Creating vibrant communities
Our retail partners are at the heart of communities across the island of Ireland. As a business we apply scale, innovation, and investment locally to inspire communities to respond to the climate crisis and amplify the positive impact of social, economic and environmental initiatives.
SuperValu TidyTowns, which we have sponsored for three decades, is a good example of this. It has evolved from a competition about local area appearance to a national sustainability initiative, delivering environmental and societal changes across towns and villages in Ireland. We are committed to evolving TidyTowns to help impact the things that really matter to people today including, emissions, biodiversity and waste, in partnership with the Department of Community and Rural Development (DECRD).
We are also committed to sourcing locally and supporting small producers who contribute to our vibrant food economy, without increasing food miles. Through initiatives like Food Academy in SuperValu and the GreenShoots programme in Musgrave Marketplace we are helping small businesses through the journey from start-up to getting products on our shelves.
