Supervalu to sell 125,000 Irish poinsettias this Christmas

SuperValu, the leading Irish grocery retailer, has announced today that it expects to sell 125,000 Irish poinsettias this Christmas. SuperValu will stock 100% Bord Bia quality assured Irish grown poinsettias supplied by Dublin based grower Uniplumo.

Now in its 18th year, Uniplumo’s partnership with SuperValu has led the grower to increase the number of poinsettias grown by 25% over the past three years to meet customer demand. Uniplumo are specialist growers in the Irish horticulture market, operating from seven acres of heated glass houses near Swords, County Dublin. The company employs over 40 staff.

Commenting on the announcement, Martin Kelleher, Managing Director, SuperValu, said, “As the number one supporter of Irish suppliers, our long-standing partnership with Uniplumo enables us to bring locally produced poinsettias of the highest quality to SuperValu customers all over the country. Our relationship with Uniplumo has helped the company to continue to grow in order to meet customer demand for the extremely popular poinsettia. SuperValu works with more local Irish suppliers like Uniplumo than any other retailer in the country. By shopping with SuperValu, customers are helping to ensure that up to three times more money stays in the local economy compared to international supermarkets.”

Tom Summerville, General Manager, Uniplumo, added, “Poinsettias are a traditional Christmas plant and we are delighted that through SuperValu’s 223 stores, our Bord Bia quality assured Irish grown poinsettias will decorate homes across Ireland again this year. This announcement by SuperValu of an even larger order this year is a very welcome one for Uniplumo, helping us to sustain over 40 local jobs, and we look forward to continuing our relationship with the retailer long into the future.”

SuperValu serves over 2.6 million customers every week and now has 223 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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