Musgrave Retail Partners Ireland and The Logic Group win award for customer loyalty programme

Musgrave Retail Partners Ireland The Logic Group have been commended by the Retail Systems’ ‘Back Office Solution of the Year Award’ for their work and development of the ‘Real Rewards Customer Loyalty Solution.’ The loyalty programme was carried out in association with MRPI’s SuperValu brand holding over 190 franchised stores across Ireland.

Retail Systems’ judges assessed how the technology integrated with current operations and looked at the benefits provided to MRPI business by a solution that replaced various paper-based loyalty initiatives operating in a number of SuperValu stores with a unified programme; innovation was also taken into account and five other brands made it onto the shortlist.

Scott Thompson, editor of Retail Systems comments: “Congratulations to The Logic Group and Musgrave Retail Partners Ireland (MRPI) for their win in the Back Office Solution of the Year category. This was a particularly tough category to judge, with a number of strong entries, but the judging panel opted for what they all agreed was an innovative project which has successfully provided an automated replacement to the retailer’s paper-based programme.

The robust service provided by The Logic Group through its sophisticated and feature rich product – ‘System for Loyalty Administration and Management’ (SLAM) – enabled the back-end solution to integrate with the MRPI’s Point of Sale function so that members of the loyalty programme can earn and redeem points for multiple concurrent offers, facilitating the separation and management of national brand initiatives and local promotions. Retailers within the group are also provided with controlled web access to the back-end platform for ‘self-serve’ customer service and programme configuration.

The award ceremony took place in The Grosvenor Hotel, London on Thursday 28 October and was hosted by Declan Curry, presenter of BBC2’s Working Lunch. The Retail Systems Awards look to recognise excellence and innovation in the field of information technology within the UK retail sector. Mark Kusionowicz, marketing director of The Logic Group comments: “The Logic Group and Musgrave Retail Partners Ireland are thrilled to receive the accolade which is a testament to the success of two years work. Across the business a key focus for our work has been to ensure the integration and delivery of the programme which was developed on existing systems, ensuring that the group could continue to drive and grow customer loyalty to the benefit of their business. The loyalty programme has become one of the key drivers for MRPI and has received buy-in at board level.

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