Musgrave to provide access to its store network to small Superquinn suppliers

Musgrave Group Plc (Musgrave) today announced that it has established an initiative to assist small Irish suppliers that are impacted by the events of the past week at Superquinn. From tomorrow [Monday, 25th July], Musgrave will provide small Irish suppliers with access to their retail network, which includes SuperValu, Centra and Daybreak stores.

Musgrave is particularly concerned about small Irish suppliers impacted as a result of the events of the past week at Superquinn and understands both their cash flow challenges and their fears for the sustainability of their businesses.  

To that end, a team has been established within Musgrave, which small Superquinn suppliers can contact via telephone or by email, with a view to discussing opportunities to supply the Musgrave network of SuperValu, Centra and Daybreak stores. The contact details are as follows:

LoCall Telephone: 1890 80 40 49 (please note this number will be active from 9am Monday 25th July)

Commenting, Musgrave Group Plc CEO Chris Martin said, “While Musgrave does not own the Superquinn business, we will endeavour to do as much as we can to assist any small Irish suppliers that are negatively impacted by this process. A strong commitment to Irish suppliers is at the heart of the Musgrave business model. 75% of products on the shelves of SuperValu, Centra and Daybreak stores are sourced or produced in Ireland which is worth €2.9 billion to the Irish economy every year. This helps to maintain and protect 14,000 jobs across 600 supplier companies.” 

He continued, “We understand the immediacy of the challenges certain small suppliers are facing. To that end, we will now engage with any small Irish supplier who wishes to meet with us, to understand the challenges they are faced with, and to provide all possible assurances around continuity of supply in the longer term and in the short term access to our retailer network. We are also in ongoing contact with large suppliers who, like smaller suppliers, will be given the opportunity to continue to supply Superquinn once we complete its purchase which is subject to Competition Authority approval.

The small supplier access initiative will focus on credit terms, forward purchasing commitments and advice and support on leveraging Musgrave’s entire brand network of stores and market footprint.

The supplier support initiative is in line with Musgrave Group Plc’s current commitment to the Irish supply chain. Each year, Musgrave’s dealings with Irish suppliers deliver €2.9 billion to the Irish economy, maintaining and protecting 300,000 jobs across the food, retail and agriculture industry.
Further details on the programme are available at

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