Plastic packaging is one of the biggest environmental challenges of our generation, requiring significant behavioural changes for consumers, businesses as well as in our supply chains and in manufacturing.
Through our market-leading brands we are taking a leadership position, by systematically working to remove non-recyclable plastic from our supply chain, and also inspiring changes in shopping habits to encourage consumers to buy loose or refill products as well as choosing environmentally-friendly alternatives.
By 2025 we will ensure 100% of our own brand, in-store and fresh produce packaging is re-usable, recyclable or compostable. We have already removed all non-detectable black plastics and replaced it with recyclable alternatives. We’re also removing expanded polystyrene, plastic straws, stirrers and cutlery from our stores. And we are challenging our suppliers to improve their packaging in line with our 2025 targets. We are proud to be leading the way, with Frank and Honest the first coffee brand to roll our compostable cups and lids.
At the same time, we continue to focus on all aspects of waste. We are committed to preventing food waste wherever possible, and where there is surplus in our operations, we are ensuring that it is re-distributed to alleviate food poverty through our charity partnerships.
SuperValu has been systematically making changes to its in-store packaging over the last year, changing packaging from non-recyclable materials to either recyclable or compostable materials. Organic apples are now sold in compostable grass trays, diverting one tonne of plastic from landfill. And organic citrus fruit ranges are now sold in compostable nets. Overall, in 2020 SuperValu removed 84 tonnes of black plastic from its produce, and substituted it with recyclable alternatives.
SuperValu has launched reusable bags for loose produce to reduce plastic packaging. The new bags are washable and certified food safe and when the items are taken home, the bags will keep food fresher for longer, as the breathable material doesn’t sweat in the fridge. Customers can now purchase the new Fruit, Veg & Bakery bags and bring them back to store for each shop to reuse them.