On the Pigs Back’ signs deal with SuperValu worth €100,000, creating two new jobs

‘On the Pigs Back’ scoop Small Producer of the Year Award at Irish Quality Food Awards

SuperValu, the leading Irish grocery retailer, announced today that is has signed a deal with ‘On the Pigs Back’, a Cork-based pate and terrine producer, worth €100,000. The deal will see two new jobs created at the company and further capital investment, as they extend their range across the entire SuperValu network.

‘On the Pigs Back’ were selected as winners of the ‘Small Producer of the Year’ award at the Irish Food Quality Awards last night. Sponsored by SuperValu, the award is designed to celebrate artisan food and drink in Ireland. The company will now have the opportunity to supply a wider range of their gourmet products to SuperValu’s 222 stores nationwide and will benefit from significant sales and marketing support from the retailer.

Commenting on the announcement, Martin Kelleher, Managing Director SuperValu said, “We are delighted to present this award to ‘On the Pigs Back’ and congratulate them on their title of ‘Small Producer of the Year’. This opportunity will now enable ‘On the Pigs Back’ to grow from a small local supplier to a business supplying products across our entire SuperValu network, demonstrating our commitment to Irish suppliers.”

”International research shows that by shopping in locally owned stores, like SuperValu, three times more money is invested back into the local economy. One of the ways this is achieved is due to our unique retail model, whereby stores are independently owned and operated by local retailers, and retailers have the freedom to purchase directly from local suppliers. A food start-up can begin its relationship with a local SuperValu store, before eventually growing their business across our entire store network. As a result, you will often find products in your local SuperValu that you cannot buy in other supermarkets.”

Isabelle Sheridan of ‘On the Pigs Back’ said, “Working with local SuperValu retailers has given me a route to market which otherwise would not have been open to me. My relationship with SuperValu has provided me with the skillset required to expand my business and create jobs in the process. We are really excited as we embark on this next chapter and are delighted that SuperValu customers will have the opportunity to try more quality ‘On the Pigs Back’ products over the coming months.”

SuperValu serves over 2.6 million customers every week and now has 222 stores nationwide. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland. SuperValu continues to source locally wherever possible and purchases almost €2 billion worth of goods from Irish suppliers which help to sustain 30,000 jobs in the Irish economy.

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