SuperValu teams up with Irish Dancing group Cairde to Launch ‘Tap to Donate’ Fundraising Campaign to raise funds for AsIAm

Customers can tap to donate €2 at the till from 23rd -25th September to support autism inclusion

With the help of TikTok famous Irish Dancing Group Cairde, SuperValu and AsIAm are hoping to spread the word and encourage the nation to ‘Tap To Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s National Autism Charity, a fundraising drive will take place in all SuperValu stores from the 23rd -25th September. SuperValu is encouraging customers to simply tap to donate €2 at tills when making any purchase across the 23rd,24th; 25th September to help raise much needed funds for AsIAm. Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu- AsIAm Community Support Fund.

Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones and wearables to donate €2 at the till. You can watch the video on Cairde’s TikTok channel here or click here to watch on their Instagram.

Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy and support programmes. Additionally, the Community Support Team will establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps. To donate online follow this link:

Commenting on the campaign CEO of AsIAm Adam Harris said, “SuperValu continues to support the autism community and make it their mission to support autism inclusion. We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”

Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. SuperValu continues to support the autism community and help create more inclusive communities across a range of initiatives including learning resources, awareness campaigns, community support seminars and autism friendly shopping in-stores. Together with AsIAm, SuperValu are on a journey to build more inclusive communities around Ireland.

Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23rd and 25th September. We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase. All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland. Every single euro raised will enable us to deliver better support through AsIAm.

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Musgrave MarketPlace raises €48,000 for The Alzheimer Society of Ireland in 2020

The money raised will go towards support services for both families and people with dementia to ensure no one has to face the disease alone.

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail, and SME businesses, is delighted to announce it raised €48,000 for the Alzheimer Society of Ireland in 2020. Funds raised by Musgrave MarketPlace will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia to ensure no one has to face dementia alone.

Musgrave MarketPlace also announced this morning it will continue its partnership with The Alzheimer Society of Ireland in 2021, with an ambition to raise an additional €60,000 for the Charity. Overall Musgrave MarketPlace has raised over €270,000 for its charity partners since 2017.

Due to Covid-19, colleagues were faced with the challenge of fundraising and raising awareness in new and innovative ways in 2020, with extra precautions taken to ensure the safety of all colleagues and customers. Colleagues got creative organising virtual coffee mornings, a cyber cycle, online games, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace sites nationwide.

The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services. Covid-19 has had a huge impact on the adults and families who rely on The Alzheimer Society of Ireland. Throughout the pandemic The Alzheimer Society of Ireland has continued to provide essential support with home care services, dementia advisers, national helpline, and online family carer training. And each day 30 people are diagnosed with dementia in Ireland – services of the Alzheimer Society of Ireland therefore have never been more important.

Commenting on the announcement, Michael McCormack, Managing Director at Musgrave MarketPlace said: I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising this money in unprecedented circumstances. Now more than ever, it’s important that charities like The Alzheimer Society of Ireland are supported. Throughout 2020, we have seen the amazing work they do to support both families and people with dementia. To date we have raised over €48,000 and look forward to continuing our partnership with The Alzheimer Society of Ireland in 2021.’

Pat McLoughlin, CEO of The Alzheimer Society of Ireland said: “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The €48,000 the team worked so hard to raise during very difficult times will be used to fund vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need. We are heavily reliant on donations to provide our services, so we are very grateful to everyone at Musgrave MarketPlace.”

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Musgrave ‘Tri’ and Succeed in Raising Much Needed Funds for Irish Charities

Over €200k Raised For Three Charities at Musgrave 2019 Triathlon

The annual Musgrave Triathlon took place on Saturday, 31st August at Farran Woods, Co. Cork with more than 130 teams lacing up their runners, donning their goggles and jumping on their bikes on behalf of the 2019 chosen charities; Breakthrough Cancer Research, AsIAm and Focus Ireland.

Since its inception 18 years ago the Musgrave Triathlon has raised an outstanding €4.6 million to support Irish charities make a difference in our communities. This year alone an astonishing €200k was generated for three extremely worthy causes. In the summer months leading up this charity sporting challenge, there were also many Musgrave departmental fundraising events to further increase the sum of money raised. The Musgrave Supply Chain team raised €1,890 through their ‘The Grazing Table’ breakfast pop-up and concert ticket raffle, while the staff in the Cork Warehouse were not afraid of getting their hands wet and raised €1,670 with a dunk tank & raffle. Other staff fundraising activities included a Treadmill Challenge covering 81km, Long Puck, Pre-loved Dress Sale, Long Table Lunch and many more.

