SuperValu and Centra scoop over 100 accolades at the 2020 Great Taste Awards

SuperValu was the most successful Irish supermarket of the event with 74 individual awards, and market-leading convenience brand Centra came away with 35 awards.

Musgrave’s market-leading brands SuperValu and Centra came away with more than 100 accolades at the 2020 Great Taste Awards, considered the ‘Oscars’ of the food industry.

SuperValu took home 74 award wins making it, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins included 45 products from the Signature Tastes range, solidifying its position as the number one premium range in an Irish supermarket.

This year the popular, SuperValu’s Signature Tastes Smoked Rack of Bacon was awarded three stars once again, making it one of the highest ranked products from an Irish retailer. The high-quality pork is sourced from Irish Hampshire pigs reared by Luke Bogue in Cavan and the bacon is expertly hand-trimmed by butchers at Oliver Carty, and gently smoked over beech and applewood.

Ray Kelly, Interim Managing Director of SuperValu and Centra said, “SuperValu works with over 1,800 Irish suppliers and we are proud that so many of our products and local producers have received the recognition they deserve at these prestigious awards – the world’s largest blind-tasted food awards. These 74 awards are a real endorsement of the quality and value of our range as the Great Taste Awards are the acknowledged benchmark for fine food and drink.’’

Convenience retailer Centra came away with 35 accolades, making it the top award-winning convenience retailer in Ireland. Centra’s wins included 17 products from the Inspired By range, confirming its position as the number one premium range from a convenience retailer.

Speaking about Centra’s achievement, Mr Kelly added; “As the world’s largest blind-tasted food awards, we are particularly proud of the wins for our Inspired by Centra range. Since its launch in 2018 the Inspired Range, which uses the highest quality home grown ingredients from trusted suppliers, has proved very popular with customers so we are thrilled to see recognition of this through these awards.”

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