SuperValu have you covered for a lot more than just groceries

SuperValu enters insurance market with travel insurance offer

SuperValu, the leading Irish grocery retailer, has today launched SuperValu Travel Insurance, the first in a range of insurance products to be offered by the company.  
An annual family travel insurance policy to Europe for two adults and up to seven children with SuperValu Insurance will cost €56 or 15c a day. (This is based on the family holding private medical insurance, do not require winter sports cover and is purchased on line and meeting the necessary eligibility criteria)

SuperValu Travel Insurance provides cover for the important items such as trip cancellation and medical expenses when on holidays. Another key advantage is that SuperValu Travel Insurance offers a range of competitive fixed price options which mean that customers will only pay for what they want, be it a domestic trip, European or worldwide cover, single or family.  As with all travel insurance, terms and conditions apply.

SuperValu Insurance is regulated by the Central Bank of Ireland and the Irish retailer  has partnered with ACE, one of the world’s largest insurance providers, to underwrite its travel insurance product. SuperValu is currently in discussions with a number of other companies with a view to launching more insurance products into the market in 2015.

Commenting at the launch, Martin Kelleher, Managing Director, SuperValu, said, “We are delighted to announce the launch of SuperValu Travel Insurance, the first in a range of insurance products which we will introduce over the coming months.

Our move into the insurance business is a further demonstration of SuperValu’s innovative approach to offering our customers a broad range of services from a brand that they trust. We have entered the insurance sector after much research and feedback from customers that they are looking for an insurance provider that they already have an affinity to and one that they feel will offer them real value and assurance that they can travel  with peace of mind.

Customers looking to purchase SuperValu Travel Insurance will be able to buy it online at or by calling 1890 719 425

SuperValu serves over 2.6 million customers every week and now has 223 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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