Superquinn Fresh Price Cuts

Fresh food you love for less

Superquinn, Ireland’s favourite fresh food retailer and recent winner of the Best in Fresh Multiple at the Checkout Awards, is delighted to announce its biggest launch to date – a new Fresh Price Cuts Campaign across all Superquinn stores from Wednesday, 22nd of August. Renowned for its fresh food and support of local Irish suppliers, Superquinn is rolling out huge long-term price cuts of up to 40% on over 200 fresh food products across bakery, fresh meat, fruit and vegetables and cheese.

Speaking on the new Fresh Price cuts campaign Eoin McCormack, Trading and Marketing Director says: “At Superquinn we know that our customers need better value now more than ever, that is what Fresh Price Cuts is all about.  This is a commitment to long term price reductions on the fresh food our customers love while maintaining our famous quality and taste. We are delighted to say that with the support of Musgrave Group – Ireland’s largest grocery group, we are now able to offer customers even better value than before.”

Superquinn only sources the freshest fruit and vegetables; Irish grown, when available and in season, and shoppers can now enjoy these scrumptious fruits and vegetables while feeling the saving in their wallets. Savings will be seen across healthy everyday products such as carrots, bananas, broccoli, lettuce and onions, for example Superquinn’s Irish rooster potatoes (10kg) will now be available for €6.49; a saving of €1.50.

Unlike others, Superquinn bake fresh bread, cakes and pastries in-store every day, using the best Irish milled flour. Fans of Superquinn’s fresh bakery will be tempted by the up to 25% reduction on the delicious range of fresh breads, cakes and desserts, for example Superquinn’s French stick was €1.99 and is now available for just €1.49.

Superquinn’s butcher counter will now offer its renowned Irish beef, succulent Irish chicken, quality Irish lamb, and premium Irish pork; all sourced locally from a trusted network of Bord Bia certified Irish farming families, for much less.  For example, Superquinn’s pack of 4 chicken breasts is now available for €6.00, down from €8.99 – a saving of €2.99. 

Superquinn’s cheese market boasts a mouth-watering selection of the best freshly hand cut cheeses from both Ireland and from across the continent. Superquinn only choose the finest Irish cheddar cheese for its own brand block, grated and sliced range and shoppers can now expect reductions across the cheese market, for example Superquinn’s Irish Cheddar cheese 200g was €3.19 and is now only €2.39.

Superquinn continues to offer great value across the store, through checking and matching prices on over 1,000 branded products against Tesco.  In addition to these long-term value initiatives, shoppers will continue to see great limited period promotions and bespoke offers as well as benefit from the on-going value available on the Superquinn Reward Card. For more information and online shopping please visit

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