales Director and Donagh McGoveran, River House Store Owner
Share this on...

Frank and Honest opens first stand-alone café

Musgrave is pleased to announce the opening of the first Frank And Honest Gourmet Coffee Company stand-alone café, located on Navan Road, Dunboyne, Co. Meath.

This is a new venture for Frank and Honest, now Ireland’s number one on-the-go coffee brand, and they are delighted to have received such positive feedback already from customers in the local area.

Until now Frank and Honest has only been available within SuperValu and Centra stores, mainly as a take-away option, or with seating areas in some stores.

The brand-new café has been designed with their passion for sustainability in mind. It is fitted with energy efficient appliances and lighting, the packaging is eco-friendly, the coffee grounds are used to fertilise the plants around the café, and of course our Frank And Honest take-away cups and lids are 100% compostable.

Because ‘Frankly my dear, we do give a damn!’

Share this on...

NEW to Centra – A vegan twist on your deli favourites!

Vegan lovers of Ireland rejoice! Responding to consumer trends, Centra has introduced a brand-new vegan range hot from the deli. Whether your vegan, flexitarian or just having a meat-free day, Centra’s new vegan range means everyone can enjoy a tasty treat from the hot deli counter.

The brand-new vegan range has something for all your hot deli craving and includes the delicious Vegan-Bon, a mouth-watering Vegan Breakfast Bap and of course, the classic Vegan Sausage Roll.

The Vegan-Bon is a vegan take on the infamous jambon. This delicious warm pastry is filled with curried cauliflower and sweet potato – perfect any time of the day. It’s a must try for even the most discerning jambon connoisseur!

The Vegan Breakfast Bap is a vegan twist on an Irish staple. This tasty bap is stuffed with a soya-based vegan sausage, a hash brown, mushrooms and topped off with Ballymaloe Relish. Perfect for a Sunday morning treat.

Finally, Centra has re-created the nations favourite delicacy to make the ultimate vegan sausage roll, available in small and large varieties. Yum!

The new vegan deli range is available from 12th August 2019 in selected Centra stores nationwide. For more information, check out

Centra is continuously revolutionizing its instore offering and stays close to their consumers who continue to seek out innovative ranges, healthy alternatives and great quality fresh food when short on time.

Share this on...

Innovation and investment in convenience

As consumer lifestyles get busier and more frantic, the demand for convenience without compromise continues to grow.

As a leader in retail convenience, Musgrave invests in staying ahead of these trends and creating food shopping and eating experiences that are both unique, exciting and quick. Our ambition is to re-define convenience and to offer healthy and nutritious grab-and-go food and drink for the modern shopper.

Centra is Ireland’s number one convenience brand, with nearly 500 stores across Ireland and Northern Ireland. In July two new stores were opened in Northern Ireland, with a total investment from Musgrave of almost £3 million (€3.34million), creating 50 new jobs for people in the local areas.

In Craigavon, Co Armagh more than £2.5 million (€2.8 million) has been invested in a new store with the Greene family, creating 30 new jobs. Meanwhile over £450K (€500K) in investment has been made in a new store in Limavady, Co Derry, with local entrepreneurs, the Wilson family.

Both stores bear the new-look Centra store design which has the modern shopper in mind, with a contemporary style, wide aisles and lower shelf heights designed to improve the shopping experience.

The stores also include Frank and Honest coffee – now the largest coffee brand on the island of Ireland – a hot and cold deli, and, to fit with the public’s more adventurous tastes, a Mex-a-go counter serving up delicious burritos and Mexican style street food.

Crucially the Centra stores include free WiFi so people can access the internet as they grab some food and drink, and in line with our sustainability strategy, the stores feature the latest energy-saving technology such as environmentally-friendly fridges, lighting and state-of-the-art kitchen equipment.

Our expertise in brand innovation coupled with our knowledge and passion for food is what drives our business forward, but the stores would not be successful without the dedicated local family businesses that run them.

Whilst these Centra stores deliver modern convenience, technology and ‘on-trend’ food offerings, our retail partners bring the magic dust that make these enjoyable places to visit and shop with human interaction and local knowledge.

Find out more about Building Better Brands

Find out more about our Partnerships

Share this on...

What would you like to find?

Most popular stories

Noel Keeley appointed as new Musgrave CEO

Musgrave Group plc announced today that Noel Keeley, current Managing…

Drive-Thru First for Convenience Retail Brand

£1 million investment in reimagined Centra Store and Drive Thru…