SuperValu Getaway Breaks contributes over €30 million to the Irish Tourism Industry in 2009 alone!

Great value SuperValu Getaway Breaks and ‘Kids Go Free’ vouchers – helping Irish consumers enjoy the best of summer

In 2009, the SuperValu Getaway Breaks scheme contributed over €30 million in direct revenue to the Irish Tourism industry. Over the past number of years, more and more Irish people have chosen to holiday at home and make the most of our beautiful scenery, attractions and great value holiday offers. ‘Staycations’ have become a popular choice and this year is no exception with Failte Ireland recently announcing that as many as 80 per cent of families are expected to holiday at home in 2010.

Since the beginning of this year it can’t be any easier to collect points towards a SuperValu Getaway Break. All you need to avail of these great Getaway Breaks, is 400 points, which are registered automatically on your SuperValu Real Rewards card as you shop. You get 1 point for every €1 you spend and you can check your balance any time on the end of your till receipt. The really great news is that no matter what other offer is running, you also get your SuperValu Getaway Break points.

Since the launch of the Getaway Breaks scheme in 1999, 2 million SuperValu shoppers have enjoyed a Getaway Break in Ireland and last year was particularly strong, with over 160,0000 bookings and approximately 320,000 SuperValu customers and their family and friends availing of the offer. Getaway Breaks are available from as little as €39 per person sharing (GAA B&B hotel break) and cover a broad range of holiday’s including 4-star hotel breaks, holiday home breaks, bed & breakfast hotel deals and family breaks. To celebrate the best of summer, SuperValu’s latest Getaway Break is an unbeatable value deal for the whole family – a 4 night B&B hotel break for 2 adults and 2 children for just €299.

In addition to the Getaway Breaks offers – and as part of the SuperValu Real Rewards scheme – this summer SuperValu customers can also avail of ‘Kids go Free’ vouchers. Unique to SuperValu, these vouchers entitle you to free child admission, with each paying adult, to a broad range of family holiday attractions such as Bunratty Castle, Glenveagh National Park, Dublinia and the Viking World, Dublin Zoo and Dingle Aquarium.

Donal Horgan, Managing Director of SuperValu said; “We are constantly looking for new ways to give something back to our customers. This year as well as great value Getaway Breaks we have teamed up with a number of top family attractions to offer our customers free child admission during the summer months. We strive to make every aspect of our customer’s lives that little bit easier and we’re encouraging Irish families to make the most of the summer and avail of the good value that’s out there.

To avail of the SuperValu Getaway Breaks offers all customers have to do is to collect 400 points on their SuperValu Real Rewards card (€1 = 1point).

To check out all of the participating attractions in the SuperValu Kids Go Free scheme and for further information on SuperValu Real Rewards and Getaway Breaks visit

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