Musgrave Retail Partners Great Britain has announced the beginning of a new distribution partnership with Boots UK. The trial will see Musgrave Retail Partners Great Britain supply convenience food (including a select range of SuperValu own brand products) to a number of Boots UK stores.
Three Boots UK stores have begun stocking SuperValu products from this week, with eight more coming on board over the coming weeks. Both mini (200 – 250 sqft) and maxi format (700 – 750 sqft) Boots UK stores will participate in the pilot.
Smaller stores (Mini format) in Fort Dunlop, Warrington, York, Swindon, Colchester and Chapelfield Norwich will offer shoppers ready meals, everyday fruit, vegetables and salad, desserts, tea, coffee and bakery goods, incorporating lines from the SuperValu own brand range.
Larger Boots stores (maxi format) in Manchester, Woking and Watford will offer the same range with additional items of meat, fish, breakfast essentials, dairy goods and grocery and household essentials. It is anticipated that further pilot stores will roll out in early 2013.
Commenting on the new partnership, Donal Horgan, Managing Director, Musgrave Retail Partners Great Britain said, “Partnering with a reputable and successful brand like Boots UK represents an exciting growth opportunity for the Musgrave Retail Partners Great Britain business.”
“This new partnership will allow us an opportunity to further grow our business and will offer Boots UK customers the chance to experience the quality of our range, including SuperValu own brand. This announcement will also allow Musgrave Retail Partners Great Britain the opportunity to exploit the capability of our distribution network.”