This years’ charities, Breakthrough Cancer Research, AsIAm and Focus Ireland, are a constant pillar of support for so many communities throughout Ireland, and this fundraising drive allows them to provide even better services throughout the country. Since the first Musgrave Triathlon in 2002, the sheer generosity of the Irish public is evident through the strong participation and commitment of their retailers, suppliers, staff, participants and volunteers. Individuals such as these continue to exceed expectations by supporting this annual event and increasing the funds raised year on year.

Either as part of a team or as an individual, participants in this years’ Triathlon undertook an 800m swim, 20km cycle and 5km run in the picturesque setting of Farran Woods and the National Rowing Centre. There was also a large number of volunteers on hand helping out during the day; at registration, providing supervision on course, manning water stations and most importantly showing support to athletes.

Not only is this Triathlon an amazing fundraiser but it has been a very popular family fun day. This year’s fun day included a number of activities to keep the kids entertained, including a very popular merry-go-round. Autism charity, AsIAm also erected an Autism Friendly Tent at the Triathlon for people to come and take time out and enjoy some calm during the hustle and bustle of the day. Musgrave partners including Mr Tayto, Naked Juices, Clonakilty Food and Glenilen and brands  like Frank & Honest Coffee, Mood Ice Cream, to name just a few, were on hand to feed the participants and their families, while Munster Triathlon Ambassador, Rob Heffernan was in situ cheering on and motivating participants throughout the course of the day.

Managing Director of SuperValu & Centra, Martin Kelleher commented in relation to this event saying, “It is with great pride that I can yet again say the Musgrave Triathlon has successfully raised another substantial amount of money this year, for charities that do such amazing work in our communities. These worthy charities provide constant help and support to those in need, and it is wonderful to see participants from communities all across Ireland once again lace up their runners and don their goggles to take part in such a fantastic event. We have once again welcomed an increased number of participants this year, and all involved are very proud of the support that in turn is provided to the chosen beneficiaries. Working with our SuperValu and Centra retail partners, we are honoured to support Irish charities to raise much-needed funds that will help communities all across the country.”

Funds raised for this year’s chosen charities will be used for;

  • A three-year PHD scholarship programme with Breakthrough Cancer Research, to help them find new treatments for cancer and hopefully save lives.
  • AsIAm to put in place a full-time community support officer. This individual will be available full time for autistic adults and family members to get in touch with and seek guidance and advice from on a whole range of topics such as accessing diagnosis and services, to dealing with challenges around employment, making friends, or living independently.
  • Focus Ireland to support all their students who have come through their service and help them back into third level education, into career path plans, apprenticeships and develop a career for themselves once they have accommodation.

For those who did not take to the starting line on Saturday you still have the opportunity to donate and show your support for these three deserved Irish charities. To donate to these three charities, or for further information on the Musgrave Triathlon visit

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SuperValu strengthens its commitment to Autism Friendly Communities by announcing 11 more towns on the Journey to becoming Autism-Friendly

71% of the autism community believes awareness and understanding of autism has increased

Thursday, 19th September 2019 – SuperValu has announced an additional 11 towns on the journey to becoming autism-friendly, continuing to advance its national campaign in partnership with AsIAm, Ireland’s national autism charity and advocacy organisation. The towns include Clane, Bray, Greystones, Wicklow Town, New Ross, Skerries, Lucan, Castlebar, Mallow, Listowel and Tralee.

In conjunction with the announcement, a survey conducted by AsIAm showed that presently the autism community does not find society accessible, understanding and inclusive – but that simple steps could be taken to help change this. A total of 240 people were surveyed who either have autism or know someone closely who does. Those surveyed were asked several questions about their perception of how autism is recognized and understood in retail and in the wider community.

  • 97% of respondents believe that the general public do not understand enough about autism.
  • 89% believe it is important that the general public is educated about autism.
  • 90% say that it is important that their community is autism-friendly.

Despite the majority of those surveyed claiming that the public do not understand enough about autism, 71% believe awareness and understanding of autism has increased in Ireland in the last year. On this, AsIAm CEO Adam Harris says that “awareness and understanding of autism needs to shift to acceptance and support”.

Even more striking were the answers offered by those surveyed in relation to their shopping experiences:

  • 82% believe that most businesses or organizations in their community do not provide the necessary tools to help them participate.
  • However, 62% said they had shopped in an autism-friendly store.
  • 79% believe that most businesses or organizations in their community do not provide a supportive sensory environment which meets their needs.
  • 88% say that if a community was officially autism-friendly it would make them more likely to visit there.

