SuperValu Own Brand & new Signature Tastes Range Sweep the Boards at 2013 Blas na hEireann Awards

SuperValu recognised as the number one retailer, winning 25 awards, including 7 Gold’s

For the second year running, SuperValu have scooped the most awards at the Blas na hEireann National Irish Food Awards, winning 25 awards in total. Providing unrivalled quality Irish produce, the awards are an endorsement of SuperValu as the number one supporter of Irish food producers.

Blas na hEireann is the biggest blind tasting competition of its kind in the world. Over 2,000 Irish products were entered into 80 different categories, ranging from soup to seafood and chocolate to cheese, with winners from all over the country taking Gold, Silver and Bronze medals in each category.  With twice as many categories in 2013, each product was blind tasted by a panel of judges made up of chefs, foodies and food scientists from UCC. Blas na hEireann is an opportunity to not only celebrate great Irish products, but also the producers and passionate individuals behind them.

Winning more awards than any other retailer, the SuperValu own brand and the new Signature Tastes range won a total of 25 awards. With seven Gold, ten Silver and eight Bronze awards, SuperValu suppliers from all over Ireland were recognized for their superb quality, flavour, taste and innovation. The award winners included Kepak, Dunns Seafood, Keohanes Seafood, Freshcut Servcies, Irish Cheese Direct, Seery’s Bakery and Genesis, all of whom won Gold for their products.

Dunns of Dublin won three awards for their SuperValu own brand fish products, SuperValu Salmon with Tex Mex marinade (Gold) and Hake with Lemon and Pepper marinade (Silver) and Cod with Garlic and Herb marinade (Bronze).

Kepak Ltd was also recognised with two awards for SuperValu Bank Holiday Lamb Leg with Garlic Butter and Rosemary (Gold) and SuperValu Gourmet Handmade Beef Burgers (Bronze).

Just in time for Christmas SuperValu won gold for their Signature Taste Christmas Pudding produced by Seery’s Bakery and their Signature Taste Stollen made by Genesis.

Martin Kelleher, Managing Director, SuperValu said, “We are very proud of our Own Brand and Signature Taste range winners, who have been recognised as the very best food producers in Ireland. We are delighted so many products were nominated across such a variety of categories, particularly our new Signature Taste Range, it really is an endorsement of the quality, taste and value that underpins our own brand ranges.

He continued, “As the number one supporter of Irish food producers, the awards are an important recognition of the work SuperValu does, to bring customers the quality Irish products, we know they love and want. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, a sign of our commitment to Irish producers and suppliers”.

SuperValu serves over 2,000,000 customers every week, has 198 stores nationwide and is committed to local employment and supporting local suppliers. SuperValu contributes over €1.6 billion to the Irish economy helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.

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