SuperValu and Centra host scrumdidlyumptious party for action cancer

Leading convenience retailers on final push to reach £3 million fundraising target

Leading retailers SuperValu and Centra will host a special Scrumdidlyumptious party in stores right across Northern Ireland this Saturday, as they edge closer to their £3 million fundraising target for charity partner, Action Cancer. The party will take place in selected stores on Saturday 12th October from 12-3PM, with all funds raised donated to Action Cancer, NI’s leading local cancer charity.

SuperValu and Centra have supported Action Cancer since 2001. Every year, Centra and SuperValu retailers and their customers pull out all the stops to raise much-needed funds for the cancer charity. It is hoped the nationwide fundraiser, which coincides with the 55th anniversary year of the hit Roald Dahl novel, will bring the retailers closer to their milestone £3million target. It is believed this will be amongst the largest amounts ever raised by a company for an individual charity in Northern Ireland.

Funds raised by SuperValu and Centra support a range of projects, including the Big Bus mobile breast screening unit and the Health Action Programme for Children, which encourages children to take steps to prevent cancer in later life.

Brendan Gallen Head of Marketing for SuperValu and Centra said: “The money raised by SuperValu and Centra retailers over the years for Action Cancer has been vital to keeping the Big Bus on the road and delivering much needed MOT health checks and screening services to those who wouldn’t otherwise be screened for breast cancer. The funds raised also support Action Cancer in delivering the Health Action Programme in schools across the province, helping to increase awareness of healthy lifestyle choices among young people.   

“To continue supporting all this great work, we are asking our customers to visit their local SuperValu or Centra store on Saturday 12th October, to enjoy the array of treats that will be on offer and dig deep to support this truly lifesaving cause.”


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