Simple measures can be the difference between exclusion and inclusion, and the survey showed it wouldn’t take a lot for people with autism to have their experiences improved. For example, 50% of respondents said that even if staff were understanding of autism it would greatly improve their experience.

SuperValu are pioneering these changes in-store, and they have also been the enabler in trying to make communities autism-friendly in general through their Autism Friendly Towns campaign. In its first year, the campaign has grown significantly in scale. Having begun as one town in Clonakilty, Co Cork it is outstanding to now welcome these additional 11 towns. The aim of this campaign is to communicate the message that communities fully accessible for autistic people are stronger, more sustainable places to live.

Martin Kelleher, SuperValu Managing Director commented, “As a business, we are on a journey to help make our communities more autism-friendly. Today’s announcement of 11 more towns joining our campaign shows that our roadmap for change is working hard and delivering more inclusive communities. But the work doesn’t stop there. Over 100 of our Supervalu stores offer autism-friendly shopping times, with reduced lighting and less noise. In addition, we are hosting community events and awareness campaigns working with AsIAm, to drive the autism awareness message and make sure more and more communities join us in our aim of becoming an autism-friendly nation.”

AsIAM CEO Adam Harris added, “As Ireland’s National Autism Organisation we are proud to have developed a robust but achievable framework for communities to become autism friendly, in partnership with our colleagues in SuperValu. Autistic people live, work and play in every community across the country. Too often a lack of understanding prevents autistic people from fully participating and contributing to the community. Small steps can make a big difference and communities working together to increase understanding and improve accessibility will bring about happier, healthier lives for autistic people. We look forward to supporting these towns as they go on the journey towards our accreditation.” Adam hosts the AsIAm National Conference taking place this weekend in Malahide, Co. Dublin.

SuperValu’s ambition is to build more inclusive communities across Ireland and their work with AsIAm has allowed them to ensure that they use their unique position in the heart of Irish towns to make positive changes across the entire community. The retailer is committed to raising understanding and awareness of autism among its customers and staff. With over 50,000 families in Ireland living with autism, those affected face barriers to inclusion because of the attitudes of people who may not have first-hand experience of autism.

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Champion Health Promotion in Your Local School & They Could Win £5,000 worth of Sports Equipment from SuperValu and Centra Northern Ireland

  • SuperValu and Centra join forces with Action Cancer to help deliver Health Action Schools Programme and increase awareness of healthy lifestyle choices.
  • Parents can nominate schools taking part in the Health Action Programme to have a chance of winning £5,000 worth of sports equipment.
  • In addition, SuperValu & Centra continue to support Big Bus Services, driving home early cancer detection across the province.

Leading convenience retailers SuperValu and Centra are calling for your help to encourage local schools to avail of Action Cancer’s Health Action Programme. The initiative is all about encouraging young people to make healthier lifestyle choices. In operation since 2003 and having worked with nearly 500,000 pupils so far across Northern Ireland, the programme operates both at primary and secondary level and is delivered by a team of health promotion experts. You can express your interest by visiting, emailing or call 028 9080 3370.

Furthermore, for the 2019-2020 school year, SuperValu and Centra are offering a prize of £5,000 of sports equipment to one of the schools participating in the Health Action Programme to incentivise registration and participation. To be in with a chance of winning, parents just need to nominate their school through entry forms provided on every Health Action Programme visit.

Speaking today, Michael McCormack Managing Director of SuperValu and Centra NI said:

“Delivering a healthy lifestyle message to today’s younger generation is important and something we at SuperValu and Centra passionately support. Encouraging healthier lifestyles in younger years can reduce the risks of cancer in later life, so our focus is in raising as much money as possible across our store network and head office to enable Action Cancer to continue providing this fantastic service”.

SuperValu & Centra also announced that Action Cancer’s Big Bus Service will now include Centra stores on its route for 2019. In the first half of 2019, the money raised by both retailers has enabled the Big Bus to travel to over 113 locations, provide over 1,200 MOT Health Checks and over 2,400 breast screenings, with an average of 6 women diagnosed with Breast Cancer per 1,000 women screened.

Michael McCormack continued:

“We are delighted to be working with Action Cancer to further extend the reach of the valuable services on offer. The Big Bus is an integral part of the work of Action Cancer delivering many success stories in terms of early detection and prevention. Our SuperValu retailers are a staple fixture on the Big Bus calendar and we are delighted to be extending the reach to our Centra stores too.

