SuperValu welcomes summer with projected sales of €4 million of fresh strawberries

In anticipation of summer, SuperValu, Ireland’s leading independent supermarket network, has announced today the first of new season Irish strawberries will go on sale this week. The company has announced that it will account for €4 million worth of fresh strawberry sales in 2010.

Commenting on the announcement, Donal Horgan, Managing Director, SuperValu, said, “At SuperValu, we are committed to supporting local Irish producers and growers and we are delighted to increase the amount of fresh Irish strawberries that are available to Irish consumers to 80 per cent of our total sales.

This commitment to investing in local produce guarantees top quality, fresh Irish fruit and vegetables for consumers. SuperValu’s commitment to Irish based growers and producers resulted in combined Irish retail sales of €1.2 billion of fresh Irish food in 2009.

During 2009, Musgrave, owner of the SuperValu brand made a significant contribution to the Irish economy and Irish suppliers with 75 per cent of all products purchased on behalf of all its retail partners, either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.85 billion at retail level, serving to both create and protect Irish jobs and livelihoods and also sustain the Irish community.

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