As signatories to the UN Global Compact, we are committed to sourcing sustainably and ethically and to the fair treatment of workers within our supply chain. We are a business that feeds one in three people across the island of Ireland and we have a responsibility to guarantee high standards for our shoppers, who expect the highest quality products from our brands.
At Musgrave we have always been committed to locally-sourced produce, and long supported Irish food and drink. SuperValu is the largest supporter of Irish produce in the industry, with more than 75% of products sourced in Ireland. We also run the largest small food producer enterprise programme in Ireland – Food Academy.
Now in its seventh year, Food Academy has to date supported more than 620 small producers that have come through the programme to take their product from idea through to production and onto the shelves of SuperValu stores. We are committed to extending this support to more businesses and growing sales of Food Academy products by over 30% by 2023.
We collaborate with government agencies, Bord Bia and Origin Green to ensure that 100% of our branded Irish meat, dairy and eggs are always in compliance with the highest standards of animal welfare and to further improve knowledge and standards we have partnered with Global Expert Dr Temple Grandin of Colorado State University, to help our suppliers improve the welfare of animals.
Musgrave’s market-leading retail brands SuperValu and Centra have both agreed partnerships with Guaranteed Irish to promote Irish produce. Guaranteed Irish is a business membership network supporting more than 1,200 homegrown and multinational businesses based in Ireland. SuperValu and Centra have invested in promoting their partnership with Guaranteed Irish and the benefits of purchasing Guaranteed Irish brands. SuperValu is also subsidising the Guaranteed Irish membership fee for Food Academy producers on being awarded the Guaranteed Irish seal of approval.
Food Academy is a unique food business development programme between SuperValu, Bord Bia and the Local Enterprise Offices (LEOs). Participants in the programme receive training in market research and branding, food safety, marketing, finance and business development. The programme helps early-stage Irish food and drink businesses to get their start in the food retail sector with their first, all-important supermarket listing in SuperValu. Food Academy producers have sold a combined €140 million of produce in SuperValu since 2014, and last year a further 15 producers successfully completed the programme to have their products sold in SuperValu stores