SuperValu is the first grocery retailer to achieve prestigious Bord Bia accreditation

Pettitts SuperValu Wexford Secures Bord Bia Accreditation
Pictured L-R: Aidan Cotter, CEO of Bord Bia; Ray Bowe, Head of Food Safety & Quality, Musgraves; Tony Brady, Head Butcher Pettitts, St.Aidans and Cormac Pettitt, Pettitt Group.
We’re proud to say that our Pettitt’s SuperValu in St. Aidan’s Shopping Centre, Wexford is a cut above the rest – having received the highly prestigious Bord Bia certification under the Retail Butcher Quality Assurance scheme. At SuperValu we believe in providing our customers with quality fresh food they can really trust, and the Bord Bia scheme ensures that all meat for sale over the counter is fully traceable. It’s also Bord Bia quality assured, through every stage of the supply chain, reassuring the customer of the integrity of the product.

Martin Kelleher, Managing Director SuperValu, said “The fact that SuperValu was the first grocery retailer to secure this rigorous Bord Bia accreditation is testament to our policy of sourcing meat of the highest quality from local Irish suppliers.

As the leading supporter of the Irish agrifood industry, SuperValu continues to lead the way in terms of locally-sourced fresh food. All SuperValu branded fresh beef, poultry, lamb and pork is 100% born, bred and reared in Ireland. SuperValu sold €220m worth of Irish meat and poultry in 2015 alone, as part of their annual contribution of €2.19 billion to the Irish economy.

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