Musgrave MarketPlace unveils €2.5m upgrade of Ballymun Food Emporium

Musgrave MarketPlace, the only 100% Irish-owned national Foodservice, retail, and SME wholesaler and part of the wider Musgrave Group, today launches its new ‘Next Generation Food Emporium’ in Ballymun, Dublin, following a €2.5m investment. The upgrade is part of an ongoing Musgrave MarketPlace commitment to redefine Irish food & beverage wholesaling and to deliver a best-in-class experience for customers.

Committed to making business easy for foodservice and wholesale customers, the Musgrave MarketPlace Ballymun Food Emporium now boasts over 1,000 additional products, upgraded food and beverage zones, alongside an enhanced Food Theatre, led by Head Development Chef Clément Pavie, which enables product demonstrations, menu planning and training services for customers, as well as facilitating leading industry events.

Speaking at the launch of the new Food Emporium, Thomas Morrison, Head of Musgrave MarketPlace, said: “Today marks an exciting milestone for Musgrave MarketPlace as we launch our new Next Generation Food Emporium at our Ballymun location following a significant investment.

 “We are passionate about food and are committed to creating world-class shopping experiences for our customers, staying at the cutting edge of food trends to deliver the tastes and flavours that our customers expect. We are focused on providing the most extensive food and beverage range at the best value possible with a market leading service proposition. Our Ballymun Food Emporium embodies all of these commitments,” he concluded.

Upgrades at the Ballymun site, which serves over 3,000 food outlets and retail customers every week, include a revamped and extended Butchery offering. The butchery counter and walk-in chill room expands on previous service levels, now ready to hand pick and custom-cut meat to specifications. Over 60 Irish Beef, Pork and Lamb cuts have been added to the range including an exclusive range of over 30 Butcher Prime Certified Irish Angus Beef cuts and Irish Hampshire Pork.

Customers can enjoy an enhanced beverage zone with 1,400 products on offer across premium spirits, wines, champagne, soft drinks and more, as well as the Foods of the World Zone which sources the best of Irish and authentic foods, but also including dedicated areas for authentic Italian food range, Italicatessen, and an extensive range of Asian lines.

Meanwhile, Click & Collect has been improved alongside a prioritisation on digital transformation and sustainability across the branch. As part of these upgrades, and in line with our “Growing Sustainably Every Day” strategy, Musgrave MarketPlace is reusing all existing equipment including the chill freeze structure. In addition, LED lighting has been incorporated throughout the branch, as well as introducing a recycle station and upgrading electric vehicle chargers on site.

Furthermore, the Ballymun site has also enrolled in the All-Ireland Pollinator Plan, run by the National Biodiversity Centre, which will see the site facilitate changes to enhance biodiversity on site supporting the local environment and wildlife.

Musgrave MarketPlace, with nine outlets across the island of Ireland, offers a nationwide distribution and delivery solution and works with over 800 Irish suppliers, stocking over 3,500 quality Irish products across its 18,000 strong core and extended product range.

This latest investment comes following the acquisition of a number of specialist and premium foodservice brands to broaden and strengthen tour food and beverage leadership credentials for the benefit of both wholesale and retail customers such as La Rousse Foods and Italicatessen.

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