The Covid-19 pandemic has increased people’s reliance on community and strengthened a sense of locality that at Musgrave we have always been passionate about. Our business model is built on community stores and local retailers who people trust. Now more than ever we want to build on that sense of community, and to ‘build-back-better’ with a green recovery to support every community across the island of Ireland.
Our brands and retail partners are at the heart of the communities they serve, and they will lead this green recovery within communities. Throughout the pandemic our retailers have provided vital links to isolated people and critical food deliveries to the vulnerable. SuperValu has increased its work with autism charity AsIAm and will re-ignite Tidy Towns with a new narrative for younger generations to get involved in. And all our brands will continue to support community and charity initiatives around the areas of health, education and children.
Musgrave is one of the Irish Government’s Sustainable Development Goals Champions, and we will leverage this role to raise public awareness around the SDGs so that they act as a catalyst for community sustainability projects.
SuperValu has made strong links with autism charity AsIAm and today there are over 100 autism-friendly SuperValu stores to help cater to the needs of the autism community. In 2020 the brand took that partnership further. SuperValu and AsIAm, in collaboration with Mary Immaculate College, created the Bridge Back to School learning resource, helping thousands of families prepare for the return to education after an extended period of home-schooling. These were created and provided in SuperValu stores in July 2020 and again in February 2021.
Our market-leading brands are all closely tied to various national and local charities, raising huge sums of money every year to support them. An excellent example of this is SuperValu and Centra Northern Ireland retailers who have for many years supported Action Cancer. In what was an exceptionally challenging year in 2020 the NI retailers raised a staggering £130,000 for the cancer charity, which offers live-saving services.