SuperValu teams up with Irish Dancing group Cairde to Launch ‘Tap to Donate’ Fundraising Campaign to raise funds for AsIAm

Customers can tap to donate €2 at the till from 23rd -25th September to support autism inclusion

With the help of TikTok famous Irish Dancing Group Cairde, SuperValu and AsIAm are hoping to spread the word and encourage the nation to ‘Tap To Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s National Autism Charity, a fundraising drive will take place in all SuperValu stores from the 23rd -25th September. SuperValu is encouraging customers to simply tap to donate €2 at tills when making any purchase across the 23rd,24th; 25th September to help raise much needed funds for AsIAm. Money raised by customers over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu- AsIAm Community Support Fund.

Cairde have created a video for the campaign to encourage people of all ages across to get in-store and tap their cards, phones and wearables to donate €2 at the till. You can watch the video on Cairde’s TikTok channel here or click here to watch on their Instagram.

Funds raised will support the work of the AsIAm Community Support Team, which works directly with autistic people and their families through a range of information, advocacy and support programmes. Additionally, the Community Support Team will establish a AsIAm-SuperValu Community Support Fund which will allow local community groups around Ireland to apply for small grants empowering them to run projects such as social groups, subsidised therapies, group therapies and activity camps. To donate online follow this link: asiam.ie/donate

Commenting on the campaign CEO of AsIAm Adam Harris said, “SuperValu continues to support the autism community and make it their mission to support autism inclusion. We are delighted they are hosting this Fundraiser across all stores as money generously donated by customers will be used to support our advice, guidance and support programmes for the autism community and will also enable us to establish a new fund to support local projects supporting autistic people across Ireland.”

Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. SuperValu continues to support the autism community and help create more inclusive communities across a range of initiatives including learning resources, awareness campaigns, community support seminars and autism friendly shopping in-stores. Together with AsIAm, SuperValu are on a journey to build more inclusive communities around Ireland.

Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to continue to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to support autism inclusion, because community includes everyone we are looking forward to our fundraising event taking place in all stores between the 23rd and 25th September. We encourage customers to support the campaign and tap to donate €2 at the tills when they’re making a purchase. All money raised will go directly to AsIAm to support local communities around Ireland and will help empower autistic people and relieve the pressures faced by many people and families around Ireland. Every single euro raised will enable us to deliver better support through AsIAm.

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SuperValu & AsIAm launch “Say yes to autism acceptance” campaign

AsIAm asking public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic and share #AutismMonthSayYes on social media channels

Too often autistic people face invisible barriers because of how the world works and the judgement and attitudes of others. They are so used to being told ‘No’. And so, to mark Autism Awareness Month in April SuperValu & AsIAm have teamed up to launch “Say Yes to Autism Acceptance”. The aim of the campaign is to encourage people to say ‘Yes’ for a change: Yes to employment, Yes to education and Yes to community inclusion. The campaign will include a “Say Yes to Autism Acceptance” guide with 10 ways to say yes to Autism Acceptance, which will be available in SuperValu stores throughout World Autism Month in April.

As part of the campaign, AsIAm is asking the public to donate on asiam.ie/donate as queries to its service increase by 280% on the same period prior to the pandemic, and share #AutismMonthSayYes on social channels.

At least 1 in 65 people in Ireland are autistic and nearly 300,000 people have an immediate family member on the autism spectrum. Autistic people are as diverse as the society we live in and are already making contributions to communities across Ireland. World Autism Month is an opportunity to recognise and celebrate the autism community and create more inclusive communities by expanding knowledge, understanding and acceptance. AsIAm and SuperValu are on a journey to build more inclusive communities across Ireland.

Commenting on the campaign CEO of AsIAm Adam Harris said, World Autism Month is an important milestone each year, aiming to create awareness and understanding so we can have a more inclusive society.  It is particularly important this year as we see the enormous impact COVID-19 is having on autistic people. Many autistic people and their families are experiencing major challenges having not been prioritised or meaningfully supported through COVID-19. The loss of routine and structure and the closure of essential services has had a long-term impact. Our community will need significant support to come through this period.

“As we look to the future and as we emerge from this awful pandemic we do not want to go back to the “old normal”, rather we want a brighter, more inclusive society which is fair to autistic people. Many people in our community are used to being told no from a very young age – no you can’t make friends, no we can’t provide you with the support you need and no, you can’t get a job. Since COIVD-19, we have all looked at how we can do things differently, and we should look at how people with autism are treated. We have an amazing opportunity to create a society which is not merely aware of autism but rather truly accepts autistic people – valuing our contribution, meeting our needs and working together.

“We are proud to be working with SuperValu this World Autism Day to ask people around Ireland to say yes to their 78,000 friends, family members and colleagues who are autistic and yes to their 300,000 mums, dads, husbands, wives and siblings. We can all achieve this by committing to small changes to make our communities more inclusive, by sharing our commitment online with #AutismMonthSayYes and critically, you can donate to AsIAm, Ireland’s National Autism Charity, to help us support the autism community through COVID-19 and beyond.”

SuperValu is dedicated to making communities around Ireland more inclusive and is leading the way in autism-friendly shopping by continuously raising understanding and awareness of autism among its communities, customers and staff. Ian Allen, Managing Director, SuperValu said “Our partnership with AsIAm is hugely important and we are so proud to be able to build on the impactful work done with AsIAm in stores and communities around Ireland. To continue our mission to make Ireland more inclusive the “Say Yes to Autism Acceptance” Guide will be available in all stores throughout April. The guide aims to help to create awareness and understanding and provide practical guidance so our communities can better support autistic people and their families. We encourage people to pick up a guide in store, support AsIAm services by donating and join us in creating a more inclusive society.”

10 ways you can help to say Yes to Autism Acceptance:

  1. Being clear
  2. Being patient
  3. Reaching out
  4. Being aware of the sensory environment
  5. Fill in the gaps
  6. Being accepting
  7. Watch your language
  8. Challenge stigma and bullying
  9. Listening and learning
  10. Seeing our abilities
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