Toy Show Hero Adam King teams up with SuperValu and Centra to share his Hug cards

Cards go on sale on 5th February with all proceeds going to CHI Temple Street and Cork University Hospital Charity

#AdamsVirtualHug

He stole the nations hearts when he appeared on The Late Late Toy Show last year. Now six-year-old Adam King from Co. Cork will be helping you steal the hearts of others with his very special ‘Hug For You’ card that will be on sale exclusively at SuperValu and selected Centra stores from Friday 5th February. Adam has teamed up with the retailers this Valentine’s to help the nation give their very own special hug to those who really need it at this time. All proceeds from the cards will go to CHI Temple Street and Cork University Hospital Charity.

The card, decorated with Adam’s very own virtual hug (©Adam King, 2020) artwork that he debuted on the Toy Show, is the perfect hug in an envelope when so many will have been apart for so long. Whether it’s simply a hug for your other half, the grandparent you can’t wait to be reunited with or even just to reach out to someone that you care about or miss, it will be sure to bring a smile to the recipient’s face, all while raising money for two great causes.

In his efforts to support people’s mental health in these challenging times Adam encourages senders of his card to write personal messages on the hug inside the card. Recipients are encouraged to cut out the hug after Valentines and display somewhere that brings them hope and joy.

The limited-edition cards are retailing at €3.99 and are on sale from Friday 5th February at SuperValu and selected Centra stores.

Speaking about the initiative, David King, father of Adam, said; “Adam has been a patient of these hospitals since the day he was born, so we have experienced first-hand the amazing work they are doing. We are delighted to partner with SuperValu and Centra to support their work in this way. The values of these companies, supporting community and accessibility align greatly with our own. Additionally, we hope the card will bring some much need joy to people’s lives in these challenging times of disconnect.”

Ray Kelly, Marketing Director at SuperValu and Centra, added; “We couldn’t be happier to be teaming up with Adam King – an incredible boy that was a real inspiration on The Late Late Toy Show last year bringing happiness and joy into the homes of the nation with his infectious positive attitude and personality. Through his Hug Card initiative, we hope that we will help bring some of this happiness and positivity into people’s lives, something we could all do with a little more of at this very difficult time, all while raising much needed funds for two very worth charities”

To get your ‘Hug For You’ card make sure to drop into your local SuperValu or selected Centra stores from 5th February. For more information see www.SuperValu.ie or www.Centra.ie. Cards have been created with the assistance of Garlanna Cards, an Irish card producer in Co. Wicklow.

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Donncha O’Callaghan joins forces with Centra to help Ireland Live Well

Rugby legend Donncha O’Callaghan was announced yesterday as the new ambassador for Centra’s healthy living initiative, Live Well.  The Live Well plan encourages people to make simple changes to their lifestyle, aiming to make healthy living as easy as possible. Centra are encouraging people to live well, while still making the most of every day.

Live Well is a complete wellbeing plan for a happier healthier you; it’s not about calorie counting, weigh-ins or a restrictive regime.  It’s a simple to follow plan that can fit into any lifestyle, it can be done anywhere with no equipment needed, all ages and abilities are catered for and best of all, it’s free. There are a variety of plans depending on ability, all of which include weekly tips and goals, exercise plans, healthy recipes and daily step challenges. Each 12 week plan was devised by fitness expert Pat Divilly with the help of Donncha O’Callaghan, and is free to sign-up to on www.centra.ie/live-well.

Rugby legend and Centra's Live Well Ambassador Donncha O'Callaghan launches Centra's health living initiative.
Pictured: Rugby legend and Centra’s Live Well Ambassador Donncha O’Callaghan launches Centra’s health living initiative, which encourages people to make simple changes to their lifestyle to make healthy living as easy as possible. Sign up on Centra.ie/livewell

Speaking at the launch, Centra’s new Live Well ambassador Donncha O’ Callaghan said “We all lead hectic lives! The beauty of the Live Well plan is that it’s tailored to help you make simple changes to your everyday routines to help you get the most out of life; it’s nothing too complex or preachy. The plans include everything you need for a healthy lifestyle so living well couldn’t be easier; sign up now on www.centra.ie/live-well.”

The Live Well plan is about making small changes that improve your overall wellbeing and leave you feeling happier and healthier.  For more information, go to www.centra.ie/live-well.

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