SuperValu unveils ‘All Star’ line-up for National Ploughing Championships

SuperValu is building an entire village to showcase its commitment to growing local communities and plans to celebrate the very best fresh food available from its good food family of over 600 Irish, Signature Tastes and Food Academy producers over the three day event. SuperValu’s sourcing policy reflects a real commitment to buy from local producers and local farmers whenever possible, making SuperValu the number one retail supporter of the Irish food industry.

Placing the spotlight firmly on the best taste of local, SuperValu has enlisted the help of Dublin star Bernard Brogan, distinguished Mayo footballer Aidan O’Shea and retired Kerry player Paul Galvin to take to the stage of the SuperValu Village Green with celebrated Irish chef, Kevin Dundon to host demonstrations that feature recipes from SuperValu Food Academy producers – a programme which aims to support food start-ups to secure their first retail listing.

SuperValu plans an exciting three day schedule confirmed which will include:

  • fifteen of the SuperValu Food Academy food startups will have their products showcased at the event, with over 200,000 consumers able to sample their food
  • health and nutrition questions and answer session with MC Marty Morrissey and our GAA heroes on how to bring championship health to your dinner table in the GAA zone, which celebrates SuperValu’s sponsorship of the Senior Football Championship
  • SuperValu’s Search for Ireland’s Most Stylish Farmer with Aidan O’Shea and Paul Galvin
  • the National Ploughing Championship’s ‘Best Dressed Welly’ judged by Bernard Brogan in the TidyTowns zone, which celebrates SuperValu’s twenty three year sponsorship of the national, community pride competition

Commenting at the launch, SuperValu Managing Director, Martin Kelleher said; “We are very proud to be at the National Ploughing Championships showcasing our commitment to local communities. We believe that supporting local entrepreneurs – whether they be retailers, suppliers or famers – is the key to sustaining the Irish economy. What makes SuperValu different is our business model. By shopping with SuperValu, more money goes back into the Irish economy as our retail partners source from local producers and use the services of businesses in their community. A fact SuperValu is very proud of.”

Today’s announcement is a perfect example of this in practice. This money is in turn reinvested locally, helping to sustain jobs and creating a virtuous circle of economic activity.

SuperValu ‘Believes in Local’ and supports communities across Ireland every day. International research has shown that shopping with independently owned stores like SuperValu means up to three times more money goes back into the local economy, supporting local jobs and local causes in towns and villages up and down the country.

SuperValu Growing Local Communities

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