Gareth Kirk, CEO of Action Cancer, said:

“The schools Health Action Programme is an excellent initiative, empowering local children to make the right choices when it comes to their health and lifestyles. It is a natural fit that SuperValu stores, like their Centra neighbours, are now involved in endorsing this programme and promoting it within their local areas. 

The Big Bus mobile detection unit brings a life-saving service to our communities. The Big Bus has visited SuperValu stores for many years now and appointments have always been very strong during these visits, bringing early prevention, detection and support services to their customers staff and wider community. We’re delighted to see Centra stores join the visit schedule in 2019/2020”.

SuperValu and Centra have been partnering with Action Cancer since 2001 and are working towards raising one of the largest amounts ever by a company for an individual charity in Northern Ireland. By the end of 2019, the total raised for Action Cancer via the charity partnership will reach an outstanding £3 million.

To find out more about the Health Action Programme read more here. The full list of SuperValu and Centra store visits for the Big Bus can be viewed here. Screenings and health checks for both men and women are available to book online.

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SuperValu celebrates 10 years as GAA partner

SuperValu, Ireland’s leading retailer with over 220 stores nationwide, launched their 10th year as sponsor of the GAA Football All-Ireland Senior Championship.

Joined by their GAA ambassadors – Dublin’s Bernard Brogan, Mayo’s Andy Moran, Galway’s Damien Comer, Cork Captain Doireann O’Sullivan and former Cork star Valerie Mulcahy – SuperValu revealed that they will contribute over €2.6 million to the GAA and GAA Clubs across the country, this year. Throughout their 10 years as GAA sponsor, SuperValu has contributed over €18 million to aid the development of our national sport.

Speaking about the launch, Ray Kelly, SuperValu Marketing Director, said: “Our partnership with the GAA has been a fantastic fit for SuperValu, over the past 10 years. From GAA to Tidy Towns, SuperValu prides itself on being a valued member of every community in which we operate. Our GAA partnership has allowed us to support the development of the game – from where it all begins at grassroots level in towns and communities across Ireland, to players who represent their parish and county. We are very proud to have been on this journey for the past decade and we look forward to continuing our support.”

As part of their sponsorship activity this Championship season, SuperValu will work with its ambassadors and the GAA community, to explore what it is that makes GAA so unique. The importance of “Where you’re from” and the passion it generates through both players and fans will be explored through SuperValu’s 2019 GAA campaign. The new campaign is sure to turn heads as it takes a look behind the scenes to highlight the real resilience of players, managers and supporters – what really keeps them coming back and on the pitch.  SuperValu will demonstrate how our communities and our involvement in GAA, helps to shape the people and players we become – how community is paramount, how community pride never leaves us and how where you’re from is truly engrained in our personal identities.

Also, to celebrate their sponsorship milestone, SuperValu announced the ‘SuperValu Community Pitch’ initiative. Open to all GAA clubs from August, ‘SuperValu Community Pitch’ is a bursary, set up to assist clubs with essential maintenance works, or facilities upgrades. Whether its upgrading changing rooms, investing in new lighting or purchasing a long-overdue piece of grounds-keeping equipment SuperValu wants to hear from clubs who need a helping hand.

“GAA and GAA clubs are such an integral part of our communities and our national identity. As we constantly strive to be champions of our communities, we are thrilled to introduce our ‘Community Pitch’ initiative. Club members and volunteers do such fantastic fundraising work, to improve their clubs and facilities but it’s hard to keep knocking on the same doors. With the introduction of this initiative, we will be able to help make a real difference by assisting some of those clubs with their maintenance works and upgrade plans,” Ray Kelly added.

For further information, check out

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Musgrave MarketPlace surpasses half a million mark for meals donated to Irish charities through FoodCloud

Musgrave MarketPlace, Ireland’s only 100% Irish owned national wholesale supplier to foodservice, retail and SME businesses across Ireland, is proud to announce this morning that since 2016 it has donated over 550,000 meals to charities in Ireland through its partnership with FoodCloud. This donation equates to 250 tonnes of food and a saving of €750,000 to Irish charities

Through its food donations, that would otherwise have been diverted to landfill, Musgrave Marketplace has prevented over 800,000 kilos of CO2 emissions from entering the earth’s atmosphere and damaging the environment. As food waste is a huge contributor to climate change, Musgrave Marketplace is committed to doing everything possible to build a more sustainable future and its partnership with FoodCloud is a key focus for the business.

