Scaring up a bit of business for Irish producers

Oisin O’Gradaigh, Keelings

You can tell the weather’s been quite good for growers this year in a number of ways: by checking out the reports on the RTE site, by asking a farmer – or even by counting pumpkins.

Yes, it’s been a good year for pumpkin growing – and should be a good one for selling too. The Irish consumer is quite into pumpkins these days: SuperValu has predicted that the number of pumpkins sold this Halloween will increase by 30% compared to 2013.

Certainly it’s hard to beat a decent pumpkin soup, or roast, not to mention a scary mask from the bits you don’t cook, at this time of year, so we suspect that SuperValu isn’t the only Irish grocery retailer expecting to do good business around Halloween, though we do hope it’s the one you buy your pumpkins from.

SuperValu has announced that it expects to sell an amazing 115,000 pumpkins this year and, as we said, the Irish weather tends to suit this crop, so you can guarantee an Irish pumpkin if you’re looking for one. SuperValu, naturally, is making sure that it boosts Irish growers with its pumpkin offering – scaring up a bit of business for our farmers, you could say.

Keeling’s Irish pumpkins, grown by Oisin O’Gradaigh on 4.5 hectares of land in Castlebellingham, Co. Louth will be on offer across the country. This year’s crop had a great season so we’re looking forward to seeing Oisin’s hand-harvested pumpkins on our (and your) tables and windowsills this Halloween. And if you’re still not too sure how to make the most of a tasty and very seasonal crop have a look here. Happy Halloween!

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