SuperValu helps big bus navigate recession

SuperValu stores across Northern Ireland have helped their community partner Action Cancer beat the recession by raising £23,000 in a week-long fundraising drive, organised to keep the charity’s Big Bus service moving.

Celebrating the fourth anniversary of the service SuperValu stores challenged customers and staff to donate their loose change, especially twenty pence pieces, during the unique fundraising challenge.

Generous shoppers and SuperValu workers collected the equivalent of over 115,000 twenty pence coins in just seven days.

The Action Cancer Big Bus was launched in 2006 by Gloria Hunniford, whose daughter Caron Keating died from breast cancer and over the past four years SuperValu has donated almost £900,000 to the service.

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