NI Legends unite for epic grocery campaign

Leading convenience brands, SuperValu and Centra have called on some of NI’s most epic personalities to support its latest value-led campaign.

NI’s most iconic presenter and Catchphrase King, Roy Walker, joins Belfast funny man, Paddy Raff and Drag sensation, Cherrie OnTop to battle it out to be the face of Epic Deals – the year-long instore promotion designed to save shoppers money on household name, big brand products.

As consumers continue to deal with the ongoing cost-of-living crisis, Musgrave NI, parent company of SuperValu and Centra, is reaffirming its commitment to affordability and value while also recognising the importance of continuing to entertain shoppers and offer a bit of light relief at the same time as providing amazing deals.

The comic trio will unite in a six-part content series which will air on SuperValu and Centra social channels in January.

Commenting, Desi Derby, Marketing Director of SuperValu and Centra, said

“With the ongoing cost-of-living crisis, many household budgets are more stretched than ever. We are committed to helping our shoppers save money on their everyday essentials, offering great value and quality through our own-brand products, and also on the big brands that they love to help them through this period when their purse strings are particularly tight.

“January and February will undoubtedly still be tough months for everyone. On a post-Christmas low, with the dark mornings and evenings, we wanted to provide some joy for our shoppers, and we hope our hilarious new campaign with national treasure, Roy Walker; Paddy Raff and Cherrie OnTop does just that. As they compete to be the face of Epic Deals, who will come out on top? They’re in it, to win it.”

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