Supporting communities
As Ireland’s largest private sector employer, and a business that feed one in three people every day we can apply scale, innovation and investment locally to inspire communities to respond to the climate emergency, and we can amplify the positive impact of grassroots action across the island of Ireland. Our retail partners are at the heart of the communities they serve, putting them in a unique position to support local projects and causes.
Sustainable initiatives like Pledge to Plant Trees, Save the Bees and Let’s Sow Now have become national campaigns, delivering huge environmental benefits. SuperValu TidyTowns is a flagship community initiative that has been sponsored by SuperValu for over three decades. It has evolved from a competition about local area appearance to a national sustainability initiative, delivering environmental and societal changes across towns and villages in Ireland. We are committed to evolving TidyTowns to help impact the things that really matter to people today including, emissions, bio-diversity and waste.