SuperValu Signature Tastes steak range gains global recognition at 2016 World Steak Challenge

SuperValu Signature Taste Striploin Steak
SuperValu Signature Taste Striploin Steak

SuperValu, the leading Irish grocery retailer, has gained global recognition for its SuperValu Signature Tastes Irish Striploin Steak at the 2016 World Steak Challenge. Competing against entries from 17 countries from around the world including Ireland, Brazil, New Zealand, Australia and USA, SuperValu’s Irish Hereford striploin steak beat off stiff competition to secure a Bronze Medal at the awards.

During the challenge, which took place in London’s Hyde Park recently, an expert panel of distinguished food writers and chefs assessed entries and rated steaks based on appearance and overall taste.

While a total of 83 steaks including specialised breeder entries such as Japanese-origin Waygu and Angus cross-breeds were sampled, the SuperValu Signature Tastes Striploin has a number of distinctive features which set it apart from the rest. Produced by Kepak, all Hereford cattle are specially bred and raised under ideal conditions, followed by a 21-day maturation process that ensures excellent flavour and tenderness.

Ray Bowe, Head of Food Safety and Quality, SuperValu said, “At SuperValu, we pride ourselves on our commitment to fresh food leadership – providing customers with fresh, locally-sourced quality fresh Irish food – and we are delighted to have this commitment recognised on the global stage. This award reflects the continuing dedication of both SuperValu and our suppliers to the highest quality standards.”

As the number one supporter of the Irish agrifood industry, we sell more fresh meat than any other retailer in the country and all our SuperValu fresh beef, lamb, pork, bacon and chicken is 100% Irish – born, bred and reared in Ireland. Our sourcing policy, complemented by our ambitious food innovation agenda and expert in-store butchers, provides our customers with a quality meat offer they know they can trust and continues to set us apart.”

SuperValu serves over 2.6 million customers every week and has 221 stores nationwide. Together with its retail partners, SuperValu employs approximately 14,500 colleagues, making it one of the State’s largest private sector employers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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