FoodCloud is a social enterprise that connects businesses with surplus food to charities in their local communities via a software platform, allowing them to donate food easily, directly to charities that need it. Since Musgrave MarketPlace established its partnership with FoodCloud in 2016, a variety of Irish charities have been able to reduce weekly food costs by an average of 30%.

Musgrave MarketPlace now donates from their Central Distribution Centre in Blanchardstown as well as their seven branches nationwide. It also contributes to achieving one of the many commitments set out in the Taking Care of Our World, the Musgrave 2020 sustainability strategy which commits to alleviating food poverty by supporting food re-distribution charities.

Musgrave MarketPlace donates surplus food from their 7 branches directly to Irish charities through the FoodCloud app. Donation details are entered in to the app before 9am each morning and the charity will then respond to this notification. Each branch will get an update via the app by 10am, and donations are collected between 11am-12pm.

Catherine Lambe, Human Resources Director at Musgrave Marketplace, commented on the initiative: “Musgrave MarketPlace is proud to announce that it has donated over 550,000 meals to charity through its partnership with FoodCloud, saving charities nationwide over €750,000. Through our partnership with FoodCloud we have helped provide quality, fresh produce to some of the most vulnerable people in our communities.  Rediverting our food surplus to FoodCloud has not only helped local charities but it has also reduced our C02 landfill by 800,000 kilos. We look forward to continuing our partnership with FoodCloud.”

Aoibheann O’Brien, co-founder at FoodCloud commented “Musgrave MarketPlace has been a key contributor in FoodCloud’s efforts in reaching many organisational goals since the partnership began. To surpass the 550,000th meal donation mark in such a short period of time is testament to the effort put in and the work carried out by the dedicated staff at Musgrave MarketPlace. Musgrave MarketPlace is an excellent example of an organisation that has expanded its operation with us over the years, rolling out FoodCloud to its branches outside Dublin and as a result, FoodCloud has now donated over half a million meals to local charities. We look forward to working in partnership with Musgrave MarketPlace for many years to come.”

FoodCloud was established in 2013 with one store in Dublin city and has grown to enable businesses across the UK and Ireland to donate their fresh, surplus food to people in need and make a meaningful contribution within the communities they operate.”

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Musgrave Wholesale Partners raises €88,000 for Irish Cancer Society

Money raised will support the vital work of the Cancer Night Nurse service

Musgrave MarketPlace, Ireland’s leading wholesale supplier to foodservice, retail and SME businesses, is delighted to announce that it has raised €88,000 for its 2018 charity partner, the Irish Cancer Society.

The monies raised by Musgrave MarketPlace will now be used to support the compassionate and caring work carried out by the Cancer Night Nurse Service in Ireland. Cancer night nurses provide end of life care for cancer patients and their families in their own home during what can be a difficult and anxious time.

The Cancer Night Nurse Service is funded entirely by donations and over 1,800 patients throughout Ireland use the Night Nursing service, with the nurses providing 7,300 nights of care each year.

To raise the money for this vital service, hundreds of events were held by Musgrave MarketPlace colleagues across the country. The team was tasked with creating fundraising ideas which included bake and cake sales, table quizzes, spin-a-thons (travelling over 420km in total), collection days and raffles. A team of nine colleagues in Galway even took part in skydive raising over €4,000!

Commenting on the announcement, Noel Keeley, Managing Director of Musgrave MarketPlace said: I am proud to announce that in 2018, Musgrave MarketPlace raised €88,000 for our charity partner, the Irish Cancer Society. At the beginning of last year, we set ourselves a target of €60,000 and I am delighted to say we surpassed this goal.

The funds raised will support the brilliant work carried out by the men and women of the Cancer Night Nurse Service, a truly remarkable service provided to cancer patients and their families during a difficult time. I would like to thank the entire team for raising this remarkable amount of money and for the huge amount of time, effort and creativity that was put in to each fundraising initiative and to all our customers who supported us and donated.”

Averil Power, CEO Irish Cancer Society said: On behalf of the Irish Cancer Society, I would like to say a huge thank you to Musgrave MarketPlace. The €88,000 that the whole team worked so hard to raise will now be used to support the incredible work of our night nurses. Over 1,800 patients throughout Ireland use the Night Nursing service, with the Night Nurses providing 7,300 nights of care each year. We rely solely on donations to fund this vital service and we are very grateful to everyone at Musgrave MarketPlace for their generosity’

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