Inspiring healthier lives
Given that we feed one in three people on the island of Ireland, we recognise our responsibility to provide healthier choices, especially in the context of our own brands. Shoppers are increasingly aware of and interested in the food they eat, the ingredients in the products they choose and the nutritional information on the packaging.
Our supermarkets and conveniences stores aren’t just somewhere to buy food, they offer nutritional advice, food demonstrations and personal service. SuperValu’s Castletroy store even has a living herb wall, from which customers can cut the herbs they need, reducing packaging and food waste, as well as encouraging healthy eating.
In Centra we have completely transformed an industry associated with sweets, high fat foods and alcohol to a convenience offering that is focused on fresh and healthy food options at any time of day.
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