SuperValu NI’s season of goodwill as stores aim to raise over £100,000 for Action Cancer

From the start of December, SuperValu NI is encouraging its independent retailers to host a variety of festive-themed activities in-store for customers, to help reach their £111,000 fundraising target for Northern Ireland cancer charity, Action Cancer.

Innovative ideas include hosting events such as Mince Pie and Mulled Wine Tasting evenings, Signature Tastes and Christmas Party Food Tasting evenings alongside competitions to win everything a customer may need for the perfect Christmas party.

The little ones will be catered for with the opportunity to sell Action Cancer’s Reindeer food and Surprise Santa Letters to customers in return for a small donation.

The money raised goes towards Action Cancer’s Big Bus mobile detection unit which began operating in 2006. The Big Bus has visited over 1,000 workplaces, community groups and SuperValu stores across Northern Ireland in that time, providing vital cancer screening and information services for men and women.

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