Drinks Inc. Celebrates 20 Years in Business

Ambitious plans for expansion as part of Musgrave Group

Drinks Inc. is celebrating a landmark 20 years in business. The company is now an integral part of the Musgrave Group in Northern Ireland, following its acquisition in 2019, and has set out ambitious growth plans to further expand its footprint in the beverage sector.

Musgrave Wholesale Director Richard Mayne, who leads the team at Drinks Inc., commented on the business milestone –

“Twenty years in business is a fantastic achievement and is testament to the strong team in place at Drinks Inc. This industry knowledge, combined with Musgrave’s longstanding track record in foodservice and retail, is a perfect pairing as we continue to expand our position in the alcohol market.”

Established in 2001, Belfast based Drinks Inc. is one of the largest and fastest growing drinks distributors on the island of Ireland. With a portfolio of over 1,000 products covering spirit, wine, beer and soft drink categories, their range and offer has been key to this growth. In addition, the company is also the exclusive agent for a large number of premium brands and wineries, including Teeling Whiskey, Mionetto Prosecco and market leading wine brands such as Isla Negra and Trivento Reserve.

Drinks Inc’s customer-focused sales team supported by a dedicated in-house logistics team allows them to offer a ‘one-stop-shop’ for all alcohol needs. This, in conjunction with no delivery charges and no minimum order size, has helped facilitate unrivalled customer service over the years.

While the pandemic brought many challenges for the business, Richard is quick to praise the team for their support to the industry –   

“While the 2020 lockdowns were extremely challenging for the on-trade, we made a commitment to keep our sales teams on the road. This ensured they could stay engaged and assist our customers throughout the uncertainty.’’

“Furthermore, with the hospitality sector now opened again, we have been able to hit the ground running with our plans, working as a trusted partner with our customers and collectively coming back stronger.”

“At the same time within the off-trade, we have clearly seen significant increases in volume over the last 14 months and again, by maintaining our presence in the market we have been able to tailor our offer to meet the needs of new and existing customers.’’

The Drinks Inc. anniversary month coincides with the reopening of local hospitality in Northern Ireland following the easing of lockdown restrictions. With many exciting developments in the pipeline, the team will be able to further engage with customers and help them navigate the demands of the post-Covid environment.

Looking to the future, Richard continues:

“We’re now confident that building on the 20 years of industry experience and with the recent additions to the team and portfolio, we’re in a fantastic position to take Drinks Inc. to the next level.”

As part of the ambitious growth plans, the Drinks Inc. team is expanding with the announcement of Tom Kinnier as Sales Manager and Peter McBride as Wine Specialist.  Collectively Tom and Peter bring a breadth of industry experience and product knowledge.

In conclusion Richard summarised:   

“We are hopefully coming through the far side of the pandemic and on behalf of all the team, I would like to praise the resilience of our customers and thank them for their ongoing support during this extraordinary period of trading.’’

 

Photos: (Top) Celebrating 20 years in business are the sales team at Drinks Inc with Musgrave wholesale director, Richard Mayne (front centre). (Bottom L-R) Tom Kinnier, sales manager; Peter McBride, wine specialist and Richard Mayne, wholesale director of Drinks Inc.

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SuperValu Reaches 25 Year Milestone in Northern Ireland

SuperValu Reaches 25 Year Milestone in Northern Ireland

Local retail brand at the heart of communities supporting almost 2,000 jobs

SuperValu, part of the Musgrave retail and wholesale group, is celebrating 25 years in Northern Ireland. With the first store on Belfast’s Kings Road to the most recent addition, Wilson’s SuperValu on the Garvaghy Road in Portadown, the chain now operates 37 stores across Northern Ireland.

In March 1996, Musgrave acquired four shopping centres and a supermarket – Belfast’s Kings Road, Downpatrick, Carrickfergus and Banbridge. These were to become the first of many SuperValu stores in Northern Ireland and then in June 1997, the group acquired 21 Wellworth stores which significantly expanded the network.

Nigel Maxwell Sales Director for SuperValu in Northern Ireland said –

 “At SuperValu, we are proud to mark our 25th year in Northern Ireland. Our colleagues and retail partners are embedded in the local communities they serve – providing customers with value, choice and convenience.  

“A key component of our strategy is supporting local and it is our collaborative approach with the outstanding local producers and suppliers that have ensured our shelves remained stocked and our customers happy.” 

SuperValu works with over 3,000 local farmers, in partnership with over 140 local suppliers and sell nearly 3,000 local products across their stores.  With impressive state-of-the-art store layouts and a strong emphasis on bringing new and innovative products and ranges to stores, SuperValu is leading the way in shopper experiences.

Nigel Maxwell continues –

 “Over the years, our focus has been on meeting the changing needs of today’s shoppers which has meant reimaging the look and feel of our stores. Despite the challenges of last year, we opened new stores in Ballynahinch and Portadown which followed revamps in Lisburn, Fruitfield and Aughnacloy. In addition, SuperValu Portstewart will be undergoing an extensive refurbishment later this year and I’m sure the local customers will be impressed.”

Local partnerships are at the heart of SuperValu and there is a strong emphasis on helping support local initiatives and charities. SuperValu, along with Centra, has been partnering with Action Cancer since 2001 and to date has raised over £3.1 million.

“At SuperValu, we have a very strong community focus and we wanted to reflect that, not only in the services we offer and food and drink that we sell, but also in the charities with whom we choose to work with. Our partnership with Action Cancer is one we are extremely proud of and to see the relationship grow and flourish over the years is testament to the commitment of our colleagues, stores and customers.”

To celebrate the 25-year milestone, the brand is giving away 25 prizes throughout March across their social media platforms as well as providing customers with some fantastic deals in store.

SuperValu’s 37 stores are located across Northern Ireland, for further information visit www.supervalu.co.uk/store-locator/.

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